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Get Listed Locally
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Get Listed Locally

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  • Only 14% of people trust advertising, but 78% trust referrals!
  • Versus Radio and Television that took decades to reach 50 million users
  • Offering links to resources…because the authors will return the favor
  • Offering links to resources…because the authors will return the favor

Transcript

  • 1. Get Listed Locally Optimizing Local Search for Local Business Success Presented by the Arkansas Small Business and Technology Development Center
  • 2. All About Search
  • 3. Where People Get News/Info
  • 4. Customers NOW Find You• Search Online New Customers• Includes B2B• Reviews• Blogs• Comments• Poll Friends Online• Local Search Queries ALL BEFORE YOU EVEN KNOW THEY ARE THERE!
  • 5. Why Local Search **YOY: Year over Year Selection from “Local Search Evolved”
  • 6. Why Local Search Matters Today• Local customers look locally• 71% value local results• Highest conversion level of all local advertising• Mobile Internet usage has grown 20% in 2 years
  • 7. Why Local Search Matters Today• Only 37% of business have 1 or more listing• Best local SEO is FREE• 70% of local consumers TRUST online business reviews
  • 8. Where Consumers Look Primary Sites Used to Search for Local Portal Business80% (Google), 74%70%60%50%40%30% Local Search Other Internet20% (AOL (Citysearch), 1 Yellow Local), 9% 0%10% Pages, 7%0% Online Sites Selection from “Local Search Evolved”
  • 9. Consumers Searching Locally How Often They are Looking Once a A few times a month, 12% year, 17% 2-3 times a month, 16% Often, 59% Every week, Never, 24% 17% Almost every day, 14% Selection from “Local Search Evolved”
  • 10. Who Uses Local Search? Selection from “The Explosion of Mobile”
  • 11. Local Business Search
  • 12. Local Business Search
  • 13. Local and Social
  • 14. Start with Keywords• Use Google Trends
  • 15. Start by Claiming
  • 16. Local Business Presence
  • 17. Tips• Use REAL business name – Consistently• 100% accurate info• Choose RIGHT CATEGORIES• Generate Citations• Maximize and Customize – Business Description – ALL Photos/Videos Allowed – EXTRA Details Allowed – Service Section
  • 18. More Tips• 60% of consumers pay attention to images and logos• Respond to online reviews• Never fake online reviews!• Communicate with local competitors or related businesses• Add video or coupon offers
  • 19. Google+ Local
  • 20. Google Maps
  • 21. Bing
  • 22. Yahoo
  • 23. Do Reviews Matter?
  • 24. Recommendations
  • 25. Local and Social
  • 26. Local and Social
  • 27. Local and Social
  • 28. Citations• “Mentions” from other websites create TRUST with Google• 2 ways to get Citations – Get listed in other Online Directories – Ask Neighboring Businesses & Suppliers
  • 29. Infographics• “Local Search Evolved” http://webhostinggeeks.com/infographics/loc al-search-evolved/#• “Are Online Reviews Killing Your Business?” http://540seo.com/are-online-reviews-killing- your-business• “The Explosion of Mobile” http://assets.econsultancy.com/images/0001/ 7586/v2.02.png
  • 30. ASBTDC is Here to Help! UALR Reynolds Business Center 2801 S. University Ave. Little Rock, 72204 http://asbtdc.org Facebook.com/ASBTDC Twitter.com/ASBTDC