Get Listed Locally  Optimizing Local Search for Local Business Success  Presented by the Arkansas Small Business    and Te...
All About Search
Where People Get News/Info
Customers NOW Find You•   Search Online                                New Customers•   Includes B2B•   Reviews•   Blogs• ...
Why Local Search                             **YOY: Year over Year Selection from “Local Search Evolved”
Why Local Search Matters Today• Local customers look locally• 71% value local results• Highest conversion level of all loc...
Why Local Search Matters Today• Only 37% of business have 1 or more listing• Best local SEO is FREE• 70% of local consumer...
Where Consumers Look         Primary Sites Used to Search for Local         Portal         Business80%      (Google), 74%7...
Consumers Searching Locally         How Often They are Looking                                                  Once a   A...
Who Uses Local Search?   Selection from “The Explosion of Mobile”
Local Business Search
Local Business Search
Local and Social
Start with Keywords• Use Google Trends
Start by Claiming
Local Business Presence
Tips•   Use REAL business name – Consistently•   100% accurate info•   Choose RIGHT CATEGORIES•   Generate Citations•   Ma...
More Tips• 60% of consumers pay attention to images  and logos• Respond to online reviews• Never fake online reviews!• Com...
Google+ Local
Google Maps
Bing
Yahoo
Do Reviews Matter?
Recommendations
Local and Social
Local and Social
Local and Social
Citations• “Mentions” from other websites create  TRUST with Google• 2 ways to get Citations  – Get listed in other Online...
Infographics• “Local Search Evolved”  http://webhostinggeeks.com/infographics/loc  al-search-evolved/#• “Are Online Review...
ASBTDC is Here to Help! UALR Reynolds Business Center    2801 S. University Ave.       Little Rock, 72204       http://asb...
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Get Listed Locally

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  • Only 14% of people trust advertising, but 78% trust referrals!
  • Versus Radio and Television that took decades to reach 50 million users
  • Offering links to resources…because the authors will return the favor
  • Offering links to resources…because the authors will return the favor
  • Get Listed Locally

    1. 1. Get Listed Locally Optimizing Local Search for Local Business Success Presented by the Arkansas Small Business and Technology Development Center
    2. 2. All About Search
    3. 3. Where People Get News/Info
    4. 4. Customers NOW Find You• Search Online New Customers• Includes B2B• Reviews• Blogs• Comments• Poll Friends Online• Local Search Queries ALL BEFORE YOU EVEN KNOW THEY ARE THERE!
    5. 5. Why Local Search **YOY: Year over Year Selection from “Local Search Evolved”
    6. 6. Why Local Search Matters Today• Local customers look locally• 71% value local results• Highest conversion level of all local advertising• Mobile Internet usage has grown 20% in 2 years
    7. 7. Why Local Search Matters Today• Only 37% of business have 1 or more listing• Best local SEO is FREE• 70% of local consumers TRUST online business reviews
    8. 8. Where Consumers Look Primary Sites Used to Search for Local Portal Business80% (Google), 74%70%60%50%40%30% Local Search Other Internet20% (AOL (Citysearch), 1 Yellow Local), 9% 0%10% Pages, 7%0% Online Sites Selection from “Local Search Evolved”
    9. 9. Consumers Searching Locally How Often They are Looking Once a A few times a month, 12% year, 17% 2-3 times a month, 16% Often, 59% Every week, Never, 24% 17% Almost every day, 14% Selection from “Local Search Evolved”
    10. 10. Who Uses Local Search? Selection from “The Explosion of Mobile”
    11. 11. Local Business Search
    12. 12. Local Business Search
    13. 13. Local and Social
    14. 14. Start with Keywords• Use Google Trends
    15. 15. Start by Claiming
    16. 16. Local Business Presence
    17. 17. Tips• Use REAL business name – Consistently• 100% accurate info• Choose RIGHT CATEGORIES• Generate Citations• Maximize and Customize – Business Description – ALL Photos/Videos Allowed – EXTRA Details Allowed – Service Section
    18. 18. More Tips• 60% of consumers pay attention to images and logos• Respond to online reviews• Never fake online reviews!• Communicate with local competitors or related businesses• Add video or coupon offers
    19. 19. Google+ Local
    20. 20. Google Maps
    21. 21. Bing
    22. 22. Yahoo
    23. 23. Do Reviews Matter?
    24. 24. Recommendations
    25. 25. Local and Social
    26. 26. Local and Social
    27. 27. Local and Social
    28. 28. Citations• “Mentions” from other websites create TRUST with Google• 2 ways to get Citations – Get listed in other Online Directories – Ask Neighboring Businesses & Suppliers
    29. 29. Infographics• “Local Search Evolved” http://webhostinggeeks.com/infographics/loc al-search-evolved/#• “Are Online Reviews Killing Your Business?” http://540seo.com/are-online-reviews-killing- your-business• “The Explosion of Mobile” http://assets.econsultancy.com/images/0001/ 7586/v2.02.png
    30. 30. ASBTDC is Here to Help! UALR Reynolds Business Center 2801 S. University Ave. Little Rock, 72204 http://asbtdc.org Facebook.com/ASBTDC Twitter.com/ASBTDC

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