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Generation z powerpoint

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Transcript

  • 1. GENERATIO NZ
  • 2. GEN Z Generation Z Gen Z . . 2537 – 2554 1 – 16 ( . .2553) . . 2553 Gen Z 16.5 25 % Gen-Z (Fertility Rate)
  • 3.  Individualistic: Gen Y Gen Z Tech-Savy: Gen Z Gen Z Older than their years: KGOY (Kids Getting Older Younger) Teenagers) Brand-aware: Gen Z
  • 4. GENZ Gen Z Gen Z Gen Z
  • 5. STP 1 2 3 3 Gen Z 1 Generation Z 1- 5 2 Generation Z 6-10 3 Generation Z 11–16 1 2 3
  • 6.  (Targent Group Gen Y Gen Z 0-10 80% 0-10 Gen z Gen Y
  • 7. POSITIONING MAPPING
  • 8. MARKETING MIX  (Product) 1-2  (Price) 42 cc 35 42 cc 12 390 42 cc 36 1170 Gen Z
  • 9.  (Place) 3,095  (Promotion) “ ”
  • 10. GENERATION Z CONSUMER BEHAVIOR 54010911022MK541 54010911116MK541 54010911155MK541 54010911158MK541 54010911164MK541

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