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The real & the virtualElizabeth McGuane & Jonathan Carroll
Grappling with the virtualElizabeth McGuane
Why should you put yourwork on the web?
The web =a lack ofcontrol            Credit: Matt Stokes et al, Art on the Underground
Art can’t be boiled downBut the way we present it shouldbe simple and clear
Art and technology are notnew bedfellows
But theydon’t haveto give birthto this                Image credit: Maurice Li, vectorialvancouver.net
Option 1Work can bedisplayed &distributed online:the web as virtualgallery                      Website: Saatchi Gallery O...
Option 2Work thatengagesdirectly withthe web asa medium                Website: www.wefeelfine.org/
Website: www.wefeelfine.org/
The questions you need toask are the same questions    curators have always    asked
What do we need to know • About the artist? • About their materials?
Curation shouldn’t be anobstacleWhen you go to an exhibition, what doyou need to see?
Online & offlineyou need to understand yourmaterials
do so many sites look like this?
Certain things matter:• Fonts (sans serif for body copy)• Font sizes (large enough to be legible)• Screen space (use it)• ...
These arethe principles ofgood design
Credit: Jason Santa Maria
OnlineArt is notsite-specific               Installation: Jeff Stark / Photo credit: Katherine Lorimer
Online, our perception isinfluencedby what we link our work toand by the language around it
The web letsyou speakdirectly to youraudience                   Credit: Terry Summers - Fox Galleries, Brisbane, Australia.
This is terrifying.
And it’s where contentstrategy comes in
What is your content?
It’s your   body of work.
Stand back and treat yourwork as a curator might.                      Credit: Paramount Pictures
How?
How?CATALOGUE IT
How?CATALOGUE IT
How?CATALOGUE IT
Next:Decide how to organise it
Whydoes it have to be      chronological?
Whatabout        by series?                 Credit: Rania Hanssen, goshdarnknit.blogspot.com
Whatabout        by materials?
Doesplatformmatter?
No: content strategyis tool-agnostic
You dont buy a frameand then paint a pictureto fit that size.
Whatmattersis yourcontent:it’s the enginefor your webpresence
First figure out what you wantto present.Then plan how you want to present it. 
You’ve built your site:What next?
Connecting with the realThe web can help you grow withoutgalleries
To Tweetor toFacebook?
These tools won’t doanything that hasn’t beendone before
But they can broaden your reach
Where to start?
Thanks for listening.I’m online at:• @emcguane• mappedblog.com
The Real & the Virtual: Art & the Web
The Real & the Virtual: Art & the Web
The Real & the Virtual: Art & the Web
The Real & the Virtual: Art & the Web
The Real & the Virtual: Art & the Web
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The Real & the Virtual: Art & the Web

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Art and the web don't have to be strange bedfellows. A content strategist and curator discuss what artists have to gain from embracing the web and learning the basics of usable web design.

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Transcript of "The Real & the Virtual: Art & the Web"

  1. 1. The real & the virtualElizabeth McGuane & Jonathan Carroll
  2. 2. Grappling with the virtualElizabeth McGuane
  3. 3. Why should you put yourwork on the web?
  4. 4. The web =a lack ofcontrol Credit: Matt Stokes et al, Art on the Underground
  5. 5. Art can’t be boiled downBut the way we present it shouldbe simple and clear
  6. 6. Art and technology are notnew bedfellows
  7. 7. But theydon’t haveto give birthto this Image credit: Maurice Li, vectorialvancouver.net
  8. 8. Option 1Work can bedisplayed &distributed online:the web as virtualgallery Website: Saatchi Gallery Online
  9. 9. Option 2Work thatengagesdirectly withthe web asa medium Website: www.wefeelfine.org/
  10. 10. Website: www.wefeelfine.org/
  11. 11. The questions you need toask are the same questions curators have always asked
  12. 12. What do we need to know • About the artist? • About their materials?
  13. 13. Curation shouldn’t be anobstacleWhen you go to an exhibition, what doyou need to see?
  14. 14. Online & offlineyou need to understand yourmaterials
  15. 15. do so many sites look like this?
  16. 16. Certain things matter:• Fonts (sans serif for body copy)• Font sizes (large enough to be legible)• Screen space (use it)• White space (use it too)• Image size, weight and format
  17. 17. These arethe principles ofgood design
  18. 18. Credit: Jason Santa Maria
  19. 19. OnlineArt is notsite-specific Installation: Jeff Stark / Photo credit: Katherine Lorimer
  20. 20. Online, our perception isinfluencedby what we link our work toand by the language around it
  21. 21. The web letsyou speakdirectly to youraudience Credit: Terry Summers - Fox Galleries, Brisbane, Australia.
  22. 22. This is terrifying.
  23. 23. And it’s where contentstrategy comes in
  24. 24. What is your content?
  25. 25. It’s your body of work.
  26. 26. Stand back and treat yourwork as a curator might. Credit: Paramount Pictures
  27. 27. How?
  28. 28. How?CATALOGUE IT
  29. 29. How?CATALOGUE IT
  30. 30. How?CATALOGUE IT
  31. 31. Next:Decide how to organise it
  32. 32. Whydoes it have to be chronological?
  33. 33. Whatabout by series? Credit: Rania Hanssen, goshdarnknit.blogspot.com
  34. 34. Whatabout by materials?
  35. 35. Doesplatformmatter?
  36. 36. No: content strategyis tool-agnostic
  37. 37. You dont buy a frameand then paint a pictureto fit that size.
  38. 38. Whatmattersis yourcontent:it’s the enginefor your webpresence
  39. 39. First figure out what you wantto present.Then plan how you want to present it. 
  40. 40. You’ve built your site:What next?
  41. 41. Connecting with the realThe web can help you grow withoutgalleries
  42. 42. To Tweetor toFacebook?
  43. 43. These tools won’t doanything that hasn’t beendone before
  44. 44. But they can broaden your reach
  45. 45. Where to start?
  46. 46. Thanks for listening.I’m online at:• @emcguane• mappedblog.com
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