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The of  ‘Holy Grail’  Community Engagement <ul><li>6 October 2011 </li></ul>Cathy Ma (@cathyma)  Head of Social Media, IPC...
What ’ s  ?
 
Key lessons learnt Be the centre of the actions
The  Holy Grail  of Social Media Success Business Objectives / Value User  Needs Platform / Technologies
Value their opinion Case study #1 Be the centre of the actions
 
Facebook t-shirt competition
 
Value the audience Case Study #2 Give them a voice and be committed
“ A successful Facebook brand page is  not  necessarily one with a high number of fans”  Brand Republic
Find out what it is that your audience loves.   For us it ’s  CAKE !
And showing off their baking skills
Enter… Cake Corner :  from Facebook, to mag, to web
Users are our marketing maven
Facebook star to website star
Where is your  Holy Grail ? Business Objectives / Value User  Needs Platform / Technologies
Feedback / Questions? Cathy Ma  @cathyma [email_address]
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The Holy Grail of Social Media success

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A 15 minutes presentation on the key mental model behind successful social media presence for brands, with IPC Media's examples on Horse&Hound and Goodtoknow.co.uk

Published in: Technology, Business
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Transcript of "The Holy Grail of Social Media success"

  1. 1. The of ‘Holy Grail’ Community Engagement <ul><li>6 October 2011 </li></ul>Cathy Ma (@cathyma) Head of Social Media, IPC Media
  2. 2. What ’ s ?
  3. 4. Key lessons learnt Be the centre of the actions
  4. 5. The Holy Grail of Social Media Success Business Objectives / Value User Needs Platform / Technologies
  5. 6. Value their opinion Case study #1 Be the centre of the actions
  6. 8. Facebook t-shirt competition
  7. 10. Value the audience Case Study #2 Give them a voice and be committed
  8. 11. “ A successful Facebook brand page is not necessarily one with a high number of fans” Brand Republic
  9. 12. Find out what it is that your audience loves. For us it ’s CAKE !
  10. 13. And showing off their baking skills
  11. 14. Enter… Cake Corner : from Facebook, to mag, to web
  12. 15. Users are our marketing maven
  13. 16. Facebook star to website star
  14. 17. Where is your Holy Grail ? Business Objectives / Value User Needs Platform / Technologies
  15. 18. Feedback / Questions? Cathy Ma @cathyma [email_address]
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