Social, digital & mobile in Vietnam - Oct 2012 (We Are Social)
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Social, digital & mobile in Vietnam - Oct 2012 (We Are Social)

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Social, digital & mobile in Vietnam - Oct 2012 (We Are Social) Social, digital & mobile in Vietnam - Oct 2012 (We Are Social) Presentation Transcript

  • we are socialVIETNAMSOCIAL, DIGITALAND MOBILE INOCTOBER 2012
  • FOR FURTHER INFORMATION AND OTHERREPORTS IN THE #SDMW SERIES, PLEASECONTACT SIMON KEMP AT WE ARE SOCIAL:SAYHELLO@WEARESOCIAL.SG@WEARESOCIALSG+65 9146 5356WEARESOCIAL.SG3
  • 91,519,00030,858,7428,525,000127,318,045TOTAL POPULATIONINTERNET USERSUSERS ON TOP SOCIAL NETWORKMOBILE SUBSCRIBERSVIETNAMOCT2012URBANINTERNET PENETRATIONSOCIAL NETWORKING PENETRATIONMOBILE PENETRATIONRURAL31%139%34%69%9%COMPILED BY @WEARESOCIALSG. FOR MORE SOCIAL MEDIA ANALYSIS AND INSIGHTS, VISIT OUR WEBSITE AT WEARESOCIAL.SG. SOURCES: POPULATION: BASED ON US CENSUS BUREAU (ACCESSED SEP 2012);URBANISATION: UN (2011); INTERNET: INTERNETWORLDSTATS (ACCESSED SEP 2012); SOCIAL NETWORKS: FACEBOOK (OCT 2012); MOBILE: ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)3
  • 91,519,000CURRENT POPULATION OF VIETNAM:SOURCE: THE US CENSUS BUREAU (OCT 2012) 4
  • 1,000,000PEOPLE IN 2012 ALONEVIETNAM’S POPULATIONWILL GROW BY ALMOSTSOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 5
  • 54%OF VIETNAM’S POPULATIONIS UNDER THE AGE OF 30SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (OCT 2012) 6
  • 25%OF VIETNAM’S POPULATIONIS BELOW THE AGE OF 15SOURCE: BASED ON DATA FROM THE US CENSUS BUREAU 7
  • 69%OF VIETNAM’S POPULATIONLIVES IN RURAL AREASSOURCE: BASED ON DATA FROM THE US CENSUS BUREAU (ACCESSED SEP 2012) AND THE UN DEPARTMENT OF ECONOMIC AND SOCIAL AFFAIRS (2011) 8
  • 30,858,742INTERNET USERS IN VIETNAM:SOURCE: INTERNETWORLDSTATS (SEP 2012) 9
  • 34%INTERNET PENETRATIONIN VIETNAM IS AROUNDSOURCE: BASED ON DATA FROM INTERNETWORLDSTATS (OCT 2012) AND THE US CENSUS BUREAU (OCT 2012) 10
  • THAT’S HIGHER THAN THEGLOBAL AVERAGE OF 33%SOURCE: BASED ON DATA FROM INTERNETWORLDSTATS (OCT 2012) AND THE US CENSUS BUREAU (OCT 2012) 11(! )!
  • 1,590,000NEW INTERNET USERSIN VIETNAM THIS YEAR:SOURCE: BASED ON DATA FROM INTERNETWORLDSTATS 12
  • 5%GROWTH IN INTERNETUSERS IN VIETNAM IN 2012:SOURCES: BASED ON DATA FROM INTERNETWORLDSTATS 13
  • 18TH LARGESTIN THE WORLDVIETNAM’S INTERNETPOPULATION IS THESOURCE: INTERNETWORLDSTATS (SEP 2012) 14
  • 95%OF VIETNAMESE PEOPLE AGED15-24 HAVE ACCESS TO THE INTERNETSOURCE: CIMIGO NETIZENS REPORT 2012 15
  • 73%OF VIETNAM’S INTERNETUSERS ARE UNDER 35SOURCE: COMSCORE (APR 2012) 16
  • 66%OF VIETNAMESE NETIZENSUSE THE WEB EVERY DAYSOURCE: CIMIGO NETIZENS REPORT 2012 17
  • 29 HOURSON THE INTERNET EACH MONTHVIETNAMESE NETIZENSSPEND AN AVERAGE OFSOURCE: COMSCORE (APR 2012) 18
  • DEVICES THAT VIETNAMESENETIZENS USE TO GO ONLINE:SOURCE: CIMIGO NETIZENS REPORT 2012 19LAPTOPSDESKTOPS47%81%MOBILES56%
  • 75%OF VIETNAMESE HOUSEHOLDSHAVE A DESKTOP COMPUTERSOURCE: NIELSENWIRE (NOV 2011) 20
  • WHERE ARE VIETNAM’SNETIZENS GOING ONLINE?SOURCE: YAHOO!-KANTAR MEDIA NET INDEX VIETNAM 2011 21FROM HOME FROM WEBCAFÉS88% 36%VS
  • 95%OF VIETNAM’S INTERNET USERSVISIT ONLINE NEWS SITESSOURCE: CIIMIGO NETIZENS REPORT 2012 22
  • 90%OF VIETNAMESE NETIZENSWATCH ONLINE VIDEOSOURCE: COMSCORE VIDEO METRIX (AUG 2012) 23
  • THE ASIAN AVERAGEIS JUST 69%SOURCE: GLOBAL WEB INDEX WAVE 6, AS CITED IN THE ADMA YEARBOOK 2012 24(! )!
  • 13,050,000UNIQUE VIEWERS OF ONLINEVIDEO IN VIETNAM IN JUNE 2012:SOURCE: COMSCORE VIDEO METRIX (AUG 2012) 25
  • 137 VIDEOSIN JUNE 2012THE AVERAGE NETIZENIN VIETNAM WATCHEDSOURCE: COMSCORE VIDEO METRIX (AUG 2012) 26
  • 1,792,848,000NUMBER OF ONLINE VIDEOS WATCHED BYNETIZENS IN VIETNAM IN JUNE 2012:SOURCE: COMSCORE VIDEO METRIX (AUG 2012) 27
  • THAT’S MORE THAN 691VIDEOS EVERY SECONDSOURCE: BASED ON DATA FROM COMSCORE VIDEO METRIX (AUG 2012) 28(! )!
  • 79%OF VIETNAM’S INTERNET USERSVISIT ONLINE RETAIL SITESSOURCE: COMSCORE MEDIA METRIX (APR 2012) 29
  • 61%OF VIETNAM’S NETIZENSMAKE ONLINE PURCHASESSOURCE: MASTERCARD WORLDWIDE ONLINE SHOPPING SURVEY 2012, AS CITED IN TTR WEEKLY (MAY 2012) 30
  • 89%OF VIETNAM’S NETIZENS INTEND TO MAKEONLINE PURCHASES IN THE NEXT 6 MONTHSSOURCE: MASTERCARD WORLDWIDE ONLINE SHOPPING SURVEY 2012, AS CITED IN TTR WEEKLY (MAY 2012) 31
  • 55%OF VIETNAMESE NETIZENS BELIEVE THE INTERNETHAS HELPED IMPROVE THEIR SELF-CONFIDENCESOURCE: ADMA YEARBOOK 2012 32
  • 86%OF VIETNAMESE INTERNET USERSVISIT SOCIAL NETWORKING SITESSOURCE: COMSCORE MEDIA METRIX, APR 2012 33
  • 8,525,000SOCIAL NETWORK USERS IN VIETNAM:SOURCES: FACEBOOK (OCT 2012) 34
  • 1,723,000NEW SOCIAL MEDIA USERSIN VIETNAM THIS YEAR:SOURCES: BASED ON FIGURES FROM FACEBOOK (OCT 2012) AND ZING.ME (NOV 2011) 35
  • 19%OF VIETNAMESE NETIZENS USESOCIAL NETWORKS EVERY DAYSOURCE: CIMIGO NETIZENS REPORT 2012 36
  • 79%OF VIETNAM’S SOCIAL MEDIA USERSHAVE LIKED OR FOLLOWED A BRANDSOURCE: NIELSENWIRE (AUG 2011) 37
  • 81%OF VIETNAMESE NETIZENS USE SOCIALMEDIA TO INFORM PURCHASE DECISIONSSOURCE: NIELSEN (MAR 2012) 38
  • THAT’S SIGNIFICANTLYHIGHER THAN THE ASIANREGIONAL AVERAGE OF 60%SOURCE: NIELSEN (MAR 2012), AS CITED IN THE ADMA YEARBOOK 2012 39(! )!
  • IN OCTOBER 2012, FACEBOOKOVERTOOK ZING TO BECOMEVIETNAM’S TOP SOCIAL NETWORKSOURCE: BASED ON THE LATEST SITE-REPORTED FIGURES FOR BOTH NETWORKS, AS OF OCT 2012 40
  • USERS ON TOP SOCIALNETWORKS IN VIETNAMSOURCE: LATEST SITE-REPORTED FIGURES FROM EACH NETWORK, AS AT OCT 2012 41FACEBOOK ZING8.5 M 8.2 MVS
  • 500,000IN THE PAST 2 WEEKS ALONETHE NUMBER OF FACEBOOK USERS INVIETNAM HAS GROWN BY MORE THANSOURCE: SOCIALBAKERS (OCT 2012) 42
  • SOURCE: DOUBLECLICK ADPLANNER (JUN 2012, AS CITED IN VIETNAMNET BRIDGE)SOCIAL NETWORK VISITORSJUN2012438.2 M6.8 MFACEBOOK ZING1.9 MYUME
  • 28%OF VIETNAMESE NETIZENSHAVE A FACEBOOK ACCOUNTSOURCE: BASED ON DATA FROM FACEBOOK (OCT 2012) AND INTERNETWORLDSTATS (SEP 2012) 44
  • 146%IN THE PAST6 MONTHS ALONEGLOBALLY,VIETNAM IS FACEBOOK’SFASTEST GROWING COUNTRY, GROWINGSOURCE: SOCIALBAKERS (OCT 2012) 45
  • 3 SECONDSA NEW USER FROM VIETNAMJOINS FACEBOOK EVERYSOURCE: BASED ON DATA FROM SOCIALBAKERS (OCT 2012) 46
  • 94%OF VIETNAM’S FACEBOOKUSERS ARE UNDER 35SOURCE: BASED ON DATA FROM FACEBOOK AD PLANNER (OCT 2012) 47
  • SOURCE: BASED ON DATA FROM FACEBOOK AD PLANNER (OCT 2012)FACEBOOK IN VIETNAMOCT20124818-24:54%13-17:17%25-34:23%35--44:3%45-54:1%55-64:<1%65+:<1%MALE:56%FEMALE:44%
  • SOURCE: SOCIALBAKERS (OCT 2012)TOP FACEBOOK PAGES IN VIETNAMOCT201249# FACEBOOK PAGE ‘LIKES’01  EWAY.VN 928,99102  CHONMUA 741,17803  APPSTORE.VN 228,75604  MUACHUNG 225,94905  KFC VIETNAM 222,281
  • 27%OF VIETNAMESE NETIZENSHAVE A ZING ACCOUNTSOURCE: BASED ON THE LATEST AVAILABLE FIGURES FROM ZING.ME (AS AT OCT 2012), AND INTERNETWORLDSTATS (OCT 2012) 50
  • 59%ZING’S REACH ACROSSVIETNAM’S NETIZENS:SOURCE: COMSCORE MEDIA METRIX (APR 2012) 51
  • 77%OF ZING’S USERSARE UNDER 25SOURCE: ZING (MAR 2012) 52
  • SOURCE: ZING (MAR 2012)ZING’S USER BASE BY AGEMAR20125325-35:12% 13-17:38%18-2439%36+:11%
  • 8,000,000CHAT MESSAGES ARESENT ON ZING EVERY DAYSOURCE: ZING (MAR 2012) 54
  • 24%OF VIETNAM’S NETIZENSHAVE A YOUTUBE ACCOUNTSOURCE: NIELSEN, AS CITED IN THE ADMA YEARBOOK 2012 55
  • OF VIETNAMESE NETIZENS HAVEUSED TWITTER IN THE PAST MONTH9%SOURCE: GLOBAL WEB INDEX WAVE 7 (SEP 2012) 56
  • 45,000UNIQUE VISITORS TO PINTERESTFROM VIETNAM IN Q1 2012:SOURCE: COMSCORE MEDIA METRIX (APR 2012) 57
  • 35%OF VIETNAM’S MOBILE INTERNET USERSACCESS SOCIAL MEDIA ON THEIR PHONESOURCE: CIMIGO NETIZENS REPORT 2012 58
  • 127,318,045MOBILE PHONE SUBSCRIPTIONS IN VIETNAM:59SOURCES: BASED ON ITU SUBSCRIBER FIGURES (LATEST AVAILABLE DATA, SEP 2012)
  • THE NUMBER OF MOBILESUBSCRIPTIONS IN VIETNAM HASDECLINED BY 2% THIS YEARSOURCE: BASED ON ITU SUBSCRIBER FIGURES (NOV 2011 AND SEP 2012) 60(! )!
  • 1.4MOBILE SUBSCRIPTIONSON AVERAGE, EVERYONEIN VIETNAM HAS AROUNDSOURCE: BASED ON ITU SUBSCRIBER FIGURES (SEP 2012) AND DATA FROM THE US CENSUS BUREAU (OCT 2012) 61
  • 2,100,000,000ADVERTS ARE SERVED TO MOBILEDEVICES IN VIETNAM EVERY MONTHSOURCE: INMOBI VIETNAM MARKET OVERVIEW, Q1 2012 62
  • THAT’S MORE THAN 805ADVERTS EVERY SECONDSOURCE: BASED ON INMOBI VIETNAM MARKET OVERVIEW, Q1 2012 63(! )!
  • SOURCE: INMOBI VIETNAM MARKET OVERVIEW, Q1 2012SHARE OF MOBILE AD IMPRESSIONSQ1201264NOKIA SAMSUNG LG59%22%APPLE5% 3%
  • 93%OF MOBILE ADVERTS IN VIETNAMARE DELIVERED TO FEATURE PHONESSOURCE: INMOBI VIETNAM MARKET OVERVIEW, Q4 2011 65
  • NOKIA 3110TOP HANDSET BY SHAREOF AD IMPRESSIONS:SOURCE: BASED ON INMOBI VIETNAM MARKET OVERVIEW, Q1 2012 66
  • 62%OF VIETNAM’S INTERNET USERSACCESS VIA MOBILE DEVICESSOURCE: BASED ON DATA FROM BUZZCITY, AS CITED BY MOBILE DAY VIETNAM 2012 (MAY 2012), AND INTERNETWORLDSTATS (OCT 2012) 67
  • 19,000,000MOBILE INTERNET USERS IN VIETNAM:SOURCE: BUZZCITY, AS CITED BY MOBILE DAY VIETNAM 2012 (MAY 2012) 68
  • 38%OF MOBILE USERS IN VIETNAMGO ONLINE VIA THEIR PHONESSOURCE: CIMIGO NETIZENS REPORT 2012 69
  • 16%SMARTPHONEPENETRATION IN VIETNAM:SOURCE: ERICSSON CONSUMERLAB (AUG 2012) 70
  • 35%OF VIETNAM’S MOBILEUSERS USE MOBILE APPSSOURCE: ERICSSON CONSUMERLAB (AUG 2012) 71
  • 32%OF VIETNAM’S NETIZENS WOULD MAKEONLINE PURCHASES VIA THEIR PHONESOURCE: MASTERCARD WORLDWIDE ONLINE SHOPPING SURVEY 2012, AS CITED IN TTR WEEKLY (MAY 2012) 72
  • 9361937392730939872302928776782762829273524127254427292032927292836238723987872345876234598762623487234762349083450923409823876237623674534862763534876345894560984598734394857298264359873645623458724387560349809823940857203897458976234958762344508569873456987234587638476523476234598745897354968395869087345098732457623547346598734059823478676554764389389209092340982349823498490803499832409056703495872387230934958732452134897324597456098283762349234762349723847623423782872379724973697426982349762340984508973458762358623097245908762349762386124097234986123498612349876349786234986239476239486134978623948623947862097623645234765888747834764387487634876398729812398243783924798741848627635344560984598734587450983948572982643598736456234587243875603498098239408572076234958762340589723450856987345698723458763847652347623459874589735496839545098732457623478678635473465987340598234786765547643893892090923409823498280349983240902943850956703495872387230934958732452134897324597456098283762823495876234058972345085698734569872345876384765234762345987458973549683958698732457623478678635473465987340598234786765547643893892090923409823498234949983240902943850956703495872387230934958732452134897324597456098283762349245213489732459745609828376289745897623495876234058972345085698734569872345823476234598745897354968395869087345098732457623478678635473465987340598234832409029438509567034958723872309347373GET MORE #SDMW REPORTS AT WEARESOCIAL.SG
  • WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.WE HELP BRANDS TO LISTEN TO, UNDERSTAND,AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.WE’RE ALREADY HELPING MANY OF THE WORLD’STOP BRANDS, INCLUDING UNILEVER, ADIDAS, INTEL,DIAGEO, NESTLÉ, HEINZ, AND LOUIS VUITTON.IF YOU’D LIKE TO CHAT ABOUT US HELPING YOUTOO, CALL SIMON KEMP ON +65 9146 5356, OREMAIL US AT SAYHELLO@WEARESOCIAL.SG.FIND OUT MORE AT WEARESOCIAL.SG.
  • WE ARE SOCIAL SINGAPORE@WEARESOCIALSG+65 9146 5356SAYHELLO@WEARESOCIAL.SGWEARESOCIAL.SG