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Nikpanmediapowerpointmccoll2575tuesday
 

Nikpanmediapowerpointmccoll2575tuesday

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    Nikpanmediapowerpointmccoll2575tuesday Nikpanmediapowerpointmccoll2575tuesday Presentation Transcript

    • NikPan Media Chris Neal Michael Plater II
    • OPPORTUNITY
      • NikPan Media is a napkin advertisement agency.
      • We provide free napkins to nightlife and entertainment venues displaying campaigns from advertisers that we manage.
    • TARGET MARKET
      • Triangle Area ( Raleigh, Durham, Chapel Hill)
      • Over 260 nightlife and entertainment venues
      • Approximately 1.3 million people per month
      • Future expansion through North Carolina and the SouthEast
    • MARKETING STRATEGY
      • Partner with Triangle Ad Agencies
        • Become the go to medium for reaching target audience
        • Examples:
          • Crittenden Advetising
          • Jennings
          • McKinney
      • Reach out to venues with free napkins offer
    • OPERATIONS
      • 30 day lead time on campaigns
        • We do not replace all napkins
        • Campaigns initially will be in month long segments
      • HDNapkins
        • Orders are sent to HDNapkins
        • HDNapkins handles production and shipping
      • Blind network initially for advertisers
    • FINANCES
      • Napkins cost $0.25 each
      • Advertisers pay $0.30 per napkin
      • Assumptions:
      • average venue capacities, foot traffic, average campaign sizes, and others
      Year 1 Year 2 Year 3 Year 4 Year 5 Number of Venues 10 30 70 100 200 Opening Account $0 $2,640 $10,560 $29,040 $55,440 Revenues $8,640 $25,920 $60,480 $86,400 $172,800 Expenses $6,000 $18,000 $42,000 $60,000 $120,000 Net Income $2,640 $7,920 $18,480 $26,400 $52,800 Closing Account $2,640 $10,560 $29,040 $55,440 $108,240
    • COMPETITORS
      • Existing mediums; local and college newspapers
      • NapAds – Located in the Manhattan area with regional influence
      • Other nightlife and entertainment mediums such as wristband advertisements and bathroom wall signs.
    • MANAGEMENT
      • Chris Neal
        • Chris is a junior at UNC – Chapel Hill and runs Cartel Entertainment, which organizes most of the social events at Chapel Hill’s nightlife.
      • Michael Plater II
        • Michael is a junior at UNC – Chapel Hill and runs MapJak LLC, a web development company, and has experience managing online ad networks.
    • THANK YOU – QUESTIONS? What do the napkins look like? What are your financial assumptions? How much do venues currently pay per napkin? Why the name NikPan? Why do you not have salaries in your expenses? How do you know advertisers will want this?
    • MONTHLY PRO FORMA CASHFLOW
    • ASSUMPTIONS
      • Venues
        • Average venue has 400 person capacity
        • Average venue has monthly foot traffic of 4800 people
        • Average venue uses 4000 napkins per month
        • Venues order napkins on a biweekly basis
      • Advertisers
        • 30 day lead team until campaign start
        • Initially may only do month long campaigns
        • Average campaign size is to reach 10,000 people
        • Ad second hand effect of 1.5, meaning for every two napkins in a club, three people will view it
      • Operations
        • 60% of ad inventory is being served
    • NAPKINS