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MAPexpo 2012 - Margaret Stuart (Corporate and External Relations Manager, Nestle)
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MAPexpo 2012 - Margaret Stuart (Corporate and External Relations Manager, Nestle)

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My ticket to a career in marketing, advertising and public relations

My ticket to a career in marketing, advertising and public relations

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  • 1. LIFE IN CORPORATE ANDEXTERNAL RELATIONS5/10/2012 MARGARET STUART
  • 2. Who is Nestlé?2 LIFE IN CORPORATE AND EXTERNAL RELATIONS
  • 3. The Nestlé Strategic Framework Our ambitionNestlé Model – every year Competitive advantages• 5%-6% organic growth • Products & brands• Margin & EPS growth • R&D capabilities• Improving capital efficiency • Global presence• Market leadership • The leading Nutrition, Health and • People, culture and values Wellness Company • A reference for financial performance • Trusted by all stakeholdersGrowth drivers Operational pillars• Nutrition, Health and • Innovation and renovation Wellness (NHW) • Operational efficiency• Emerging consumers (PPP) • Whenever, wherever,• Out-of-home (OOH) Sustainability however• Premiumisation • Consumer communication Compliance Nestlé culture, values and principles 3 LIFE IN CORPORATE AND EXTERNAL RELATIONS
  • 4. Corporate & External Relations at Nestlé Oceania Media Internal External Nestlé Indigenous Strategic Program Framework Issues Managemt Industry Relations Government4 LIFE IN CORPORATE AND EXTERNAL RELATIONS
  • 5. Why work in-house? Depth - intimate knowledge of a company and an industry Understand the importance of corporate culture/values in communications Build cross-functional skills Get a better understanding of how a business worksGet a better understanding of business strategy and how communications fits in Can see the benefits/value of your work Breadth of communication experiences under one roof – explore your strengths and preferences5 LIFE IN CORPORATE AND EXTERNAL RELATIONS
  • 6. Things they’ll never tell you IT Approvals Time Goalposts Totem pole6 LIFE IN CORPORATE AND EXTERNAL RELATIONS
  • 7. Key tips for growth Be visibly open to learning –7 LIFE IN CORPORATE AND EXTERNAL RELATIONS
  • 8. Where could an in-house role take you? It will make you better in-house. It will make you a better consultant. It may open up career paths and possibilities you’d never considered.8 LIFE IN CORPORATE AND EXTERNAL RELATIONS
  • 9. 9 NESTLÉ CORPORATE - CHECKLIST9