LIFE IN CORPORATE ANDEXTERNAL RELATIONS5/10/2012   MARGARET STUART
Who is Nestlé?2 LIFE IN CORPORATE AND EXTERNAL RELATIONS
The Nestlé Strategic Framework                                               Our ambitionNestlé Model – every year        ...
Corporate & External Relations at Nestlé Oceania                          Media                                           ...
Why work in-house?              Depth - intimate knowledge of a company and an industry  Understand the importance of corp...
Things they’ll never tell you     IT                                 Approvals       Time                  Goalposts      ...
Key tips for growth                                                 Be                                              visibl...
Where could an in-house role take you?     It will make you better in-house.     It will make you a better consultant.    ...
9 NESTLÉ CORPORATE - CHECKLIST9
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MAPexpo 2012 - Margaret Stuart (Corporate and External Relations Manager, Nestle)

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My ticket to a career in marketing, advertising and public relations

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Transcript of "MAPexpo 2012 - Margaret Stuart (Corporate and External Relations Manager, Nestle)"

  1. 1. LIFE IN CORPORATE ANDEXTERNAL RELATIONS5/10/2012 MARGARET STUART
  2. 2. Who is Nestlé?2 LIFE IN CORPORATE AND EXTERNAL RELATIONS
  3. 3. The Nestlé Strategic Framework Our ambitionNestlé Model – every year Competitive advantages• 5%-6% organic growth • Products & brands• Margin & EPS growth • R&D capabilities• Improving capital efficiency • Global presence• Market leadership • The leading Nutrition, Health and • People, culture and values Wellness Company • A reference for financial performance • Trusted by all stakeholdersGrowth drivers Operational pillars• Nutrition, Health and • Innovation and renovation Wellness (NHW) • Operational efficiency• Emerging consumers (PPP) • Whenever, wherever,• Out-of-home (OOH) Sustainability however• Premiumisation • Consumer communication Compliance Nestlé culture, values and principles 3 LIFE IN CORPORATE AND EXTERNAL RELATIONS
  4. 4. Corporate & External Relations at Nestlé Oceania Media Internal External Nestlé Indigenous Strategic Program Framework Issues Managemt Industry Relations Government4 LIFE IN CORPORATE AND EXTERNAL RELATIONS
  5. 5. Why work in-house? Depth - intimate knowledge of a company and an industry Understand the importance of corporate culture/values in communications Build cross-functional skills Get a better understanding of how a business worksGet a better understanding of business strategy and how communications fits in Can see the benefits/value of your work Breadth of communication experiences under one roof – explore your strengths and preferences5 LIFE IN CORPORATE AND EXTERNAL RELATIONS
  6. 6. Things they’ll never tell you IT Approvals Time Goalposts Totem pole6 LIFE IN CORPORATE AND EXTERNAL RELATIONS
  7. 7. Key tips for growth Be visibly open to learning –7 LIFE IN CORPORATE AND EXTERNAL RELATIONS
  8. 8. Where could an in-house role take you? It will make you better in-house. It will make you a better consultant. It may open up career paths and possibilities you’d never considered.8 LIFE IN CORPORATE AND EXTERNAL RELATIONS
  9. 9. 9 NESTLÉ CORPORATE - CHECKLIST9

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