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Community Engagement Techniques 2.0
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Community Engagement Techniques 2.0



Community Engagement Techniques 2.0

Community Engagement Techniques 2.0
Gamble Associates



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Community Engagement Techniques 2.0 Community Engagement Techniques 2.0 Presentation Transcript

  • Community Engagement TechniquesPresentation to2011 Annual ConferenceMassachusetts Association of Planning Directors, Inc.“Advanced Public Outreach Tools”Friday, June 10, 20112.0
  • “There is anabsolute orgy ofpublic process inthe United States …Basically, we can’tget anything done.”- Andres DuanyCredit: Noah Kalina
  • Community Engagement is aboutworking in the space of conflictcynic skeptic realist pragmatist opportunist idealist visionaryPESSIMIST OPTIMIST
  • SWOT analysis
  • Public Meetings
  • Site tours
  • Youth Engagement
  • Charrettes
  • What are theyshowing on myproperty!Presentations
  • FlyersBrochuresPostcardsDoor to door volunteersSurveysFact SheetsComment cardsPostersHotlines, News, RadioCommunity eventsPublic meetingsCouncil hearingsNeighborhood Outreach CentersCharrettesElectronic message boardsWebsiteElectronic PollingFacebookTraditional PublicOutreach Tools andTechniques
  • Richardson Olmsted Complex, Buffalo NYSource: Urban Design Project / CKS
  • Richardson Olmsted Complex, Buffalo NY
  • HOW OLD ARE YOU?Under20y...20–40years41–60yearsOver60years2%23%42%33%1. Under 20 years2. 20 – 40 years3. 41 – 60 years4. Over 60 yearsVISIONINGSource: Urban Design Project / CKS
  • IF THE SITE INCLUDED PUBLICLY ACCESSIBLEPARK SPACE, WHAT WOULD YOU USE IT FOR?1. Walking/Jogging2. Picnicking3. For Kids4. Sports5. Dogs6. All of the Above7. Other?PRECEDENTS & VISIONINGSource: Urban Design Project / CKS
  • WHAT FACTOR OF SUCCESS ISMOST IMPORTANT TO YOU?VISIONING1. It Improves PhysicalSurrounding Communities2. It Benefits DiverseNeighborhood Residents3. It Rehabilitates theHistoric Campus4. It is Completed!5. Other?Source: Urban Design Project / CKS
  • HOW WELL DO THE PROPOALSFOR BUILDING USES SATISFYPUBLIC ASPIRATIONS?VerywellSomewhatPoorlyDon’tknow49%7%5%39%1. Very well2. Somewhat3. Poorly4. Don’t knowRICHARDSON OLMSTED COMPLEXSource: Urban Design Project / CKS
  • WAT E RTO W N E C O N O M I C D E V E L O P M E N T M t . A u b u r n . M a d d e n . G a m b l eCOMMERCIALAetna MillsSasaki +Arsenal onCharlesATTCoolidge HillTuftsWatertown Economic Development Study
  • Source: Mount Auburn Associates, Madden Planning Group, Gamble AssociatesWatertown Economic Development Study
  • Watertown Economic Development Study1. Easy to start a page2. Data tracking on users3. Links to relevant information4. Good format for posting pictures, maps, documents…1. Updating necessary to be relevant/useful2. No news = no hits3. Platform limited by user demographics4. Tool limits groups without access to technology+ benefits- challengesSource: Mount Auburn Associates, Madden Planning Group, Gamble Associates
  • 1 Speak their language Source: Groundwork Lawrence
  • 1 Speak their languageSource: CKSTranslation Equipment
  • HaitianAfrican AmericanLatinoYouthradiochurches + associationscommunity meetingssocial mediaSource:Miami21Reach out to people on their own terms2
  • Strive to eliminate jargon +simplify feedback loops3Source: Knoxville South Waterfront Master Plan, CKS
  • Advocate and Educate4
  • 5Planning fatigue / over-engagementSource: Paul Tronolone/PB