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Geotrends For 2011 And Beyond
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Geotrends For 2011 And Beyond

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Overview of mapping/geo trends

Overview of mapping/geo trends


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  • alternatives for ‘filled maps’ with user data.
  • Government transparency/2.0 and open data means increased availability and much increased complexityIncreased venture financing for startups that plan to sell what to whom?
  • These may not be the jobs you are looking for
  • Data Curator: *”data scientist” presumes fully-described/understood data structure/model, something exceedingly unlikelyPart social scientist (empirical methods, demography, statistics)Part librarian (taxonomy, editorial, secondary research)Part RDBMS wizETL, the $10bdata gymnastics segment nobody has heard of
  • Data Curator: *”data scientist” presumes fully-described/understood data structure/model, something exceedingly unlikelyPart social scientist (empirical methods, demography, statistics)Part librarian (taxonomy, editorial, secondary research)Part RDBMS wizETL, the $10bdata gymnastics segment nobody has heard of
  • Transcript

    • 1. Web mapping + on-demand data
    • 2. Geotrends for 2011
      January, 2011
    • 3. Corporate Overview
      Founded in 2003
      Poor man’s GIS
      Refounded 2006
      Neighborhood boundaries
      Mass transit data
      Refocused 2009
      Hosted mapping
      San Francisco-based
      Seed financed
      Profitable, 80% YOY rev growth
      3/15/11
      Proprietary and Confidential
    • 4. Corporate Overview (2)
      Data Marketplace
      “Hard to maintain, difficult to collect”
      Source, aggregate, normalize, maintain, host 10k+ variables
      Neighborhood boundaries
      Transportation infrastructure (public transit, air travel)
      Airport noise contours
      Natural hazards
      Climate
      Demographics
      Etc
      On-demand 24/7 hosted geo-services platform
      API to support spatial queries, visualizations, base map
      Indexed, searchable data and metadata
      3/15/11
      Proprietary and Confidential
    • 5. Mapfluence Overview
      A massive on-demand geocatalog of data
      Commercial, open, proprietary, custom data
      Thematic (eg, demographics, crime, government, transportation, etc)
      Geographic hierarchy (eg, country, state, city, sales territory, neighborhood)
      Temporal (changes in values over time)
      Data queries and visualizations
      Web-based GIS functions: point in poly, spatial joins, filter, sort, other data queries
      Create custom maps, charts and graphs
      Mashup data through Mapfluence with BYOD
      High-performance online service
      No software to install
      Easy to interface to existing systems (HTTP, JavaScript API)
      Redundant, scalable via cloud-based infrastructure (AWS)
      3/15/11
      Proprietary and Confidential
    • 6. Mapfluence Overview
      Query API: Used to retrieve raw data
      Estimate
      Aggregate by geography
      Filter by geography
      Retrieve geographic data
      Retrieve attribute/indicator data
      Visual API: Used to graphically represent data
      Thematic (filled) maps
      Heat maps
      Composited base map
      Points/lines/polygons
      Metadata API: Data Discovery
      Indexed data catalog
      Proprietary and Confidential
    • 7. Representative Customers/Partners
    • 8. Trends for 2011
      Proprietary and Confidential
    • 9. Forecast Says…
      Proprietary and Confidential
      Multi-tenant infrastructure, AWS, private cloud
      Enterprise comfort with services model
      Presume (near) ubiquitous connectivity
      Incumbent players facing Innovator’s Dilemma
      GIS: Web as a disruptive platform
      Data Vendors: the death of CD-ROM
    • 10. Sensors Everywhere
      Proprietary and Confidential
      When is a phone not a phone?
    • 11. Sensors Everywhere
      Proprietary and Confidential
      When is a phone not a phone?
    • 12. Sensors Everywhere
      Proprietary and Confidential
      What can your iPhone do?
    • 13. Sensors Everywhere
      Proprietary and Confidential
      What can your iPhone do?
    • 14. Sensors Everywhere
      Proprietary and Confidential
      What can your iPhone do?
      Temperature
      Accelerometer
      Tilt/gyro
      Distance
      lng/lat
      Elevation
      Proximity
      Ambient light/IR
      Moisture
      Audio
      Image
      Video
    • 15. Real Time Obsession
      Proprietary and Confidential
      Thanks to sensors…
      Everything that can be attributed will be
      Traffic
      Logistics
      Health/wellness
      App economy/instant gratification/social networking
    • 16. Data Commoditization
      Proprietary and Confidential
      Wiki + Maps = Open Street Map
      Sensors + Free Time = Danger!
      Government transparency = (unrefined) data deluge
      Venture financing:
      InfoChimps
      PointInside
      Micello
      Factual
      Waze
      CloudMade
      InfoHubble
    • 17. Data Illiteracy
      Proprietary and Confidential
      From the data deluge, information anxiety follows
      Enter the rise of “data science”
      The mean/median/mode dilemma (innumeracy)
    • 18. Data Illiteracy
      Proprietary and Confidential
      One man’s metadata is another’s data
      Metadata
      Data
      “Why can’t we be together?”
    • 19. Contact
      Proprietary and Confidential
      26 OFarrell Street
      Suite 310
      San Francisco, CA 94108
      info@urbanmapping.com