Geotrends For 2011 And Beyond

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Overview of mapping/geo trends

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  • alternatives for ‘filled maps’ with user data.
  • Government transparency/2.0 and open data means increased availability and much increased complexityIncreased venture financing for startups that plan to sell what to whom?
  • These may not be the jobs you are looking for
  • Data Curator: *”data scientist” presumes fully-described/understood data structure/model, something exceedingly unlikelyPart social scientist (empirical methods, demography, statistics)Part librarian (taxonomy, editorial, secondary research)Part RDBMS wizETL, the $10bdata gymnastics segment nobody has heard of
  • Data Curator: *”data scientist” presumes fully-described/understood data structure/model, something exceedingly unlikelyPart social scientist (empirical methods, demography, statistics)Part librarian (taxonomy, editorial, secondary research)Part RDBMS wizETL, the $10bdata gymnastics segment nobody has heard of
  • Geotrends For 2011 And Beyond

    1. 1. Web mapping + on-demand data<br />
    2. 2. Geotrends for 2011<br />January, 2011<br />
    3. 3. Corporate Overview<br />Founded in 2003<br />Poor man’s GIS<br />Refounded 2006<br />Neighborhood boundaries<br />Mass transit data<br />Refocused 2009<br />Hosted mapping<br />San Francisco-based<br />Seed financed<br />Profitable, 80% YOY rev growth<br />3/15/11<br />Proprietary and Confidential<br />
    4. 4. Corporate Overview (2)<br />Data Marketplace<br />“Hard to maintain, difficult to collect”<br />Source, aggregate, normalize, maintain, host 10k+ variables<br />Neighborhood boundaries<br />Transportation infrastructure (public transit, air travel)<br />Airport noise contours<br />Natural hazards<br />Climate<br />Demographics<br />Etc<br />On-demand 24/7 hosted geo-services platform<br />API to support spatial queries, visualizations, base map<br />Indexed, searchable data and metadata<br />3/15/11<br />Proprietary and Confidential<br />
    5. 5. Mapfluence Overview<br />A massive on-demand geocatalog of data<br />Commercial, open, proprietary, custom data<br />Thematic (eg, demographics, crime, government, transportation, etc)<br />Geographic hierarchy (eg, country, state, city, sales territory, neighborhood)<br />Temporal (changes in values over time)<br />Data queries and visualizations<br />Web-based GIS functions: point in poly, spatial joins, filter, sort, other data queries<br />Create custom maps, charts and graphs <br />Mashup data through Mapfluence with BYOD <br />High-performance online service<br />No software to install<br />Easy to interface to existing systems (HTTP, JavaScript API)<br />Redundant, scalable via cloud-based infrastructure (AWS)<br />3/15/11<br />Proprietary and Confidential<br />
    6. 6. Mapfluence Overview<br />Query API: Used to retrieve raw data<br />Estimate<br />Aggregate by geography<br />Filter by geography <br />Retrieve geographic data<br />Retrieve attribute/indicator data<br />Visual API: Used to graphically represent data<br />Thematic (filled) maps<br />Heat maps<br />Composited base map <br />Points/lines/polygons<br />Metadata API: Data Discovery<br />Indexed data catalog<br />Proprietary and Confidential<br />
    7. 7. Representative Customers/Partners<br />
    8. 8. Trends for 2011<br />Proprietary and Confidential<br />
    9. 9. Forecast Says…<br />Proprietary and Confidential<br />Multi-tenant infrastructure, AWS, private cloud<br />Enterprise comfort with services model<br />Presume (near) ubiquitous connectivity<br />Incumbent players facing Innovator’s Dilemma<br />GIS: Web as a disruptive platform<br />Data Vendors: the death of CD-ROM<br />
    10. 10. Sensors Everywhere<br />Proprietary and Confidential<br />When is a phone not a phone?<br />
    11. 11. Sensors Everywhere<br />Proprietary and Confidential<br />When is a phone not a phone?<br />
    12. 12. Sensors Everywhere<br />Proprietary and Confidential<br />What can your iPhone do?<br />
    13. 13. Sensors Everywhere<br />Proprietary and Confidential<br />What can your iPhone do?<br />
    14. 14. Sensors Everywhere<br />Proprietary and Confidential<br />What can your iPhone do?<br />Temperature<br />Accelerometer<br />Tilt/gyro<br />Distance<br />lng/lat<br />Elevation<br />Proximity<br />Ambient light/IR<br />Moisture<br />Audio<br />Image<br />Video<br />
    15. 15. Real Time Obsession<br />Proprietary and Confidential<br />Thanks to sensors…<br />Everything that can be attributed will be<br />Traffic<br />Logistics<br />Health/wellness<br />App economy/instant gratification/social networking<br />
    16. 16. Data Commoditization<br />Proprietary and Confidential<br />Wiki + Maps = Open Street Map<br />Sensors + Free Time = Danger!<br />Government transparency = (unrefined) data deluge<br />Venture financing:<br />InfoChimps<br />PointInside<br />Micello<br />Factual<br />Waze<br />CloudMade<br />InfoHubble<br />
    17. 17. Data Illiteracy<br />Proprietary and Confidential<br />From the data deluge, information anxiety follows<br />Enter the rise of “data science”<br />The mean/median/mode dilemma (innumeracy)<br />
    18. 18. Data Illiteracy<br />Proprietary and Confidential<br />One man’s metadata is another’s data<br />Metadata<br />Data<br />“Why can’t we be together?”<br />
    19. 19. Contact<br />Proprietary and Confidential<br />26 OFarrell Street<br />Suite 310<br />San Francisco, CA 94108<br />info@urbanmapping.com<br />

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