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Geotrends For 2011 And Beyond
 

Geotrends For 2011 And Beyond

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Overview of mapping/geo trends

Overview of mapping/geo trends

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  • alternatives for ‘filled maps’ with user data.
  • Government transparency/2.0 and open data means increased availability and much increased complexityIncreased venture financing for startups that plan to sell what to whom?
  • These may not be the jobs you are looking for
  • Data Curator: *”data scientist” presumes fully-described/understood data structure/model, something exceedingly unlikelyPart social scientist (empirical methods, demography, statistics)Part librarian (taxonomy, editorial, secondary research)Part RDBMS wizETL, the $10bdata gymnastics segment nobody has heard of
  • Data Curator: *”data scientist” presumes fully-described/understood data structure/model, something exceedingly unlikelyPart social scientist (empirical methods, demography, statistics)Part librarian (taxonomy, editorial, secondary research)Part RDBMS wizETL, the $10bdata gymnastics segment nobody has heard of

Geotrends For 2011 And Beyond Geotrends For 2011 And Beyond Presentation Transcript

  • Web mapping + on-demand data
  • Geotrends for 2011
    January, 2011
  • Corporate Overview
    Founded in 2003
    Poor man’s GIS
    Refounded 2006
    Neighborhood boundaries
    Mass transit data
    Refocused 2009
    Hosted mapping
    San Francisco-based
    Seed financed
    Profitable, 80% YOY rev growth
    3/15/11
    Proprietary and Confidential
  • Corporate Overview (2)
    Data Marketplace
    “Hard to maintain, difficult to collect”
    Source, aggregate, normalize, maintain, host 10k+ variables
    Neighborhood boundaries
    Transportation infrastructure (public transit, air travel)
    Airport noise contours
    Natural hazards
    Climate
    Demographics
    Etc
    On-demand 24/7 hosted geo-services platform
    API to support spatial queries, visualizations, base map
    Indexed, searchable data and metadata
    3/15/11
    Proprietary and Confidential
  • Mapfluence Overview
    A massive on-demand geocatalog of data
    Commercial, open, proprietary, custom data
    Thematic (eg, demographics, crime, government, transportation, etc)
    Geographic hierarchy (eg, country, state, city, sales territory, neighborhood)
    Temporal (changes in values over time)
    Data queries and visualizations
    Web-based GIS functions: point in poly, spatial joins, filter, sort, other data queries
    Create custom maps, charts and graphs
    Mashup data through Mapfluence with BYOD
    High-performance online service
    No software to install
    Easy to interface to existing systems (HTTP, JavaScript API)
    Redundant, scalable via cloud-based infrastructure (AWS)
    3/15/11
    Proprietary and Confidential
  • Mapfluence Overview
    Query API: Used to retrieve raw data
    Estimate
    Aggregate by geography
    Filter by geography
    Retrieve geographic data
    Retrieve attribute/indicator data
    Visual API: Used to graphically represent data
    Thematic (filled) maps
    Heat maps
    Composited base map
    Points/lines/polygons
    Metadata API: Data Discovery
    Indexed data catalog
    Proprietary and Confidential
  • Representative Customers/Partners
  • Trends for 2011
    Proprietary and Confidential
  • Forecast Says…
    Proprietary and Confidential
    Multi-tenant infrastructure, AWS, private cloud
    Enterprise comfort with services model
    Presume (near) ubiquitous connectivity
    Incumbent players facing Innovator’s Dilemma
    GIS: Web as a disruptive platform
    Data Vendors: the death of CD-ROM
  • Sensors Everywhere
    Proprietary and Confidential
    When is a phone not a phone?
  • Sensors Everywhere
    Proprietary and Confidential
    When is a phone not a phone?
  • Sensors Everywhere
    Proprietary and Confidential
    What can your iPhone do?
  • Sensors Everywhere
    Proprietary and Confidential
    What can your iPhone do?
  • Sensors Everywhere
    Proprietary and Confidential
    What can your iPhone do?
    Temperature
    Accelerometer
    Tilt/gyro
    Distance
    lng/lat
    Elevation
    Proximity
    Ambient light/IR
    Moisture
    Audio
    Image
    Video
  • Real Time Obsession
    Proprietary and Confidential
    Thanks to sensors…
    Everything that can be attributed will be
    Traffic
    Logistics
    Health/wellness
    App economy/instant gratification/social networking
  • Data Commoditization
    Proprietary and Confidential
    Wiki + Maps = Open Street Map
    Sensors + Free Time = Danger!
    Government transparency = (unrefined) data deluge
    Venture financing:
    InfoChimps
    PointInside
    Micello
    Factual
    Waze
    CloudMade
    InfoHubble
  • Data Illiteracy
    Proprietary and Confidential
    From the data deluge, information anxiety follows
    Enter the rise of “data science”
    The mean/median/mode dilemma (innumeracy)
  • Data Illiteracy
    Proprietary and Confidential
    One man’s metadata is another’s data
    Metadata
    Data
    “Why can’t we be together?”
  • Contact
    Proprietary and Confidential
    26 OFarrell Street
    Suite 310
    San Francisco, CA 94108
    info@urbanmapping.com