WHAT YOU NEED TO KNOW
Whether you believe the hype or not or think that Apple’s
biggest strength is their marketing capability, there is no
getting away from the fact that their products “just work”.
The iPad is the latest product from the American innovators
and this report looks at how well it does from a banking
perspective. Or looking at it another way, it is a look at how
well the banks have done in the applications and services
launched in the past couple of months.
For those involved in digital banking across a strategic,
marketing, product, sales or development perspective, this
will be a useful insight – and what we believe to be the first
iPad Banking Series: Part 1 on the market.
An overview of the early user experience Examples are provided across a number of banks,
applications and services and where relevant we have
Author: A. Nyberg applied our experience gained in online and mobile financial
Edited: R. Methven and G. McKelvie services to present you with a number of issues to consider
when planning, designing and developing a best-in-class
iPad banking experience.
Whilst the adoption is still in the very early stages, there is no
doubt that more is to come. That’s why this report is the first
in a handful of reports over the next 12 months where we will
This document consists of the contents page, introduction be watching the developments just as closely as we have
and sample content. The report is 30+ pages long and done with the online and mobile worlds for the past 10 years.
includes examples from 10+ banks from around the world.
If you have any comments, queries or suggestions on what
Price: £2,500 zero rated for VAT / €3,000 you’d like to see in future reports then please do not hesitate
Contact: email@example.com to contact us. We want to help.