YouTube advertising


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YouTube advertising

  1. 1. YouTube builds businesses.Google Confidential and Proprietary Google Confidential and Proprietary
  2. 2. Agenda What’s new: YouTube and video advertising AdWords for video: Features and Benefits Getting StartedGoogle Confidential and Proprietary
  3. 3. What’s New: YouTube andvideo advertising Google Confidential and Proprietary
  4. 4. In 2012, if you need to…Drive SalesSpark Word of Mouth #1 online video siteGrow Repeat Customers #2 search site,Get Your Company Name Out behind Google 800M unique users each month 60 hours of video uploaded every minute 4B views a day Google Confidential and Proprietary Google Confidential and Proprietary
  5. 5. The answer is Online Video. Online Video is the most persuasive ad format ever invented. When you need more than words to show your product benefits, leverage the power of sight, sound and motion. Google Confidential and Proprietary
  6. 6. The answer is AdWords for video: Reach the rightviewers at the right price. Low CPVs: Campaigns on AWV (all True View) range from $.22-$1.12 * Spread your message the risk-free way: With TrueView video ads, you pay only when viewers choose to watch your ad. Reach engaged audiences: Simple and powerful targeting make it easy to find both popular and hard-to-reach audiences Manage campaigns with ease: 10 minutes or less for campaign creation. Video specific reporting. Drives results: Drives 20% increase in traffic to website and 5% increase in search volume Google Confidential and Proprietary
  7. 7. Google AdWords for video Google Confidential and Proprietary
  8. 8. Create Your First Video Campaign – It’s easy withAdWords For Video.How to get started once you have video content: Let Us Know Your Budget Pick Your Creative Tell Us Your Target Audience Google Confidential and Proprietary Google Confidential and Proprietary
  9. 9. Target and reach your audienceWith comprehensive targeting options By Audience By Interest Categories By Keywords By Topics By Publisher Google Confidential and Proprietary
  10. 10. Pay Per View with TrueView Video Ads TRUEVIEW IN-STREAM TRUEVIEW IN-SLATE ● Viewer Experience ● Viewer Experience Choice to skip or watch ad Option to choose one ad ● Advertiser is Charged among many or watch regular The shorter of 30 seconds or ad commercial breaks completion ● Advertiser is Charged When viewer chooses to watch ad TRUEVIEW IN-SEARCH TRUEVIEW IN-DISPLAY ● Viewer Experience ● Viewer Experience Sees a video promoted among Sees video promoted against search results on YouTube or suggested videos on YouTube or related content across the ● Advertiser is Charged Google Display Network When viewer chooses to ● Advertiser is Charged watch ad When viewer chooses to watch ad Google Confidential and Proprietary
  11. 11. It’s easy to get started: Live DEMO Create your video campaigns Work with your Google Rep Visit Identify new campaigns to build to get started with video in Google AdWords for video campaigns For more info, visit Google Confidential and Proprietary
  12. 12. Thanks!For more information, please visit your AdWords rep at 1-866-2GOOGLE (1-866-246-6453) Google Confidential and Proprietary
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