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Pinterest slides Presentation Transcript

  • 1. Digital  Marketer  -­‐  DigitalMarketer.com    
  • 2. Presented  By    Kate  Buck  Jr.    Social  Media  Manager    Founder:    Let’s  Get  Social    Follow  Kate  on  Twi@er    @katebuckjr   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 3. What  Is  Pinterest?  !   Virtual  Scrapbook  !   Content  curaGon  site  !   Bookmarking  site    !   Social  networking  site  !   All  in  one!   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 4. Why  should  I  care  about  Pinterest?  !   #3  most  popular  social  network  in  the  US  –  behind   only  Facebook  (#1)  and  Twi@er  (#2)  !   Pinterest  refers  (according  to  Shareaholic)  more  traffic  than     LinkedIn  +  YouTube  +  Google+  =  COMBINED       Digital  Marketer  -­‐  DigitalMarketer.com    
  • 5. Digital  Marketer  -­‐  DigitalMarketer.com    
  • 6. Why  should  I  care  about  Pinterest?    Current  Site  Stats:   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 7. Note:     Pinterest  is  sGll  an  invite  only  site,  so  you  will  need  to  request   an  invite  here:    PinterestInvitePlease@gmail.com   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 8. Our  Goal  For  You:  To  create  a  unique  Pinterest  profile    that  helps  you  find  new  customers,   drive  traffic  &  boost  your  biz!   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 9. Best  Prac<ces:  Pinterest  What  Is  Pinterest?  •  Sedng  up  your  Pinterest  account  •  Tools  to  make  managing  your  account  easy  •  Using  Pinterest  for  Business  The  Visual  Revolu5on  of  the  Social  Web    Facebook  and  Pinterest:  Love  or  Hate  Rela5onship?    •  Key  differences  between  markeGng  on  Pinterest  vs.   Facebook    Q&A     Digital  Marketer  -­‐  DigitalMarketer.com    
  • 10. Pinterest:  SeAng  Up  Your  Profile   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 11. Pinterest:  Your  Profile  Page   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 12. Pinterest:  Home   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 13. Pinterest:  Single  Pin   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 14. Pinterest:  Ways  to  Pin  !   Upload  from  your  computer  ! Bookmarklet  in  your  browser      !   Mobile  App  !   From  any  URL  on  the  web   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 15. Pinterest:  Ways  to  Share  !   Re-­‐Pin  a  pin  to  one  of  your  boards     !   Over  80%  of  all  pins  are  re-­‐pins!  !   Share  on  Facebook  or  Twi@er   !   98%  of  all  pins  have  been  shared  on  Facebook    !   Send  via  Email  !   Embed  the  pin  on  your  site  !   How  to  know  if  you’ve  been  pinned:   hMp://pinterest.com/source/YourWebsite.com/   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 16. Pinterest:  Following  !   Like  Twi@er,  you  can  follow  anyone  !   Not  “friends”  relaGonship  –  so  they  don’t  have   to  follow  you  back    !   You  can  follow  parGcular  boards  a  user  has   created,    you  don’t  have  to  follow  all  of  their   boards  !   You’ll  noGce  a  discrepancy  between  boards   follows  and  people  follows  on  both  your   account  and  others   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 17. Pinterest:  What  are  people  sharing?   !   Pictures   !  Style   !   Bookmarks   !  Clothes   !   Recipes   !  Shoes     !   MoGvaGonal  quotes   !  Accessories   !   Home  décor  ideas   !  Humor   !   Places  to  visit   !  InspiraGon   !   Wedding  inspiraGon   !  Causes   !   Crap  projects   !  Links  to  their   !   Books   social  sites   !   Magazine  Covers   !   Porqolios   !   Movies   !   Screen  caps  of   !   Gips   tesGmonials  &   ! Infographics   social  proof   !   Apps  &  Home  Screens     !   VIDEO   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 18. Pinterest:  What  are  people  sharing?   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 19. Pinterest:  Brands   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 20. Pinterest:  Brands  –  Who?  ! Online  Retailers     ! Bloggers    ! Offline  Retailers     ! Digital  Agencies    ! News  outlets     ! Tourism  &  Des<na<ons    ! Sports  teams     ! Universi<es    ! Airlines     ! Electronics    ! Clothing  brands     manufacturer  ! Hotels     !   SoXware  developers  ! Car  manufacturers    ! Television  Networks    ! Cosme<cs  companies    ! Interior  Designers    ! Wedding  planners    ! Related  product     providers  !   Restaurants  !   Non-­‐Profits     Digital  Marketer  -­‐  DigitalMarketer.com    
  • 21. Pinterest:  And  Facebook  Facebook  Sedngs   Auto  publish  your  Pinterest  content  to  Timeline   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 22. Pinterest:  Add  a  Tab  to  Your  Fan  Page  !   See  your  Facebook  Page  content  in  Pinterest  format   h@p://apps.facebook.com/pinvolve  !   Add  your  Pinterest  account  to  your  Fan  Page   h@p://woobox.com/pinterest   h@p://tabfusion.com/           Digital  Marketer  -­‐  DigitalMarketer.com    
  • 23. Pinterest:  Video  !   Pin  video  from  YouTube  &  Vimeo  !   Video  is  filtered  to  it’s  own  page  for  easy  viewing:     h@p://pinterest.com/videos/  !   Videos  play  on  Pinterest  &  link  back  to  the  video  source  ! Chill.com  –  Pinterest  for  video   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 24. Pinterest:  Contests  !   PersonalizaGon  !   MulGple  chances  to  win  !   Fun  &  interacGve  !   Easy  Steps  &  clear  InstrucGons  Basic  contests:  !   Encourage  users  to  pin  content  from  your  site  !   Encourage  users  to  repin  a  pin  CreaGve  Examples:  !   Kotex  –  Sent  custom  goody  bags  to  50  influenGal  pinners   h@p://www.youtube.com/watch?feature=player_embedded&v=UVCoM4ao2Tw    !   BMI’s  lo@ery   h@p://storify.com/therabbitagency/the-­‐bmi-­‐pinterest-­‐lo@ery  !   Peugeot  Puzzle  compeGGon   h@p://econsultancy.com/us/blog/9342-­‐peugeot-­‐uses-­‐pinterest-­‐to-­‐launch-­‐puzzle-­‐compeGGon   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 25. Pinterest:  Tools   Dashboards  &  AnalyGcs     h@p://pinterest.com/source/yoursite.com/     Google  AnalyGcs     19  Tools  for  Pinterest  Pros   h@p://socialmediatoday.com/node/483747     Digital  Marketer  -­‐  DigitalMarketer.com    
  • 26. Pinterest:  On  your  site  !   Make  an  effort  to  add  visually  engaging  content  to  your  site  &  posts   !   Photos   !   Video   ! Infographics   !   InstrucGonal  !   Ensure  that  your  content  is  opGmized  &  “pinnable”   !   All  images  used  on  your  site  are  linked  to  your  site   !   Have  a  keyword  rich  Gtle   !   Keywords  in  alternaGve  text  !   Add  a  “Follow  Me  on  Pinterest”  Icon  to  your  other  social  icons   !   h@p://pinterest.com/about/goodies/  !   Add  a  “Pin  It”  bu@on  to  your  Pages  &  Posts   ! Digg  Digg  for  Wordpress  !   Add  a  Call-­‐to-­‐AcGon  in  your  posts  and  YouTube  videos  to  “Pin  this!”   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 27. Pinterest:  Why  does  it  maMer?    !   The  social  web  is  becoming  increasingly  visual.  THINK  ABOUT  IT:       Digital  Marketer  -­‐  DigitalMarketer.com    
  • 28. Pinterest:  the  Visual  Revolu<on  !   It’s  not  just  photo  –  it’s  video,  too!  !   Be  Prepared  !   Strong  visual  imagery  &  storytelling  !   Graphic  presence  on  web  &  social  sites  !   Image  Strategy:  Plan  of  a@ack  on  all  the  different  plaqorms  !   Who  on  your  team  is  visually  inclined?  !   Things  to  consider:   !   Logo,  Corporate  idenGty   !   Typography   !   Icons   !   Photography   !   Storytelling  !   Strategy   !   Engagement  -­‐>  Site  Visitor  -­‐>  Prospect  -­‐>  Customer   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 29. Pinterest:  Resources,  oh  my!  !   Pinterest  account  dedicated  to  nothing  other  than  Pinterest!   h@p://pinterest.com/pinterestbiz/  !   43  ways  to  build  your  Pinterest  presence   h@p://www.socialable.co.uk/pinterest-­‐43-­‐ways-­‐to-­‐build-­‐your-­‐presence/  !   103  Resources  for  becoming  a  Pinterest  expert   h@ps://provenstratgz.wordpress.com/2012/03/13/103-­‐resources-­‐for-­‐becoming-­‐a-­‐pinterest-­‐expert-­‐social-­‐media/  !   Brands  on  Pinterest   h@p://pinterest.com/kellylieberman/brands-­‐on-­‐pinterest/  !   Pinterest  knockoffs h@p://agbeat.com/real-­‐estate-­‐technology-­‐new-­‐media/33-­‐pinterest-­‐ knockoffs-­‐some-­‐will-­‐thrive-­‐pinspire-­‐will-­‐fail/   Digital  Marketer  -­‐  DigitalMarketer.com    
  • 30. Pinterest:     Q&A  Digital  Marketer  -­‐  DigitalMarketer.com    
  • 31. Presented  By    Kate  Buck  Jr.    Social  Media  Manager    Founder:    Let’s  Get  Social    Follow  Kate  on  Twi@er    @katebuckjr   Digital  Marketer  -­‐  DigitalMarketer.com