4. How is organizational culture created?
know the history and background of the company
define the desired culture
establish in detail the desired behaviors
transmit it to all employees and make permanent campaigns
Define the conversational environment
would be consistent between what is said and done
be very careful in the selection of staff
constantly monitor compliance
updated according to market changes
5. EXAMPLES
DISNEY
Broad vision of competition
Clarity in the work of each.
Excellent service and attention to detail
Ongoing training at all levels
6. EXAMPLES
GOOGLE
Demanding selection of people
Focused culture technology
Creativity is encouraged
Intellectual stimulation
heterogeneous groups
culture of fun and games
All employees are Heard
Innovation