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Keyword is research is the first step in any wise online business project. While searching you will be scanning thousands of keywords at the same time. Since to build a website on a specific keyword might be expensive (template, SEO, Advertising, PPC on social media, webdesigner, etc.) you would better estimate economic potential of the keywords before start setting up everything.
Clipping is a handy way to collect important slides you want to go back to later.