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Awl corporate presentation july 2007
Awl corporate presentation july 2007
Awl corporate presentation july 2007
Awl corporate presentation july 2007
Awl corporate presentation july 2007
Awl corporate presentation july 2007
Awl corporate presentation july 2007
Awl corporate presentation july 2007
Awl corporate presentation july 2007
Awl corporate presentation july 2007
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Awl corporate presentation july 2007

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Transcript

  • 1. ASIA WEEKLY MAGAZINE A world of information!
  • 2. Asia Weekly Magazine (AWM) -Introduction
    • Weekly English language magazine
    • Presidential brief about Asia
      • Asia editorials/articles from around the world
    • Low cost
    • Started in January 2007
    • 12,000 copies distributed pan Asia today
  • 3. The Management Team
    • Jasper Becker, Publisher and CEO
      • BBC, The Independent, Associated Press, SCMP
      • Globally distributed author
    • Erin Conway Smith, Editor
      • Globe and Mail (Canada), Beijing Review (China)
    • Lana Wu, Marketing Director
      • Newspapers/monthly magazines published in Taiwan and China 
    • Patricia Tam, Circulation manager
      • Business Week (raised Asia edition from 0 to 60,000 in 6 years)
  • 4. Market Background
    • Asian advertising market growing sharply
    • English language viewed as job enhancer
    • Asia’s growing political and economic might interests the whole world
    • Vacuum in market left by cost inefficient Far Eastern Economic Review and Asia Week
    • AWM is modeled on the hugely successful UK/US magazine “The Week”
      • No pan-Asian, cross content magazine exist in Asia today
  • 5. Asia Weekly Magazine – The Product
    • Weekly magazine – 52 editions
    • 50 pages – 12 full advertising pages
    • AWM is a magazine registered in Hong Kong under the Newspaper Ordinances Act with valid ISSN and ISBN number
    • AWM has outsourced printing, sales and distribution
      • Twin Age/Hong Kong Post; printing and distribution
      • World Marketing Group; subscription services and Asia distribution
      • The Foreign Press Group; newsstand sales in Asia
  • 6. Revenue Model – Advertising and Subscription
    • Advertising sales channels
      • Direct sales from AWM
      • Commissioned sales with revenue share
    • Advertising Revenue
      • 12 pages each edition at US$ 6,000 per page = US$ 72,000 per edition
      • 52 editions at US$ 72,000 = US$ 3,744,000 annual advertising revenue
    • Subscription sales channel
      • AWM website and magazine mail order subscription
      • Commissioned subscription sales
    • Subscription Revenue
      • US$ 150 annual subscription fee
      • Twelve month subscribers estimate 5,000 = US$ 750,000 Subscriber Revenue
  • 7. Distribution and Territories
    • Distribution per week 2007 2008 2009
    • Free distribution to airlines and hotels 10,000 20,000 30,000
    • News stand sales 1,000 2,500 3,500
    • Subscriptions 5,000 12,000 25,000
    • Total Distribution 16,000 34,500 58,500
    • Territories
    • 2007: China, Hong Kong, Taiwan and India
    • 2008: South Korea, Japan, Thailand and Philippines
    • 2009: Indonesia, Singapore, Malaysia, Vietnam and Cambodia
  • 8. Printing and Distribution Cost
    • Printing Cost
      • Initial draw of a round 20,000 copies/week
      • HK$ 3.20 = US$ 0.40/copy
    • Packaging costs are an extra 0.20 cents per copy
      • Applicable to subscription sales
    • Postage
      • Postage to China:  US$ 0.30 cents    
      • Postage to Asia:       US$ 0.50 cents
      • Postage to US and Europe: US$ 1.00 per copy
  • 9. Financial Forecast
  • 10. Investment Summary
    • Proposed fundraising
      • AWM is looking to raise US$ 500,000 from institutional and private investors
      • Company value is estimated at US$ 1,500,000
      • Offering 25% of company to investors
    • Proposed post fundraising shareholding
      • Jasper Becker 81.0%
      • Origo 10.0%
      • Seed investors 9.0%
      • Total 100%
    • Use of proceeds
      • Salary 20%
      • Printing 20%
      • Distribution 20%
      • Working Capital 20%
      • Sales/Marketing 20%
      • Total 100%

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