Services In Telecom
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  • 1. SERVISE MARKETING on TELECOM BY Rakesh Sonar Manish Pandey Vikas Sharma Aaditya Baijnath Mandal Lokesh Gupta Balaji Institute Of Telecom Management (BITM) Pune
  • 2. Telecom Services
  • 3. Agenda
    • 􀂃 Industrializing Services
    • 􀂃 Telecom Services Market
    • 􀂃 An example of innovation in Support Services–Spare Parts Management Service
  • 4. Industrializing Services Carrier Market has Changed Core Services New Services Subscribers $ Traditional Competition Emerging Competition Voice Hosting Broadband SaaS Web 2.0
    • Business Impact :
      • Commoditization
      • Declining Profits
      • Subscriber Churn
      • Marketshare Loss
    What is the impact on business models?
  • 5. Converged Services Provider Aggregating Core and External Services SMBs SOHO Verticals Enterprise Application Services IT/Managed Services Telephony Services
    • Customer Value :
      • One provider
      • One bill
      • One log-in
      • One view
      • One helpdesk
    Trusted Provider Converged Services How can carriers transform?
  • 6. Telco 1.0 Approach won't Work
      • Millions in CAPEX and OPEX
        • Silo'd services delivery
        • Technology stack built ground-up
        • Many integration touch-points
        • High maintenance
      • Limited flexibility
        • Oriented towards single services
        • Resource-intensive
        • Limited new deployments per year
      • Long development cycles
        • Time-to-market, and profit, for delivering new services
    Challenge to Revenue Avoiding the time-to-market trauma...
  • 7. Federated Services Delivery Universal Services, Localized Delivery Help Desk Support User Management Billing & Settlement Services Provisioning Security Services Integration Jamcracker Services Delivery Network Marketplace Partners Solution Partners Others...
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  • 12. Telecom Services Market
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  • 23. THANKS
  • 24.