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SERVISE MARKETING   on TELECOM BY Rakesh Sonar Manish Pandey Vikas Sharma Aaditya Baijnath Mandal Lokesh Gupta Balaji Inst...
Telecom Services
Agenda <ul><li>􀂃 Industrializing Services </li></ul><ul><li>􀂃 Telecom Services Market </li></ul><ul><li>􀂃 An example of in...
Industrializing Services Carrier Market has Changed Core Services New Services Subscribers $ Traditional Competition Emerg...
Converged Services Provider Aggregating Core and External Services SMBs SOHO Verticals Enterprise Application Services IT/...
Telco 1.0 Approach won't Work <ul><ul><li>Millions in CAPEX and OPEX </li></ul></ul><ul><ul><ul><li>Silo'd services delive...
Federated Services Delivery Universal Services, Localized Delivery Help Desk Support User Management Billing & Settlement ...
 
 
 
 
Telecom Services Market
 
 
 
 
 
 
 
 
 
 
THANKS
 
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Services In Telecom

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Transcript of "Services In Telecom"

  1. 1. SERVISE MARKETING on TELECOM BY Rakesh Sonar Manish Pandey Vikas Sharma Aaditya Baijnath Mandal Lokesh Gupta Balaji Institute Of Telecom Management (BITM) Pune
  2. 2. Telecom Services
  3. 3. Agenda <ul><li>􀂃 Industrializing Services </li></ul><ul><li>􀂃 Telecom Services Market </li></ul><ul><li>􀂃 An example of innovation in Support Services–Spare Parts Management Service </li></ul>
  4. 4. Industrializing Services Carrier Market has Changed Core Services New Services Subscribers $ Traditional Competition Emerging Competition Voice Hosting Broadband SaaS Web 2.0 <ul><li>Business Impact : </li></ul><ul><ul><li>Commoditization </li></ul></ul><ul><ul><li>Declining Profits </li></ul></ul><ul><ul><li>Subscriber Churn </li></ul></ul><ul><ul><li>Marketshare Loss </li></ul></ul>What is the impact on business models?
  5. 5. Converged Services Provider Aggregating Core and External Services SMBs SOHO Verticals Enterprise Application Services IT/Managed Services Telephony Services <ul><li>Customer Value : </li></ul><ul><ul><li>One provider </li></ul></ul><ul><ul><li>One bill </li></ul></ul><ul><ul><li>One log-in </li></ul></ul><ul><ul><li>One view </li></ul></ul><ul><ul><li>One helpdesk </li></ul></ul>Trusted Provider Converged Services How can carriers transform?
  6. 6. Telco 1.0 Approach won't Work <ul><ul><li>Millions in CAPEX and OPEX </li></ul></ul><ul><ul><ul><li>Silo'd services delivery </li></ul></ul></ul><ul><ul><ul><li>Technology stack built ground-up </li></ul></ul></ul><ul><ul><ul><li>Many integration touch-points </li></ul></ul></ul><ul><ul><ul><li>High maintenance </li></ul></ul></ul><ul><ul><li>Limited flexibility </li></ul></ul><ul><ul><ul><li>Oriented towards single services </li></ul></ul></ul><ul><ul><ul><li>Resource-intensive </li></ul></ul></ul><ul><ul><ul><li>Limited new deployments per year </li></ul></ul></ul><ul><ul><li>Long development cycles </li></ul></ul><ul><ul><ul><li>Time-to-market, and profit, for delivering new services </li></ul></ul></ul>Challenge to Revenue Avoiding the time-to-market trauma...
  7. 7. Federated Services Delivery Universal Services, Localized Delivery Help Desk Support User Management Billing & Settlement Services Provisioning Security Services Integration Jamcracker Services Delivery Network Marketplace Partners Solution Partners Others...
  8. 12. Telecom Services Market
  9. 23. THANKS
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