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Services In Telecom
 

Services In Telecom

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    Services In Telecom Services In Telecom Presentation Transcript

    • SERVISE MARKETING on TELECOM BY Rakesh Sonar Manish Pandey Vikas Sharma Aaditya Baijnath Mandal Lokesh Gupta Balaji Institute Of Telecom Management (BITM) Pune
    • Telecom Services
    • Agenda
      • 􀂃 Industrializing Services
      • 􀂃 Telecom Services Market
      • 􀂃 An example of innovation in Support Services–Spare Parts Management Service
    • Industrializing Services Carrier Market has Changed Core Services New Services Subscribers $ Traditional Competition Emerging Competition Voice Hosting Broadband SaaS Web 2.0
      • Business Impact :
        • Commoditization
        • Declining Profits
        • Subscriber Churn
        • Marketshare Loss
      What is the impact on business models?
    • Converged Services Provider Aggregating Core and External Services SMBs SOHO Verticals Enterprise Application Services IT/Managed Services Telephony Services
      • Customer Value :
        • One provider
        • One bill
        • One log-in
        • One view
        • One helpdesk
      Trusted Provider Converged Services How can carriers transform?
    • Telco 1.0 Approach won't Work
        • Millions in CAPEX and OPEX
          • Silo'd services delivery
          • Technology stack built ground-up
          • Many integration touch-points
          • High maintenance
        • Limited flexibility
          • Oriented towards single services
          • Resource-intensive
          • Limited new deployments per year
        • Long development cycles
          • Time-to-market, and profit, for delivering new services
      Challenge to Revenue Avoiding the time-to-market trauma...
    • Federated Services Delivery Universal Services, Localized Delivery Help Desk Support User Management Billing & Settlement Services Provisioning Security Services Integration Jamcracker Services Delivery Network Marketplace Partners Solution Partners Others...
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    • Telecom Services Market
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    • THANKS
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