Gm Events & Presentations Credit Suisse Group Annual Global Automotive Conference

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  • 1. 2008 Credit Suisse Automotive Conference M. LaNeve Sept. 4, 2008 Forward Looking Statements In this presentation and in related comments by our management, our use of the In this presentation and in related comments by our management, our use of the words “expect,” “anticipate,” “estimate,” “goal,” “target,” “believe,” “improve,” words “expect,” “anticipate,” “estimate,” “goal,” “target,” “believe,” “improve,” “intend,” “potential,” “continue,” “designed,” “opportunity,” “risk,” “may,” “would,” “intend,” “potential,” “continue,” “designed,” “opportunity,” “risk,” “may,” “would,” “could,” “should,” “project,” “projected,” “positioned” or similar expressions is “could,” “should,” “project,” “projected,” “positioned” or similar expressions is intended to identify forward-looking statements that represent our current intended to identify forward-looking statements that represent our current judgment about possible future events. We believe these judgments are reasonable, judgment about possible future events. We believe these judgments are reasonable, but these statements are not guarantees of any events or financial results, and our but these statements are not guarantees of any events or financial results, and our actual results may differ materially due to a variety of important factors. The most actual results may differ materially due to a variety of important factors. The most recent reports on SEC Forms 10-K, 10-Q and 8-K filed by us or GMAC provide recent reports on SEC Forms 10-K, 10-Q and 8-K filed by us or GMAC provide information about these and other factors, which may be revised or supplemented information about these and other factors, which may be revised or supplemented in future reports to the SEC on those forms. in future reports to the SEC on those forms. Industry and market data contained in this presentation is based on internal GM Industry and market data contained in this presentation is based on internal GM market and industry analysis. Although management believes this data is reliable market and industry analysis. Although management believes this data is reliable as of its respective dates, this data has not been independently verified and we as of its respective dates, this data has not been independently verified and we cannot assure you as to accuracy or completeness of this data. cannot assure you as to accuracy or completeness of this data. Unless specifically required by law, we assume no obligation to update or revise Unless specifically required by law, we assume no obligation to update or revise these forward-looking statements to reflect new events or circumstances. these forward-looking statements to reflect new events or circumstances. © 2008 General Motors Corporation. All Rights Reserved 1
  • 2. 2008 Credit Suisse Automotive Conference M. LaNeve Sept. 4, 2008 Mark LaNeve GMNA Vice President, Vehicle Sales, Service, & Marketing GMNA Vice President, Vehicle Sales, Service, & Marketing General Motors Corporation General Motors Corporation © 2008 General Motors Corporation. All Rights Reserved 2
  • 3. 2008 Credit Suisse Automotive Conference M. LaNeve Sept. 4, 2008 Agenda Industry Outlook Market and GM Performance GM Go-To-Market Strategy Distribution Channels © 2008 General Motors Corporation. All Rights Reserved 3
  • 4. 2008 Credit Suisse Automotive Conference M. LaNeve Sept. 4, 2008 Industry Challenges Market shift away from our traditional strength in trucks Credit market has deteriorated buyer base of non-prime buyers High fuel prices straining our owner base Consumer confidence remains unstable Perception gap to competition remains in quality and fuel economy High cost of supporting leasing © 2008 General Motors Corporation. All Rights Reserved 4
  • 5. 2008 Credit Suisse Automotive Conference M. LaNeve Sept. 4, 2008 Current U.S. Industry Outlook Total industry expected to be in mid 14M unit range, down from 16.5M last year – CYTD total industry SAAR of 14.6M through August Current calendar year outlook suggests balance of year SAAR of 13.5M Do not expect massive incentives or big push into fleet sales Mix shift is a concern but appears to have stabilized; GM has performed well in several growing segments © 2008 General Motors Corporation. All Rights Reserved 5
  • 6. 2008 Credit Suisse Automotive Conference M. LaNeve Sept. 4, 2008 U.S. Light Vehicle Industry SAAR Source: GM Global Market and Industry Analysis (GMIA) © 2008 General Motors Corporation. All Rights Reserved 6
  • 7. 2008 Credit Suisse Automotive Conference M. LaNeve Sept. 4, 2008 U.S. Industry Light Vehicle Mix Source: GM Global Market and Industry Analysis (GMIA)/JD Power Information Network; Data through August 2008 © 2008 General Motors Corporation. All Rights Reserved 7
  • 8. 2008 Credit Suisse Automotive Conference M. LaNeve Sept. 4, 2008 Pros and Cons of the Leasing Business Pros Cons Shorter ownership lifecycle Higher incentive cost/unit Enhanced marketing due External risks to to known trade date residual values Higher loyalty rate Seasonal residual risk if not managed properly Payment advertising to drive showroom traffic More difficult to fund in financial markets Buy-up opportunity due to lower monthly payments Off-lease vehicles can compete with new vehicles © 2008 General Motors Corporation. All Rights Reserved 8
  • 9. 2008 Credit Suisse Automotive Conference M. LaNeve Sept. 4, 2008 What’s Going Right for GM Recently launched products very well received Despite industry downturn in large pickups and lower incentive spending, GM has gained share Strong progress in dealer network channel alignment and consolidation Dealer network is best at taking care of customers Several much-anticipated launches upcoming over the next few quarters © 2008 General Motors Corporation. All Rights Reserved 9
  • 10. 2008 Credit Suisse Automotive Conference M. LaNeve Sept. 4, 2008 Launch Successes in Key Segments August YTD Retail Volume – 2008 vs. 2007 Compact Cars Mid & Mid Lux Cars Crossovers Vibe +35% Malibu +130% Enclave +203% Aura +6% Acadia +14% CTS +39% HHR +7% VUE +9% © 2008 General Motors Corporation. All Rights Reserved 10
  • 11. 2008 Credit Suisse Automotive Conference M. LaNeve Sept. 4, 2008 Launch Successes in Key Segments August Retail Volume – 2008 vs. 2007 Compact Cars Mid & Mid Lux Cars Crossovers Vibe +114% Malibu +212% Enclave +87% CTS +87% Acadia +29% Outlook +4% VUE +32% © 2008 General Motors Corporation. All Rights Reserved 11
  • 12. 2008 Credit Suisse Automotive Conference M. LaNeve Sept. 4, 2008 Impact of EDE on Retail Sales Note: Comparisons made to previous 90-day periods © 2008 General Motors Corporation. All Rights Reserved 12
  • 13. 2008 Credit Suisse Automotive Conference M. LaNeve Sept. 4, 2008 GM Top Reasons For Purchase 2004 MY 2006 MY 2008 MY Q1-Q2 Rebate/ Rebate/ Exterior Exterior Exterior Exterior #1 Incentives Incentives Styling Styling Styling Styling Value for Value Value for Value for #2 the Money the Money the Money the Money the Money the Money Price/ Price/ Fuel Fuel Fuel Fuel #3 Monthly Payments Monthly Payments Economy Economy Economy Economy Exterior Exterior Price/ Price/ Dealership Sales Dealership Sales #4 Styling Monthly Payments Experience Styling Monthly Payments Experience Fuel Fuel Rebate/ Rebate/ Dependable/ Dependable/ #5 Economy Incentive Reliable Economy Incentive Reliable Source: GM Global Market and Industry Analysis (GMIA)/TCE Buyer Behavior © 2008 General Motors Corporation. All Rights Reserved 13
  • 14. 2008 Credit Suisse Automotive Conference M. LaNeve Sept. 4, 2008 U.S. Average Transaction Prices % Change 2008 CYTD 2004 CY 2008 CYTD vs. 2004 CY GM Car $20,980 $21,852 4.0% GM Truck $28,975 $30,348 4.5% GM Crossover $24,142 $24,736 2.4% Industry Car $22,849 $23,236 1.7% Industry Truck $27,225 $27,956 2.6% Industry Crossover $26,498 $26,257 (0.9)% Source: GM Global Market and Industry Analysis (GMIA), Power Information Network (PIN) © 2008 General Motors Corporation. All Rights Reserved 14
  • 15. 2008 Credit Suisse Automotive Conference M. LaNeve Sept. 4, 2008 GM Dealer Inventories Are Lean Source: GM Global Market and Industry Analysis (GMIA) © 2008 General Motors Corporation. All Rights Reserved 15
  • 16. 2008 Credit Suisse Automotive Conference M. LaNeve Sept. 4, 2008 Go-To-Market Strategy © 2008 General Motors Corporation. All Rights Reserved 16
  • 17. 2008 Credit Suisse Automotive Conference M. LaNeve Sept. 4, 2008 2008 and Future Business Plan Imperatives Re-establish Chevrolet as a Leader in Re-establish Chevrolet as a Leader in Mainstream Volume Cars and Crossovers Mainstream Volume Cars and Crossovers Re-ignite Cadillac’s Renaissance to Achieve Re-ignite Cadillac’s Renaissance to Achieve Leadership in the Luxury Segment Leadership in the Luxury Segment Maintain Truck Leadership in Volume and Image Maintain Truck Leadership in Volume and Image Develop a Robust BPG Portfolio that Adds Develop a Robust BPG Portfolio that Adds Incremental Sales and Leads to a Healthy Channel Incremental Sales and Leads to a Healthy Channel Develop a Profitable Market Position for Saturn Develop a Profitable Market Position for Saturn in Line with Growth Expectations in Line with Growth Expectations Leverage Saab as Incremental Luxury Opportunity Leverage Saab as Incremental Luxury Opportunity Conduct Strategic Review of HUMMER Conduct Strategic Review of HUMMER © 2008 General Motors Corporation. All Rights Reserved 17
  • 18. 2008 Credit Suisse Automotive Conference M. LaNeve Sept. 4, 2008 Re-establish Chevrolet as a Leader In Mainstream Volume Cars and Crossovers New Malibu must establish Chevrolet credibility in critical mid-car market Utilize Malibu as the foundation for rebuilding brand health with future entries Leverage Camaro to bring excitement and design leadership back to the brand Develop Chevy entries to meet new car buyers’ (Aveo) and Gen-Y needs (Cruze) Achieve best-in-segment fuel economy Grow incremental volume © 2008 General Motors Corporation. All Rights Reserved 18
  • 19. 2008 Credit Suisse Automotive Conference M. LaNeve Sept. 4, 2008 Traverse Marketing Approach Traverse will be superior in all the important practical aspects: utility, safety, and fuel economy Traverse has a great opportunity to reach a very desirable target: – Successful, educated women who have a lot going on in their – Successful, educated women who have a lot going on in their lives – career, family, community, socially. They have high lives – career, family, community, socially. They have high functional needs, but want to meet those needs in style. functional needs, but want to meet those needs in style. Traverse has the best fuel economy (24 mpg) of any 8-passenger crossover, as well as best-in-class cargo room Messaging for Traverse, like all Chevy models, will emphasize fuel economy and value Chevy Traverse: It’s everything you’ve ever wished for… and then some © 2008 General Motors Corporation. All Rights Reserved 19
  • 20. 2008 Credit Suisse Automotive Conference M. LaNeve Sept. 4, 2008 Re-ignite Cadillac’s Renaissance to Achieve Leadership In the Luxury Segment Design and engineer products to meet global expectations of luxury buyers Provide a full product line-up and features to fit global luxury segments Align execution of luxury image in all aspects of the retail channel Leverage CTS launch as momentum-builder to strengthen brand health: – CTS SportWagon, Coupe, SRX in 2009 © 2008 General Motors Corporation. All Rights Reserved 20
  • 21. 2008 Credit Suisse Automotive Conference M. LaNeve Sept. 4, 2008 Address Needs of Growing Customer Segments (Fuel Economy, Volt, etc) GM is investing in multiple pathways to meet customers’ fuel economy GM is investing in multiple pathways to meet customers’ fuel economy and environmental needs: and environmental needs: – MPG, E85 Ethanol, Hybrids, Electric, Fuel Cell – MPG, E85 Ethanol, Hybrids, Electric, Fuel Cell GM has 18 models with 30 MPG or better EPA highway – more than any GM has 18 models with 30 MPG or better EPA highway – more than any other automaker other automaker Fuel efficiency leader in subcompact and midsize segments Fuel efficiency leader in subcompact and midsize segments GM currently offers eight hybrid models, and 18 flex-fuel models that GM currently offers eight hybrid models, and 18 flex-fuel models that operate on E85 ethanol operate on E85 ethanol We will continue to be the technology leader by offering safety, security We will continue to be the technology leader by offering safety, security and connectivity options, such as: and connectivity options, such as: – – OnStar Stolen Vehicle Slowdown OnStar Stolen Vehicle Slowdown – – Destination Download Destination Download – – eNav eNav – – Bluetooth and USB-compatible radios Bluetooth and USB-compatible radios © 2008 General Motors Corporation. All Rights Reserved 21
  • 22. 2008 Credit Suisse Automotive Conference M. LaNeve Sept. 4, 2008 Distribution Channels © 2008 General Motors Corporation. All Rights Reserved 22
  • 23. 2008 Credit Suisse Automotive Conference M. LaNeve Sept. 4, 2008 Customer Satisfaction For All Eight Brands Above Industry Average © 2008 General Motors Corporation. All Rights Reserved 23
  • 24. 2008 Credit Suisse Automotive Conference M. LaNeve Sept. 4, 2008 GM Go-To-Market Plan © 2008 General Motors Corporation. All Rights Reserved 24
  • 25. 2008 Credit Suisse Automotive Conference M. LaNeve Sept. 4, 2008 Evolution of Buick, Pontiac, GMC to a BPG Channel (Number of Product Entries) (Number of Product Entries) 2005 2008 7 3 8 6 9 7 24 16 The combined BPG channel includes 16 models that cover 80% of the market segment The combined BPG channel includes 16 models that cover 80% of the market segment resulting in an improved profit opportunity for GM and our dealers at lower investment resulting in an improved profit opportunity for GM and our dealers at lower investment © 2008 General Motors Corporation. All Rights Reserved 25
  • 26. 2008 Credit Suisse Automotive Conference M. LaNeve Sept. 4, 2008 U.S. Action Plans for Balance of 2008 Continue to improve car and crossover market share Continue to improve car and crossover market share and profitability and profitability Shift marketing spend to growing segments, driven by fuel efficiency Shift marketing spend to growing segments, driven by fuel efficiency (Cobalt, HHR, Malibu, VUE, G6, etc.) (Cobalt, HHR, Malibu, VUE, G6, etc.) Defend trucks through loyalty programs, targeted conquest, Defend trucks through loyalty programs, targeted conquest, and trade assistance and trade assistance Utilize 100 Year Anniversary, Employee Discount Sale as big Utilize 100 Year Anniversary, Employee Discount Sale as big merchandising event to smooth transition away from lease in Q3 merchandising event to smooth transition away from lease in Q3 Implement focused incentive plans to address customer concerns Implement focused incentive plans to address customer concerns and ongoing leasing issues in Q4 and ongoing leasing issues in Q4 Last 90 days at sub-13M market likely represents the low point Last 90 days at sub-13M market likely represents the low point of the market downturn of the market downturn – Plan business at 14M, maintain ability to leverage inevitable – Plan business at 14M, maintain ability to leverage inevitable market recovery market recovery © 2008 General Motors Corporation. All Rights Reserved 26
  • 27. 2008 Credit Suisse Automotive Conference M. LaNeve Sept. 4, 2008 © 2008 General Motors Corporation. All Rights Reserved 27