In order to effectively market to patrons, libraries need to take a cue from corporations. Effective marketing is based on a strong understanding of users – who they are, where they are coming from, etc. By knowing who we are trying to reach, we can be more effective in how we promote your services. Because of this, in the next few slides, we will show you tools we are working on to help you in this quest.
Full-text of major newspapers, with 24 years of the New York Times , updated multiple times per day.
Abstracts for full Elsevier Collection.
Linking to Google Scholar , ISI Web of Science , JSTOR.
The Story Behind the Numbers ProQuest Central Academic Search Premier Academic Search Complete Academic OneFile 11,134 8,261 9,682 13,046 3,757 1,406 2,246 4,121 1,205 2,230 2,493 189 1,316 942 1,755 2,225 377 days 335 days 335 days 70 days Total Titles Active, Full-Text with no Embargo Total Titles with an Embargo Full-Text, Refereed with no Embargo Average Embargo While quality trumps quantity every day, perception is important. InfoTrac is, hands down, the largest aggregation of academic content.
Full collection of NPR recordings, with transcripts.
Collections of videos from NBC, PBS, Associated Press.
More than 500 travel guides, including every Fodor Travel Guide.
More Magazines than Anyone Else ProQuest Central EBSCOhost InfoTrac 11,134 15,318 21,510 3,757 6,246 12,658 1,205 2,493 189 377 days 335 days 70 days Total Titles Active, Full-Text with no Embargo Total Titles with an Embargo Average Embargo InfoTrac is, hands down, the largest aggregation of serial content.
Since 2002, Gale has experimented with the “one search box” Google experience.
Users are now asking for something different.
My HomePage Named User Support, allowing users to create profiles and save content. Featured content, including user-specified RSS feeds to keep homepage personal. Featured publications, including recently added and titles chosen by librarians. Better, more visible navigation links. More visually appealing home page, giving users more of a “web-like” experience.
Engaging Search Results Search within results; limit results by subject, publication, document type; date. Easy navigation using sliders. Context-sensitive multimedia, including images, video and podcasts. Web 2.0 sharing functionality, including RSS.
Web 2.0 Functionality Additional Web 2.0 sharing tools
Business & Company Resource Center allows users of all-levels, whether an economics student in high school or a casual investor, access to a wealth of business information through one dynamic portal.
Conserves library financial and staff resources and provides more content for patrons (through an integrated interface) - buying any of the individual resources individually is costly.
The database adds new features and content on a regular basis to meet business research needs of many levels of patrons from the student to the day-trader to job seeker.
Meeting All Patron and Student Needs Provide job seekers with the company information they need to succeed in interviews or to locate job opportunities in the community. Support the casual investor using the library to manage their portfolio. Engage business students as a resource with a tool that meets core curriculum requirements for undergraduate and graduate marketing, economics and finance case study work.
Fundamentals Analysis Tool Main tabs provide high-level navigation cues. Sub-tabs provide navigation within that section Users can view annual or interim information and can look back 6 years or 5 interim periods Radio buttons let the user choose to make comparisons between companies or across time One-click export of whatever data is on-screen The Fundamentals Analysis tool offers patrons a dynamic tool for analyzing financial data, comparing a company’s financials to its competitors or non-related companies, and allows for exporting custom reports!
Financials Dashboard Sub tabs provide navigation within the Financials Dashboard section The Financials Dashboard allows users to quickly receive up-to-the minute financial information on the company they are researching via the detailed quote sub tab, users can also locate company news, interactive charts, SEC filings and historical data. Podcasts, conference calls, press releases, and other news available from the News sub tab Web 2.0 sharing tools allow users to share information and connect with others