A Presentation on Online Shopping in India Prepared By: Manu Thakor Nayan Goswami Nilesh Vaghela Navin Parmar Batch 2011-13
What is Online Shopping?Online shopping or online retailing is a form of electronic commerce whereby consumers directly buy goods or services from a seller over the internet without an intermediary service.
Introduction of online shopping Online shopping are Business to Consumer(B2C) business of selling. First online system started by Germen company Intershop introduce in 1994 and in 1995 Amazon launched its online shopping site. Online shopper commonly use credit card to make payments but some of them use mobile billing, Cash on Delivery, Cheque, Debit Card, Postal Money order etc. The largest online Retailing corporations are EBay & Amazon.com both of which are US-based.
Cont…… There are 875 million consumers worldwide, who have shopped on the web. 85% internet users have shop online. Most of e-shoppers hail from South Korea with first numbers and German, UK, Japanese consumers comes second in online shopping in the world Egypt consumers are lowest adopter of online shopping(67% Egypt online population never purchase online) In India 29% internet users shops online
Growth of Online Shopping There are over 70000 new websites put on the internet every hour and internet traffic doubling every three months so thousands of online shopping sites on internet. 60% of all Indian internet users visited a Online Ecommerce site in November 2011, with the number of online shoppers increasing 18 percent in the past year.
Online Shopping in India The E-commerce market in India was estimated to be Rs. 19,688 crore in 2009 and is expected to grow to Rs. 37,000 crore this year. Half the Indian consumers (50%) use social media sites to help them make online purchase decisions. Online reviews and opinions are most important for Indians when buying Consumer Electronics (57%), Software (50%), and a Car (47%). More than four in ten Indians are more likely to share negative product or service experience in online shopping.
Cont…..• Top online retails sites by unique visitors Total Unique Visitors (000) % Reach Total Internet : Total Audience 46,390 100.0% Retail 27,171 58.6% Amazon Sites 6,805 14.7% Apple.com Worldwide Sites 3,426 7.4% Samsung Group 2,759 5.9% Flipkart.com 2,675 5.8% Homeshop18.com 2,286 4.9% Naaptol.com 2,145 4.6% Bookmyshow.com 2,125 4.6% Myntra.com 2,110 4.5% Priceindia.in 2,047 4.4% Alibaba.com Corporation 1,973 4.3% Source: comScore Media Metrix
Cont…… Top Online shopping sites in India: Amazon.com Ebay.com Flipcart.com Yebhi.com Snapdeal Home shop18.com Myntra.com Dell.co.in Pantaloons Mybaby cart.com Yatra.com Flykingfisher.com Rediff.com Bigflix.com Ezone.com
Conclusion In India Online Shopping growing day by day but public much not interested due to security reason. In Online shopping people can not try or test before purchase any visible product. In India online Shopping sites focus on particular target market. Online shopping direct customer relationship easily happen. In India most people prefer traditional shopper compare to online shopping.