Summer Project Report   Manu
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Summer Project Report Manu Presentation Transcript

  • 1. SUMMER REPORT ON APPAREL MERCHANDISING @
  • 2. DIVISION OF PRESENTATION
    • INTRODUCTION-ORGANIZATION
    • RATIONALE
    • SCOPE
    • THE PROCESS-APPAREL MERCHANDISING
    • OBJECTIVE OF THE STUDY
    • METHODOLOGY ADOPTED
    • OBSERVATIONS AND ANALYSIS
    • RECOMMNDATIONS
  • 3. INTRODUCTION
    • TO ORGANISATION:
    • Wave, an apparel export house was established in the year 1996
    • BUYERS : Bubles , Shahi Exports
    • COMPETITORS :Indigo collection, Dheer global and Chunu International
    • PRODUCTION CAPACITY : 1000 per day (1996) TO 3000-5000 per day
    • WORKFORCE : 50 people (1996) TO 500 people
  • 4. RATIONALE
    • Acquire knowledge about the whole functioning of an
    • export house
    • Function of marketing
    • Learn practical realities of business to business
    • transactions.
  • 5. SCOPE
    • Asst. Merchandiser (0-1 yr)
    • Merchandiser (3-5yrs)
    • Brand Merchandising Manager(6-8 yrs)
  • 6. THE PROCESS : APPAREL MERCHANDISISNG
    • The Process of apparel merchandising :
    • ENQUIRY/PRESENTATION
    • COSTING
    • SOURCING
    • PLANNING
    • INTERMEDIATION
    • SHIPMENT
  • 7. ENQUIRY
    • Received from the buying house
    • Costing per piece and its initial fit
    • Enquiry from our old customer
    • Instructions in the
    • enquiry
    • Advertisement Sample
    • Hang Tag, Hangers.
    • Packaging Instruction etc.
  • 8. PRESENTATION
    • To attract a new BUYER
    • Request to various buying houses
    • Show them all are products and provide them with all the necessary
    • information
  • 9. COSTING
    • FABRIC COST : (actual cost of the fabric)
    • BASIC TRIM : (cost of accessories like Zipper, button, ,Hangtag,
    • Hanger, Label, Size Label, LD bag, wash label etc )
    • ADDITIONAL TRIM : embroidery, satin ribbon, dory, beads, and
    • lasses etc
    • FABRICATION : tailoring cost FOR the production of per piece
    • PROFIT : depends upon company policy and its reputation
  • 10. EXAMPLE OF COSTING: 7B4F – RATES (SOURCE: ADMIN OFFICE, WAVES)
    • (in rupees)
    • Cotton printed voile (92 * 104) @ 52/mtr – 88 (Avg-1.70 m)
    • Smoky brass beads and sequence - 50
    • Fabrication - 45
    • Finishing - 25
    • Profit Margin - 35
    • --------------
    • Rs.243
  • 11. SOURCING
    • To know the market from where he is going to get the grey fabric,
    • dyeing, accessories, printing, bleaching, etc.
  • 12. PLANNING:
    • FOR SOURCING: No shortage or defective material received .
    • MARKER PLANNING : Smaller scale
    • PRODUCTION PLANNING :SITTING WITH production manager
    • and plans out the number of days the pieces will take for the
    • production of bulk order.
  • 13. INTERMEDIATION:
    • Mediator between the buying house and
    • his firm
    • To get approvals for the size set, advertisement sample and pre production samples
    • Sending them daily production charts, finishing reports
    • Makes a call for a pilot run from initial hundred to two hundred pieces
    • Offering initial, middle, pre final and subsequently final inspection request
  • 14. SHIPMENT
    • Last final nod from his counter part (i.e. quality assurance man from
    • the buying house) and he then requires packaging list and in-voice.
  • 15. OBJECTIVE OF THE STUDY
    • MAIN : To assist Merchandiser Mr. Aditya Singh
    • SPECIFIC OBJECTIVE:
    • Daily checking of mails.
    • Mailing to the buyer :
    • (i) The daily production charts.
    • (ii) Mailing inspection request.
    • Getting list of vendors from admin office for costing purpose.
    • Assisting him during quality inspection.
    • Tracking daily production reports.
  • 16. METHODOLOGY ADOPTED
    • REPORTING THROUGH MAIL : Handled all the enquiries from the
    • buying house that is SHAHI EXPORT HOUSE for their brand
    • ATLAST and FLOWER
    • Style handled : 3C38,3C39 & 7B4F
    • MAIL daily Production charts, finishing reports and sometimes
    • inspection request Mr. Selvaraj (Quality assurance, Shahi export
    • House) Mr. Bhaskar (Merchandiser, Shahi Export house)
  • 17. CONTD.
    • SUPERVISION: get details about hourly report from the finishing
    • supervisor Mr.Sachin & packaging supervisor Mr. Saeed.
    • During FINAL inspections by Mr.Selvaraj
  • 18. OBSERVATIONS AND ANALYSIS
    • 1. Role of a merchandiser is getting buisness for the company
    • ------Expansion of the business
    • 2. A merchandiser needs to be in constant touch with the buying house
    • regarding any information on daily productions and finishing reports.
    • ----------Building reputation and he act as coordinator
    • 3. A regular follow up needs to be taken once the sample has been
    • passed
    • --------------prepared for any kind of eventuality
  • 19. CONTD .
    • Profit depends mainly on minimum wastage of the fabric and timing
    • of its production.
    • ----------------importance of planning
    • Costing of fabric and fabrication depends upon style of the fabric
    • ------------------more profit margin in case of complex style but it also higher
    • payments to its workers
    • More the width of the cloth lesser will be its average.
    • --------------less average, it is meant that less wastage of cloth and hence more profit
  • 20. CONTD .
    • Completing orders before time helps in building reputation and developing stronger expertise.
    • ---------Expansion of export house and more profit
    • Shipment can be accepted, rejected or cancelled or flashed
    • --------Acceptance increases market value, rejection or cancellation decreases it and flashing makes the export house bear its shipment cost.
    • 5% more fabric is ordered as set in the average by the tailor master
    • ---------Importance of Inventory
  • 21. RECOMMENDATIONS
    • Implementation of six sigma, kaizen, just in time
    • To be flexible in terms of production quantity
    • Initiate steps to improve management assets i.e. hire well-
    • educated and technically qualified staff to bring in sophistication in
    • the management practices.
    • Work on strong marketing and merchandising capabilities, as well
    • as keep an eye for design and skills in product development as it
    • will help in gaining competitive advantage.
  • 22. CONTD.
    • Work on creating leaders and reference points that can be
    • aspirational or inspirational for rest of the company employees.
    • Sourcing of the raw materials needs to be more stitched than
    • fragmented to achieve true integration between various links in the
    • supply chain. It will help in tackling the issue of lack of control and
    • lack of consistent or reliable performance.
    • Target should be taking advantage of new export schemes such as
    • “ TARGET PLUS and SERVED FROM INDIA SCHEME” .These schemes
    • focuses on accelerated growth of exports
  • 23. CONTD.
    • To increase the efficiency and effectiveness of workers, the working
    • environment should be improved by installing air conditioners, as
    • these will save time since loose thread will then will be easily
    • removed and they wont be circulating the working area.
    • To meet shipment deadlines and buyer requests production
    • planning and control should synchronize the planning and execution
    • of production process.
  • 24. CONTD.
    • Since a shipment gets cancelled or flashed due to loose threads,
    • wrong measurements and inadequate ironing, so skilled workforce
    • should be hired in the production and finishing departments, as they
    • would be an asset to the company.
    • Constant monitoring of financial objectives and its progress should
    • be done as it would help in improving companies’ strategic decision
    • making process