Summer Project Report   Manu
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Summer Project Report Manu

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    Summer Project Report   Manu Summer Project Report Manu Presentation Transcript

    • SUMMER REPORT ON APPAREL MERCHANDISING @
    • DIVISION OF PRESENTATION
      • INTRODUCTION-ORGANIZATION
      • RATIONALE
      • SCOPE
      • THE PROCESS-APPAREL MERCHANDISING
      • OBJECTIVE OF THE STUDY
      • METHODOLOGY ADOPTED
      • OBSERVATIONS AND ANALYSIS
      • RECOMMNDATIONS
    • INTRODUCTION
      • TO ORGANISATION:
      • Wave, an apparel export house was established in the year 1996
      • BUYERS : Bubles , Shahi Exports
      • COMPETITORS :Indigo collection, Dheer global and Chunu International
      • PRODUCTION CAPACITY : 1000 per day (1996) TO 3000-5000 per day
      • WORKFORCE : 50 people (1996) TO 500 people
    • RATIONALE
      • Acquire knowledge about the whole functioning of an
      • export house
      • Function of marketing
      • Learn practical realities of business to business
      • transactions.
    • SCOPE
      • Asst. Merchandiser (0-1 yr)
      • Merchandiser (3-5yrs)
      • Brand Merchandising Manager(6-8 yrs)
    • THE PROCESS : APPAREL MERCHANDISISNG
      • The Process of apparel merchandising :
      • ENQUIRY/PRESENTATION
      • COSTING
      • SOURCING
      • PLANNING
      • INTERMEDIATION
      • SHIPMENT
    • ENQUIRY
      • Received from the buying house
      • Costing per piece and its initial fit
      • Enquiry from our old customer
      • Instructions in the
      • enquiry
      • Advertisement Sample
      • Hang Tag, Hangers.
      • Packaging Instruction etc.
    • PRESENTATION
      • To attract a new BUYER
      • Request to various buying houses
      • Show them all are products and provide them with all the necessary
      • information
    • COSTING
      • FABRIC COST : (actual cost of the fabric)
      • BASIC TRIM : (cost of accessories like Zipper, button, ,Hangtag,
      • Hanger, Label, Size Label, LD bag, wash label etc )
      • ADDITIONAL TRIM : embroidery, satin ribbon, dory, beads, and
      • lasses etc
      • FABRICATION : tailoring cost FOR the production of per piece
      • PROFIT : depends upon company policy and its reputation
    • EXAMPLE OF COSTING: 7B4F – RATES (SOURCE: ADMIN OFFICE, WAVES)
      • (in rupees)
      • Cotton printed voile (92 * 104) @ 52/mtr – 88 (Avg-1.70 m)
      • Smoky brass beads and sequence - 50
      • Fabrication - 45
      • Finishing - 25
      • Profit Margin - 35
      • --------------
      • Rs.243
    • SOURCING
      • To know the market from where he is going to get the grey fabric,
      • dyeing, accessories, printing, bleaching, etc.
    • PLANNING:
      • FOR SOURCING: No shortage or defective material received .
      • MARKER PLANNING : Smaller scale
      • PRODUCTION PLANNING :SITTING WITH production manager
      • and plans out the number of days the pieces will take for the
      • production of bulk order.
    • INTERMEDIATION:
      • Mediator between the buying house and
      • his firm
      • To get approvals for the size set, advertisement sample and pre production samples
      • Sending them daily production charts, finishing reports
      • Makes a call for a pilot run from initial hundred to two hundred pieces
      • Offering initial, middle, pre final and subsequently final inspection request
    • SHIPMENT
      • Last final nod from his counter part (i.e. quality assurance man from
      • the buying house) and he then requires packaging list and in-voice.
    • OBJECTIVE OF THE STUDY
      • MAIN : To assist Merchandiser Mr. Aditya Singh
      • SPECIFIC OBJECTIVE:
      • Daily checking of mails.
      • Mailing to the buyer :
      • (i) The daily production charts.
      • (ii) Mailing inspection request.
      • Getting list of vendors from admin office for costing purpose.
      • Assisting him during quality inspection.
      • Tracking daily production reports.
    • METHODOLOGY ADOPTED
      • REPORTING THROUGH MAIL : Handled all the enquiries from the
      • buying house that is SHAHI EXPORT HOUSE for their brand
      • ATLAST and FLOWER
      • Style handled : 3C38,3C39 & 7B4F
      • MAIL daily Production charts, finishing reports and sometimes
      • inspection request Mr. Selvaraj (Quality assurance, Shahi export
      • House) Mr. Bhaskar (Merchandiser, Shahi Export house)
    • CONTD.
      • SUPERVISION: get details about hourly report from the finishing
      • supervisor Mr.Sachin & packaging supervisor Mr. Saeed.
      • During FINAL inspections by Mr.Selvaraj
    • OBSERVATIONS AND ANALYSIS
      • 1. Role of a merchandiser is getting buisness for the company
      • ------Expansion of the business
      • 2. A merchandiser needs to be in constant touch with the buying house
      • regarding any information on daily productions and finishing reports.
      • ----------Building reputation and he act as coordinator
      • 3. A regular follow up needs to be taken once the sample has been
      • passed
      • --------------prepared for any kind of eventuality
    • CONTD .
      • Profit depends mainly on minimum wastage of the fabric and timing
      • of its production.
      • ----------------importance of planning
      • Costing of fabric and fabrication depends upon style of the fabric
      • ------------------more profit margin in case of complex style but it also higher
      • payments to its workers
      • More the width of the cloth lesser will be its average.
      • --------------less average, it is meant that less wastage of cloth and hence more profit
    • CONTD .
      • Completing orders before time helps in building reputation and developing stronger expertise.
      • ---------Expansion of export house and more profit
      • Shipment can be accepted, rejected or cancelled or flashed
      • --------Acceptance increases market value, rejection or cancellation decreases it and flashing makes the export house bear its shipment cost.
      • 5% more fabric is ordered as set in the average by the tailor master
      • ---------Importance of Inventory
    • RECOMMENDATIONS
      • Implementation of six sigma, kaizen, just in time
      • To be flexible in terms of production quantity
      • Initiate steps to improve management assets i.e. hire well-
      • educated and technically qualified staff to bring in sophistication in
      • the management practices.
      • Work on strong marketing and merchandising capabilities, as well
      • as keep an eye for design and skills in product development as it
      • will help in gaining competitive advantage.
    • CONTD.
      • Work on creating leaders and reference points that can be
      • aspirational or inspirational for rest of the company employees.
      • Sourcing of the raw materials needs to be more stitched than
      • fragmented to achieve true integration between various links in the
      • supply chain. It will help in tackling the issue of lack of control and
      • lack of consistent or reliable performance.
      • Target should be taking advantage of new export schemes such as
      • “ TARGET PLUS and SERVED FROM INDIA SCHEME” .These schemes
      • focuses on accelerated growth of exports
    • CONTD.
      • To increase the efficiency and effectiveness of workers, the working
      • environment should be improved by installing air conditioners, as
      • these will save time since loose thread will then will be easily
      • removed and they wont be circulating the working area.
      • To meet shipment deadlines and buyer requests production
      • planning and control should synchronize the planning and execution
      • of production process.
    • CONTD.
      • Since a shipment gets cancelled or flashed due to loose threads,
      • wrong measurements and inadequate ironing, so skilled workforce
      • should be hired in the production and finishing departments, as they
      • would be an asset to the company.
      • Constant monitoring of financial objectives and its progress should
      • be done as it would help in improving companies’ strategic decision
      • making process