Manu Prasad M

MANU PRASAD M www.manuprasad.com

1986 Class Leader, Std. 3C www.manuprasad.com

..but secretly working to be in a class of my own www.manuprasad.com

25 years later I have www.manuprasad.com

in addition to being a Columnist Digital & Social Web Strategist Brand Professional Engineer + MBA www.manuprasad.com

For those who came in lateTHE STORY SO FAR… www.manuprasad.com

@work In On2011- • Myntra • Social Strategy – Head – Social Media • Brand Strategy • Janaagraha – Advertising 2010-11 – Brand & Social Media – Media Planning Consultant – Digital Media – Budgeting 2007-10 • The Times Group – OOH & Events – Senior Brand Manager • Product Management • MidDay Multimedia • Content Marketing 2006-07 – Deputy Brand Manager • Trade Marketing • WorldSpace • Research 2003-06 – Assistant Brand Manager • Corporate & Channel Sales • Dishnet DSL 2002-03 – Executive - Sales www.manuprasad.com

Executive Sales 2002-03What Was Special? Highest National Sales Achiever in October 2002 www.manuprasad.com

Assistant Manager - Brand 2003-06 What Was Special? Brand launches in 10+ cities Planned and implemented WS’ entry intodigital media pulling in lakhs of leads/month Product Placement in ‘Lage Raho Munnabhai’ resulting in pan nation brand visibility www.manuprasad.com

Handled the brand launch in Bangalore What Was Special?Deputy Manager -Marketing 2006-07 Co branded contests with PVR for increased brand salience. Tie-up with Rediff Shopping for weekly deals– first of its kind. www.manuprasad.com

Senior Manager – Brand 2007-10 What Was Special?Handled the Mirror brand launch in Bangalore, and also worked on TOI – Bangalore later Website conceptualisation and launch Content syndication tie-ups with WATBlog,Holiday IQ that augmented the value proposition Conceptualised and implemented a campus journalism program – Mirror Squad, that increased appeal among youth Handled the launch of ‘The Crest Edition’ in Bangalore www.manuprasad.com

Head – Social Media Sep 2011 - present What Was Special?Defined organisational objectives, strategyand roadmap in relation to social platforms Evolved monitoring systems and measurement dashboardsConceptualised and launched a fashion blog – stylemynt.com Revamped/created brand presence and identity on Facebook, Twitter, Google+, Pinterest Integrated GetSatisfaction with socialchannels for better customer connect and community building www.manuprasad.com

on the network early adopter of digital and social technologies Started blogging in 2003 Brand, Social Web Blog in 2007 Started tweeting in 2007 Checked-in early 2010 Listed in 2010 in Impact magazine’s Top 10 Tweeters www.manuprasad.com

and in the column space Weekly Startup Profiles Restaurant reviews Weekly Web Wrap www.manuprasad.com

UP NEXT… www.manuprasad.com

Brand StrategySuper vision! Consumer facing brand Involving internal and external stakeholder communities Across traditional, digital and social platforms Emerging technologies – Social Commerce, Location Based, Augmented Reality…….. Bangalore www.manuprasad.com

reach me • manu.prasad@gmail.com • http://www.linkedin.com/in/manuprasad • https://twitter.com/manuscrypts • www.manuprasad.com/blog • www.manuscrypts.com www.manuprasad.com

Manu Prasad M

by Manu Prasad on May 10, 2011

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