online shopping habits-Chapter 5

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online shopping habits-Chapter 5

  1. 1. 38 CHAPTER 5 FINDINGS, RECOMMENDATIONS AND CONCLUSION 5.1 FINDINGS  Online shopping is gaining popularity among students and teachers of St. Thomas College Pala.  The inclination to purchase online is more among students than among teachers.  Age has got significant impact on the perception of people towards online shopping. The propensity to shop online is more among young teachers than senior teachers.  The habit of online purchase is strong among boys than girls.  Level of income is not a major factor in determining the online shopping habits.  Majority of the respondents including non-online shoppers refer to information on internet before conducting big purchases.  Electronic goods, books, computer accessories, airplane and railway tickets are the most purchased items through online.  Delay in the delivery of goods is the major problem faced by most of the respondents.  It was primarily the risk of credit card transaction which prevented the non- shoppers from shopping online.  The general shopping habits of people are still in favour of retail stores.  People think shopping via internet saves time and it is a great advantage to shop at any point of time.  Majority agrees that online shopping is risky.  Risk of credit card transactions, complexity of the procedure, fear of identity theft etc. are the factors which refrain people from online purchases.  Privacy and secure check out, credibility, multiple payment gateways etc. are the necessary features that people think an online site must have.  Flipkart.com, eBay.in, jabong.com, snapdeal.com, yebhi.com etc. are the popular shopping sites in India.
  2. 2. 39 5.2 RECOMMENDATIONS 1. The most important factor that restricts people from doing online shopping is security concerns. So the online retailers should necessary steps to ensure the security of online transactions and give awareness to consumers. 2. Delay in the delivery of goods and services is the main problem felt by most of the online shoppers. Online shopping companies must ensure the dispatch of products as immediate as they get order. For that the efficiency of logistic system is to be enhanced. 3. Online shoppers must ensure the credibility of sites and must have a good understanding of the various terms and conditions of such sites. 4. Consumers should have proper awareness about online consumer protection rights and the different mechanisms of grievance redressal. 5. This study can be used for further research in this field and will be very helpful for prospective online consumers as well as retailors. 5.3 CONCLUSION The results of the study showed that the online buying behaviour of the sample population investigated almost resembled the profile illustrated by the literature survey. The overwhelming factor that influenced consumers to buy online was identified as significant convenience benefits. The study also revealed that online shoppers are relatively young, elite group who strongly valued every convenience provided by online shopping. Safety concerns, privacy concerns, consumer cognition, consumers’ internet knowhow etc. are factors affecting online shopping behaviour.Time saving, twenty four hours accessibility, broad selection, accurate information, less monetary cost of shopping, provision of cash on delivery etc. are factors attracting people to Online shopping. Despite the increasing popularity of online shopping still a considerable section of society keep aloof from it.This is mainly because of security and privacy concerns and the complexity of the procedure.
  3. 3. 40 Many people think that online shopping will eventually supersede traditional shopping .However the Indian online retailing market is underdeveloped in many aspects. With the government adopting new policies like allowing foreign retailors to play in Indian market, online shopping giants like ‘amazon.com’ will find its way to the domestic market leading the industry to further levels of competition and growth. Online shopping is a path breaking innovation and if its possibilities are well utilised it will make man’s day to day life much easier and convenient. BIBLIOGRAPHY
  4. 4. 41 1. Khalifa, M., & Limayem, M. (2003). Drivers of internet shopping. Communications of the ACM, 46(12), 233-239. http://dx.doi.org/10.1145/953460.953505 2. Kim, Y., & Park, C. (2003). Identifying key factors affecting consumer purchase behavior in an online shopping context. International Journal of Retail and Distribution management, 31(1), 16-29. http://dx.doi.org/10.1108/09590550310457818 3. Ying, Y. (2006). Essay on modeling consumer behavior in online shopping environments. Doctoral dissertation, University of Michigan, USA. 4. Demangeot, C., & Broderick, A. J. (2007). Conceptualizing consumer behavior in online shopping environments. International Journal of Retail and Distribution Management, 35(11), 878 – 894. http://dx.doi.org/10.1108/09590550710828218 5. http://www.mastercard.com/us/company/en/insights/pdfs/2008/Asia_Pacific_Online_Sho p.pdf 6. Chen, L. (2009). Online consumer behavior: An empirical study based on theory of planned behavior. Doctoral dissertation, University of Nebraska. 7. Khare, A., Singh, S. & Khare, A. (2010). Innovativeness/novelty-seeking behavior as Determinants of online shopping behavior among Indian youth. Journal of Internet Commerce 9, 3/4, p164-185 8. Barnes, S., & Guo, Y. (2011). Purchase behavior in virtual worlds: an empirical study in second life. Information & Management, 48(7), 303-312. http://dx.doi.org/10.1016/j.im.2011.07.004 9. Knowledge Faber, Emerging opportunities-Emergingcountries,AmitGoel,Vipul Vohra,December 2011. 10. Mady, T. (2011). Does it pay to be first? A cross-national comparison of mature and emerging market consumer attitudes toward pioneer and follower brands. Journal of International Consumer Marketing, 23, 3/4, p276-296 11. Majhi, R., Majhi, B., & Panda, G. (2012). Development and performance evaluation of neural network classifiers for Indian internet shoppers. Expert Systems with Applications, 39(2), 2112-2118. 12. http://yourstory.in/2013/01/google-india-study-about-online-shopping/
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