FINDINGS, RECOMMENDATIONS AND CONCLUSION
Online shopping is gaining popularity among students and teachers of St.
Thomas College Pala.
The inclination to purchase online is more among students than among
Age has got significant impact on the perception of people towards online
shopping. The propensity to shop online is more among young teachers than
The habit of online purchase is strong among boys than girls.
Level of income is not a major factor in determining the online shopping
Majority of the respondents including non-online shoppers refer to
information on internet before conducting big purchases.
Electronic goods, books, computer accessories, airplane and railway tickets
are the most purchased items through online.
Delay in the delivery of goods is the major problem faced by most of the
It was primarily the risk of credit card transaction which prevented the non-
shoppers from shopping online.
The general shopping habits of people are still in favour of retail stores.
People think shopping via internet saves time and it is a great advantage to
shop at any point of time.
Majority agrees that online shopping is risky.
Risk of credit card transactions, complexity of the procedure, fear of identity
theft etc. are the factors which refrain people from online purchases.
Privacy and secure check out, credibility, multiple payment gateways etc.
are the necessary features that people think an online site must have.
Flipkart.com, eBay.in, jabong.com, snapdeal.com, yebhi.com etc. are the
popular shopping sites in India.
1. The most important factor that restricts people from doing online shopping
is security concerns. So the online retailers should necessary steps to ensure
the security of online transactions and give awareness to consumers.
2. Delay in the delivery of goods and services is the main problem felt by most
of the online shoppers. Online shopping companies must ensure the
dispatch of products as immediate as they get order. For that the efficiency
of logistic system is to be enhanced.
3. Online shoppers must ensure the credibility of sites and must have a good
understanding of the various terms and conditions of such sites.
4. Consumers should have proper awareness about online consumer protection
rights and the different mechanisms of grievance redressal.
5. This study can be used for further research in this field and will be very
helpful for prospective online consumers as well as retailors.
The results of the study showed that the online buying behaviour of the sample
population investigated almost resembled the profile illustrated by the literature
survey. The overwhelming factor that influenced consumers to buy online was
identified as significant convenience benefits. The study also revealed that online
shoppers are relatively young, elite group who strongly valued every convenience
provided by online shopping.
Safety concerns, privacy concerns, consumer cognition, consumers’
internet knowhow etc. are factors affecting online shopping behaviour.Time
saving, twenty four hours accessibility, broad selection, accurate information, less
monetary cost of shopping, provision of cash on delivery etc. are factors attracting
people to Online shopping.
Despite the increasing popularity of online shopping still a
considerable section of society keep aloof from it.This is mainly because of
security and privacy concerns and the complexity of the procedure.
Many people think that online shopping will eventually supersede traditional
shopping .However the Indian online retailing market is underdeveloped in many
aspects. With the government adopting new policies like allowing foreign retailors
to play in Indian market, online shopping giants like ‘amazon.com’ will find its
way to the domestic market leading the industry to further levels of competition
and growth. Online shopping is a path breaking innovation and if its possibilities
are well utilised it will make man’s day to day life much easier and convenient.
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