Mapa adn scenarioventa
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Mapa adn scenarioventa

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Conoce como trazra el Mapa ADN de un Escenario de Venta

Conoce como trazra el Mapa ADN de un Escenario de Venta

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Mapa adn scenarioventa Mapa adn scenarioventa Presentation Transcript

  • Conoces el ? mapaADN? de tu Escenario deV enta
  • Antes estas eran las reglas para construir tu Escenario deV enta
  • Ahora las reglas han cambiado
  • Ahora tu Escenario de Venta = ha de serRazón y Emoción +
  • Balance Score Card Ratios / Indexes / Frequencies 24 hour recall / Post-campaigns Infacts / Trackings Awareness / Top of mind G.R.P´s / O.T.S´s ... etc. sin embargo los que usas para pilotar tu Escenario de Venta siguen siendo los ratios = mismos + Customer Behavior Focus Group Mystery Shopping
  • nuevos ratios son necesariostu para construir Escenario de Venta fusionando y Razón Emoción
  • Configurael mapaADN de tu Escenario deV enta
  • STORE = > ------------ Place ------------- <> ------------ Product ----------- < > Promo < icons conociendo las Cadenas que componen el senses 4&5 enjoy cross excite digital campaign in-store senses 2&3 green links differenciate analogic collection storefront senses 1 easy fixture navegate oral offering atmosphere installations layout signage communicate surprise mapaADN de tu Escenario deV enta architecture
  • STORE = > ------------ Place ------------- <> ------------ Product ----------- < > Promo < icons enjoy cross excite digital campaign in-store senses 2&3 green links differenciate analogic collection storefront senses 1 easy fixture navegate oral offering architecture atmosphere installations layout signage communicate surprise icons senses 4&5 enjoy cross excite digital campaign in-store senses 2&3 green differenciate analogic collection storefront senses 1 easy navegate oral offering mapaADN Escenario deV enta por ejemplo el del senses 4&5 de
  • STORE = > ------------ Place ------------- <> ------------ Product ----------- < > Promo < icons enjoy cross excite digital campaign in-store senses 2&3 green links differenciate analogic collection storefront senses 1 easy fixture navegate oral offering architecture atmosphere installations layout signage communicate surprise icons senses 4&5 enjoy cross excite digital campaign in-store senses 2&3 green differenciate analogic collection storefront senses 1 easy navegate oral offering mapaADN Escenario deV enta por ejemplo el del senses 4&5 de
  • STORE = > ------------ Place ------------- <> ------------ Product ----------- < > Promo < icons enjoy cross excite digital campaign in-store senses 2&3 green links differenciate analogic collection storefront senses 1 easy fixture navegate oral offering architecture atmosphere installations layout signage communicate surprise icons senses 4&5 enjoy cross excite digital campaign in-store senses 2&3 green links differenciate analogic collection storefront senses 1 easy fixture navegate oral offering mapaADN Escenario deV enta por ejemplo el del senses 4&5 de
  • STORE = > ------------ Place ------------- <> ------------ Product ----------- < > Promo < icons enjoy cross excite digital campaign in-store senses 2&3 green links differenciate analogic collection storefront senses 1 easy fixture navegate oral offering architecture atmosphere installations layout signage communicate surprise icons senses 4&5 enjoy cross excite digital campaign in-store senses 2&3 green differenciate analogic collection storefront senses 1 easy navegate oral offering mapaADN Escenario deV enta por ejemplo el del senses 4&5 de una tienda de Chinos
  • Behind ...
  • Manuel Hormigó - 1982. started in Cortefiel Group. Managing visual merchanSiding of FASHION stores and windows. - 1990. joined for PRYCA opening at his hometown Zaragoza (Spain). - 1998. was appointed National Manager “ Visual In Store " From the Headquarters in Madrid leads the evolution of Visual Communication In-Store Hypermarkets from Continente & Pryca to Carrefour. - 2001. founded his own Consultant IN-STORE. working along of Europe, USA, Middle East and South America. m_h@comunicacioninstore.com @tuareg_retail His exclusive feature is the Visual Audit Store Process : VISUAL STORE CHECK & Visual Project Management - 2011. was elected President for Retail Design Institute - Spain To learn more ... http://www.retaildesigninstitute.org/member/1301 http://www.slideshare.net/manuel_hormigo http://www.marketingcomunidad.com/author/Hormigo Manuel Hormigó Retail Designer & Founder Ferretería CUESTA
  • Portfolio & Collaboration New York Sao Paulo Ferretería CUESTA
  • http://comunicacion-in-store.blogspot.com/