Online content is like the weather; we complain about it or ignore it, but rarely do anything about it . . . even if poor content is all that stands between us and successful marketing or business. Communities and optimized web sites or social media pages also need plenty of superior content. The good news: improving your content isn't as hard as you think. The better news? We're here to help get you started
You can divide any crowd of internet users into two groups: Self-styled experts or controllers, and active members of knowledge communities But both groups seek the same kind of social media age affiliations: Connections that are voluntary, temporary and tactical To appeal to both groups, your content must support any reader's search for such affiliations
First decide if you prefer to stay ahead of the crowd, or to build tribes or teams Or some combination of the two
Remember, everyone reading your content is asking the same brutal question: “So What?” . . . While listening to their favorite radio station, WIIFM-- “What's In It For Me?” And if they're still waiting for a good answer in seven seconds, they'll move on So follow these four basic rules of content writing to hold and nurture their interest (Plus, remember to show, not tell)
Then make sure you offer plenty of value. Every time you write anything from a headline to a white paper, make sure it has Relevance, proof and value. If it's missing one of these, it's as unstable as a stool with just two legs With plenty of all three, we'll come back for more
After someone reads your superior content, they'll appreciate the obvious effort you put into it And want to work with you—whatever it is you do Treat them with respect and improve their lives, and you'll make them loyal fans
Poor content is like a meal at McDonald's Superior content a feast A feast of real (or at least perceived) value And every reader learns about your beliefs, your “Why” If they share those beliefs they'll support you
Discovering your core message has been proven to be a great investment of time and energy It improves you content--and helps you build your business, too
And discovering your message or brand isn't hard Just two hours is all my clients have needed This unique brainstorming process unites ideas, people, and companies . . . Even viral movements! And it's the foundation for lots of great content.
Stand out so you won't fade out Connect your core message with your ideal audience or market Begin your new career as content master today!
This brainstorming method helps you become a leader, acknowledged expert, or community organizer Even improve your parenting or public speaking skills! The first step is to brainstorm with yourself and create a strong core message and great content Let me help you get started. [email_address]
Facebook Meetup presentation -Content
Great Content for New Media Is About Communities . . . Optimization . . . And Authentic Engagement.
Where Old and New Media Collide Your Audience-- <ul><li>They're picky . . .