Facebook Meetup presentation -Content


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  • Online content is like the weather; we complain about it or ignore it, but rarely do anything about it . . . even if poor content is all that stands between us and successful marketing or business. Communities and optimized web sites or social media pages also need plenty of superior content. The good news: improving your content isn't as hard as you think. The better news? We're here to help get you started
  • You can divide any crowd of internet users into two groups: Self-styled experts or controllers, and active members of knowledge communities But both groups seek the same kind of social media age affiliations: Connections that are voluntary, temporary and tactical To appeal to both groups, your content must support any reader's search for such affiliations
  • First decide if you prefer to stay ahead of the crowd, or to build tribes or teams Or some combination of the two
  • Remember, everyone reading your content is asking the same brutal question: “So What?” . . . While listening to their favorite radio station, WIIFM-- “What's In It For Me?” And if they're still waiting for a good answer in seven seconds, they'll move on So follow these four basic rules of content writing to hold and nurture their interest (Plus, remember to show, not tell)
  • Then make sure you offer plenty of value. Every time you write anything from a headline to a white paper, make sure it has Relevance, proof and value. If it's missing one of these, it's as unstable as a stool with just two legs With plenty of all three, we'll come back for more
  • After someone reads your superior content, they'll appreciate the obvious effort you put into it And want to work with you—whatever it is you do Treat them with respect and improve their lives, and you'll make them loyal fans
  • Poor content is like a meal at McDonald's Superior content a feast A feast of real (or at least perceived) value And every reader learns about your beliefs, your “Why” If they share those beliefs they'll support you
  • Discovering your core message has been proven to be a great investment of time and energy It improves you content--and helps you build your business, too
  • And discovering your message or brand isn't hard Just two hours is all my clients have needed This unique brainstorming process unites ideas, people, and companies . . . Even viral movements! And it's the foundation for lots of great content.
  • Stand out so you won't fade out Connect your core message with your ideal audience or market Begin your new career as content master today!
  • This brainstorming method helps you become a leader, acknowledged expert, or community organizer Even improve your parenting or public speaking skills! The first step is to brainstorm with yourself and create a strong core message and great content Let me help you get started. [email_address]
  • Facebook Meetup presentation -Content

    1. 1. Great Content for New Media Is About Communities . . . Optimization . . . And Authentic Engagement.
    2. 2. Where Old and New Media Collide Your Audience-- <ul><li>They're picky . . .
    3. 3. Here Today, Gone Tomorrow . . .
    4. 4. Task-oriented . . .
    5. 5. And Readers! </li></ul>
    6. 6. They Want Something Different <ul><li>A new expert or leader with a unique perspective
    7. 7. An inclusive, sharing community, or
    8. 8. Whatever . . . </li></ul>
    9. 9. New Media Content Must Be <ul><li>Clear
    10. 10. Concise
    11. 11. Compelling
    12. 12. (and entertaining) </li></ul>
    13. 13. “Give Me Content With Value!” They'll only accept content rich with <ul><li>Relevance,
    14. 14. Proof, and
    15. 15. Takeaway value. </li></ul>It makes them feel engaged and special
    16. 16. Engaging Content . . . <ul><li>Is authentically satisfying
    17. 17. Gives us choices and recognition
    18. 18. Empowers us to grow and gain real insight </li></ul>
    19. 19. Great “New Media” Content <ul><li>Attracts and engages every stakeholder
    20. 20. Generates discussion
    21. 21. Always delivers a powerful core nuclear message </li></ul>
    22. 22. A Great New Message Helps You: <ul><li>Plan more successful tasks and projects
    23. 23. Attract a diverse and loyal “tribe”
    24. 24. Improve your content, product or service </li></ul>
    25. 25. A Proven Four-Step Process <ul><li>Brainstorming with a heart
    26. 26. Helps you build your core nuclear message
    27. 27. A first step to easier, engaging content </li></ul>
    28. 28. You--A Content Master? <ul><li>Identify your brand </li></ul><ul><ul><li>Nuclear message </li></ul></ul><ul><li>Identify your style </li></ul><ul><ul><li>Expert etc. </li></ul></ul><ul><li>Start creating better content today </li></ul>
    29. 29. Create Your Own New “Flag!” Offer the most value and be the leader! <ul><li>Great content is so rich with value, it's like a viral flag that attracts great people </li></ul>