World Café. Social Business Intelligence. #CafeBI (www.twi.er.com/afsug) Facilitated by Andy Hadﬁeld (www.andyhadﬁeld.com), Man9 Grobler (SAP) and Charles de Jager (SAP)
Business Intelligencein the conversation economy…
Ex Entreprenuer Ex Digital Agency Ex Banker Re Entrepreneur h8p://www.twi8er.com/andyhadﬁeld h8p://www.andyhadﬁeld.com
World Café AGENDA Part 1. Understand and explore the new world of “social” where business, data and customers have just become real Fme! • Welcome • KEYNOTE. Introduc9on to Social. Real Time Everything. • Café Discussion Part 2. What you see and how you visualize data aﬀects how you think. If we can re-‐imagine business intelligence and business reporFng, perhaps we can break the cycle of iteraFve innovaFon – and get radical! • KEYNOTE: Percep9ons ahoy! Digital, social and mobile stats for SA. • PRACTICAL HANDOUTS. Visualising data. • Informa9on is Beau9ful. TED Talk. • Café Discussion. • It’s a wrap!
Let’s get serious though :) Order of business #1: Forget the phrase “social media”
Order of business #2: Understand why it’s growing so quickly.
Order of business #3: Look what happened to the dog. Full credit to Gary Vaynerchuk for the great metaphor!
Order of business #2: Look what happened to the dog.
There are also some values and principals we need to understand…
MoLvaLons for a person to communicate with a brand… • Product Involvement (the experience is so novel that is must be shared) • Self Involvement (sharing knowledge is a way to gain a.enOon and show connoisseurship) • Other Involvement (reach out and help, express friendship and caring) • Message Involvement (message is so humorous or informaOve that it must be shared) Brought to you by the Harvard Business Review, 1966
Let’s get crazy for a second… How far might this go?
Facebook users spend 700 billion minutes a month on the plaVorm.
Facebook users share 30 billion pieces of content a month
Facebook had its ﬁrst 500 million unique users in a day, day.
While social media has helped many companies become more customer-‐centric, it is treated primarily as a modestly eﬀecLve markeLng tool. With social business you start to look at the way people are interac9ng in digital experiences and apply the insights derived to a wide variety of diﬀerent business processes. -‐-‐ Ethan McCarty, Digital & Social Strategy @ IBM.
The Real Time World can be a scary place for brands…
#VodacomMovies #MemePower! Dude! Wheres my signal! The Hunt for Red RecepOon Harry Po.er and the Deathly Hallo...Hallo!..Hallo? The Unsocial Network Crouching Tower, Hidden Signal Dial Hard Nick and Norahs Inﬁnite DisconnecOon How Cell C Got Her Groove Back The Phantom Of The Operator
What would you like to know about your customers right now?
What can you tell your customers about your business that will help them, right now?
Real Lme informa9on also causes its own set of problems.
Customer: If data is real Ome, why isn’t service?
World Café Session 1 The world is changing – at pace! This has led to a change in culture – both business and consumer. In order to service the customer of the future, monthly exco mee9ngs and spreadsheet forecasts might not be enough. How do we learn from this new world? How do we measure what’s going on? QUESTION: What BI challenges are you facing in your organisaFon? What BI innovaFons are occurring in your company?
World Café Session 2 So the digital landscape of South Africa isn’t quite what we thought it was... We’ve seen how strong the voice of percep9on can be – and how powerful the art of data visualisa9on is. QUESTION: If you could do things diﬀerently, how would you design your “dream” BI dashboard?
It’s a new world, one where the goal posts change faster than the game! How are you going to play?
• African SAP User Group – h.p://afsug.co.za/ • Your speaker – h.p://www.andyhadﬁeld.com – h.p://www.twi.er.com/andyhadﬁeld • All content from the day in “social story” form – h.p://www.storify.com/ • The videos – h.p://www.ted.com/talks/lang/eng/ david_mccandless_the_beauty_of_data_visualizaOon.html – h.p://www.youtube.com/watch? feature=player_embedded&v=3SuNx0UrnEo#! • Fun visualisaLon tools – h.p://www.twi.erfall.com – h.p://twitrratr.com – h.p://www.whatdoestheinterne.hink.net – h.p://twendz.waggeneredstrom.com – h.p://wefeelﬁne.org