AFSUG Cafe BI - Andy Hadfield
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AFSUG Cafe BI - Andy Hadfield

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Content providing context at Cafe BI held in Cape Town & Johannesburg, South Africa, on 9 & 10 November 2011.

Content providing context at Cafe BI held in Cape Town & Johannesburg, South Africa, on 9 & 10 November 2011.

Presented by Andy Hadfield

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AFSUG Cafe BI - Andy Hadfield AFSUG Cafe BI - Andy Hadfield Presentation Transcript

  • World  Café.  Social  Business  Intelligence.  #CafeBI  (www.twi.er.com/afsug)    Facilitated  by  Andy  Hadfield  (www.andyhadfield.com),  Man9  Grobler  (SAP)  and  Charles  de  Jager  (SAP)        
  • Business Intelligencein the conversation economy…
  • Ex  Entreprenuer  Ex  Digital  Agency  Ex  Banker  Re  Entrepreneur    h8p://www.twi8er.com/andyhadfield  h8p://www.andyhadfield.com      
  • World  Café  AGENDA  Part  1.  Understand  and  explore  the  new  world  of  “social”  where  business,  data  and  customers  have  just  become  real  Fme!  •  Welcome  •  KEYNOTE.  Introduc9on  to  Social.  Real  Time  Everything.  •  Café  Discussion    Part  2.  What  you  see  and  how  you  visualize  data  affects  how  you  think.  If  we  can  re-­‐imagine  business  intelligence  and  business  reporFng,  perhaps  we  can  break  the  cycle  of  iteraFve  innovaFon  –  and  get  radical!  •  KEYNOTE:  Percep9ons  ahoy!  Digital,  social  and  mobile  stats  for  SA.    •  PRACTICAL  HANDOUTS.  Visualising  data.  •  Informa9on  is  Beau9ful.  TED  Talk.    •  Café  Discussion.  •  It’s  a  wrap!  
  • Introduction
  • Strat  backwards  
  • Cue:  rah  rah  video  with  awesome  soundtrack  about  how  crazy  the   world  is  ge?ng.  
  • Relax.    Social  Media  is  actually  really  easy.  
  • Let’s  get  serious  though  :)     Order  of  business  #1:  Forget  the  phrase  “social  media”  
  • Order  of  business  #2:  Understand  why  it’s  growing  so   quickly.  
  • Order  of  business  #3:   Look  what  happened  to  the  dog.  Full  credit  to  Gary  Vaynerchuk  for  the  great  metaphor!  
  • Order  of  business  #2:  Look  what  happened  to  the  dog.  
  • There  are  also  some  values  and  principals  we  need  to  understand…  
  • MoLvaLons  for  a  person  to   communicate  with  a  brand…  •  Product  Involvement  (the  experience  is  so  novel   that  is  must  be  shared)  •  Self  Involvement  (sharing  knowledge  is  a  way  to   gain  a.enOon  and  show  connoisseurship)  •  Other  Involvement  (reach  out  and  help,  express   friendship  and  caring)  •  Message  Involvement  (message  is  so  humorous   or  informaOve  that  it  must  be  shared)   Brought  to  you  by  the  Harvard   Business  Review,  1966  
  • Let’s  get  crazy  for  a  second…     How  far  might  this  go?  
  • The  year  is…  2020  
  • 9  years,  btw…  Is  enough  9me  to  create  another   Facebook  and  a  half!  
  • In  2020…     The  concept  of  friends    has  been  altered  forever.  
  • 50  %  of  your  employees  are  no   longer  at  your  office.    
  • In  2020…    School  Exams…  now  with     Internet  Access!  
  • In  2020…    TradiOonal  adverOsing  is  dead.  Peer  referral  is  how  we  buy  our  products   now.  
  • In  2020…    50  %  of  your  employees  are  no   longer  at  your  office.    
  • In  2020…     Humanity  enters    Intellectual  Rehab  
  • In  2020…    Companies  enter    Moral  Rehab  
  • In  2020…    We  see  the  rise  of  the  serial   entrepreneur.    
  • In  2020…     Long  tail  leaders.  Long  tail  government.    
  • But  why  are  we  here?  
  • Facebook  users  spend  700  billion  minutes  a  month  on  the  plaVorm.  
  • Facebook  users  share  30  billion   pieces  of  content  a  month  
  • Facebook  had  its  first  500  million   unique  users  in  a  day,  day.  
  • While  social  media  has  helped  many  companies  become  more  customer-­‐centric,  it  is  treated  primarily  as  a  modestly  effecLve  markeLng  tool.  With  social  business  you  start  to  look  at  the  way  people  are  interac9ng  in  digital  experiences  and  apply  the  insights  derived  to  a  wide  variety  of  different  business  processes.    -­‐-­‐  Ethan  McCarty,  Digital  &  Social  Strategy  @  IBM.  
  • Real Time Everything
  • @pfeiffer44:  “POTUS  to  address  the  naOon   tonight  at  10.30pm  eastern  Ome”   -­‐  1  May  2011,  9.45pm,     Dan  Pfeiffer,     CommunicaLons  director  at  the  White  House  
  • Twi8er  explodes.  Debate  rages  about  whether  Qaddafi  had  been  killed  or  Bin  Laden  tracked  down.    
  • 22h00    2900  Tweets  per  second.      
  • @keithurbahn:  “So  I’m  told  by  a  reputable  person  they  have  killed   Osama  Bin  Laden.  Hot  damn.”   -­‐  1  May  2011,  10.25pm   Keith  Urbahn   Chief  of  staff  for  Donald  Rumsfeld  
  • The  rumour  turns  out  to  be  true.   -­‐  approximately  10.45pm  
  • @nyLmes:  “NYT  NEWS  ALERT:  Osama  bin  Laden  Is  Dead,  White   House  Says.”  
  • @foxnews:  “#FoxNews’  Chad  Pergram  confirms  #Osama  bin  Laden   is  dead  #usama  #osamabinladen”  
  • @cnnbrk:  “#Osama  bin  Laden  is  dead  #usama  #osamabinladen”  
  • 22h45    3200  Tweets  per  second.      
  • Just  before  Obama  makes  his   address  at  11.30pm…  
  • 23h25    5106  Tweets  per  second.      
  • RECORD!  From  10.45pm  –  2.20am  on  1st  &  2nd  May  2011,  there  was  an  average  of  3000  Tweets  per  second.       The  highest  sustained  rate  of   Tweets.  Ever.    
  • Everything  is  going  “real  9me”.    
  • Why?    Because  the  mobile  has  squashed   9me  and  space.  
  • It’s  changing  journalism...  
  • It’s  changing  public  figures...  
  • Meme.  Noun.     An  idea,  behaviour  or  style  that  spreads  from  person  to  person  in  a   culture.  
  • And  some  Mr  Visagie...  
  • The  Real  Time  World  can  be  a   scary  place  for  brands…  
  • #VodacomMovies  #MemePower!   Dude!  Wheres  my  signal!   The  Hunt  for  Red  RecepOon  Harry  Po.er  and  the  Deathly  Hallo...Hallo!..Hallo?   The  Unsocial  Network   Crouching  Tower,  Hidden  Signal     Dial  Hard   Nick  and  Norahs  Infinite  DisconnecOon   How  Cell  C  Got  Her  Groove  Back   The  Phantom  Of  The  Operator  
  • #VodacomMovies  #MemePower!  
  • But  if  we  think  about  it  strategically,   it  can  offer  immense  power  to   business…  
  • h.p://twi.erfall.com/  
  • h.p://twi.er.com/  
  • Different  methods  of  data   visualisaLon  =  exciOng!  
  • h.p://now.sprint.com/nownetwork/  
  • What  would  you  like  to  know  about   your  customers  right  now?  
  • What  can  you  tell  your  customers  about  your  business  that  will  help   them,  right  now?  
  • Real  Lme  informa9on  also  causes  its  own  set  of  problems.  
  • Customer:  If  data  is  real  Ome,   why  isn’t  service?  
  • World  Café  Session  1  The  world  is  changing  –  at  pace!  This  has  led  to  a  change  in  culture  –  both  business  and  consumer.  In  order  to  service  the  customer  of  the  future,  monthly  exco  mee9ngs  and  spreadsheet  forecasts  might  not  be  enough.  How  do  we  learn  from  this  new  world?  How  do  we  measure  what’s  going  on?    QUESTION:  What  BI  challenges  are  you  facing  in  your  organisaFon?  What  BI  innovaFons  are  occurring  in  your  company?    
  • The digital data pub quiz!
  • Hat  Lp:  Arthur  Goldstuck  for   confirmaOon  of  the  stats     (especially  the  roughly  right  ones!)     www.worldwideworx.com    
  • How  many  people  in  South   Africa?  
  • South  Africa  has  about     50  million  people.  
  • How  many  people  browse  the   Internet  in  South  Africa?  
  • 7.5  million  browse  the  internet  (including  email,  cellphone  browsing   but  excluding  applicaOons  like   MXIT).  
  • How  many  people  access  the  Internet  using  a  mobile  applicaLon   (WAP,  MXIT  etc)?  
  • About  12  million  people  access  the  Internet  using  a  mobile  applica9on!   WOW!  
  • How  many  Facebook  users  do   we  have?  
  • There  are  around    +-­‐  4.5  million  FaceBook  users.  
  • How  many  Twi8er  users  do  we   have?  
  • About    1  million  Twi8er  “users”.  
  • Let’s  talk  mobile!  AcLve  SIM   cards  vs  cellphone  users?  
  • 53  million  ac9ve  SIM  Cards  &  38   million  cellphone  users!  
  • What’s  the  %  split  between  Pre   Paid  and  Contract?  
  • 80%  Pre  Paid.  20%  Contract.  
  • How  many  Please  Call  Me’s  do  you  think  get  sent  every  month?  
  • South  Africans  send  about  1  billion     Please  Call  Me’s  per  month.  
  • 1  billion!    
  • How  many  SmartPhones  will  there  be  in  SA  by  end  2011?  
  • Around  5.5  million!  
  • Top  3  mobile  sites  in  SA?  
  • Which  LSM  has  the  highest  %   web  usage  in  SA?    
  • And  lastly,  just  for  wow  value…  
  • Pub Quiz Par t 2Facebook South Africa
  • So  we  know  there  are  roughly  4.5   million  South  African  FaceBook  users.  What  do  you  think  the  gender   split  is?  
  • 2,209,320  people  §  who  live  in  South  Africa  §  who  are  male  2,304,640  people  §  who  live  in  South  Africa  §  who  are  female  
  • %  of  SA  Facebook  users  over  the   age  of  30?  
  • 2,743,800  people  §  who  live  in  South  Africa  §  age  30  and  older   60%!  
  • Let’s  say  we  were  targe?ng  content   or  products…  Rugby  vs  Cricket?  
  • 252,800  people  §  who  live  in  South  Africa  §  who  like  rugby  172,240  people  §  who  live  in  South  Africa  §  who  like  cricket  
  • Gays  vs  Lesbians?  
  • 28,120  people  §  who  live  in  South  Africa  §  who  are  male  §  who  are  interested  in  men  466,940  people  §  who  live  in  South  Africa  §  who  are  female  §  who  are  interested  in  women  
  • iPhone  users    vs  BlackBerry  users?  
  • 122,200  people  §  who  live  in  South  Africa  §  who  are  in  category  iPhone  1,101,600  people  §  who  live  in  South  Africa  §  who  are  in  category  Blackberry  
  • And  again,  just  for  WOW  value…  
  • Small  Business  Owners?  
  • 78,800  people  §  who  live  in  South  Africa  §  who  are  in  category  Small  Business   Owners  
  • Pester  Power  Poten9al?  
  • 189,040  people  §  who  live  in  South  Africa  §  who  are  in  category  Parents  (child: 0-­‐19yrs)  
  • And  my  personal  favourite…   Deloi8e  vs  Accenture     (as  a  recruitment  agent  of  course!)  
  • 1,640  people  §  who  live  in  South  Africa  §  who  work  at  Deloi8e  960  people  §  who  live  in  South  Africa  §  who  work  at  Accenture  
  • Over  to  SAP  
  • World  Café  Session  2  So  the  digital  landscape  of  South  Africa  isn’t  quite  what  we  thought  it  was...  We’ve  seen  how  strong  the  voice  of  percep9on  can  be  –  and  how  powerful  the  art  of  data  visualisa9on  is.    QUESTION:  If  you  could  do  things  differently,  how  would  you  design  your  “dream”  BI  dashboard?  
  • It’s  a  new  world,  one  where  the   goal  posts  change  faster  than   the  game!      How  are  you  going  to  play?  
  • •  African  SAP  User  Group     –  h.p://afsug.co.za/    •  Your  speaker   –  h.p://www.andyhadfield.com   –  h.p://www.twi.er.com/andyhadfield  •  All  content  from  the  day  in  “social  story”  form   –  h.p://www.storify.com/  •  The  videos   –  h.p://www.ted.com/talks/lang/eng/ david_mccandless_the_beauty_of_data_visualizaOon.html     –  h.p://www.youtube.com/watch? feature=player_embedded&v=3SuNx0UrnEo#!    •  Fun  visualisaLon  tools   –  h.p://www.twi.erfall.com   –  h.p://twitrratr.com   –  h.p://www.whatdoestheinterne.hink.net   –  h.p://twendz.waggeneredstrom.com   –  h.p://wefeelfine.org