View trip social media

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How understanding the itinerary can provide intuitive, valued services for the traveller

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View trip social media

  1. 1. Social Media ViewTrip Mobileconnecting the passenger
  2. 2. Social Media Strategy Let travellers connect to share and source information that will enhance their journey experience. Provide them with easy, intuitive methods of connection to their chosen network(s)  facebook, Linkedin, twitter, email groups, +…. Provide them with the ability to connect with their immediate (temporary) contextual network.  Who’s travelling today, via this airport/carrier to destination
  3. 3. Traveller social network access  Traveller is offered the option to set up their chosen social networks.
  4. 4. Selection  Traveller selects their preferred social network(s).  Model is extensible to include other networks to connect or check-in
  5. 5. Set preferences  User sets preferences for each network based on automatic sharing of summary info or by itinerary.
  6. 6. Login credentials – e.g. facebook  One time log in by the traveller for the app to post to the network.  Each network has their own login requirements.
  7. 7. Posting my itinerary Summary level itinerary information; • new itinerary • changes • departing/arrived/ returned Posted by [brand]
  8. 8. Post a question  Traveller can ask ad-hoc questions and get a response from their friends.
  9. 9. Posting on facebook User generated request for info
  10. 10. Response mechanism  Traveller alert when a response is received from friends.
  11. 11. facebook answers  friend response displayed in the app  keyword identifier offers alternate relevant suggestions  e.g. restaurant, hotel listing, taxi…
  12. 12. Contextual network Let the traveller know more about the community around them Let them choose to connect if they wish to similar travellers  We know;  Who is travelling  Where they are travelling to  Where they are travelling from  Which carrier they are using  Which social networks they share
  13. 13. Itinerary based geo-located communities  User generated info;  “best coffee at the airport”  security queue times  Connect with travelers  User can crowd source information from travelers who are having a similar experience.

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