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Retail Business Intelligence - The usability perspective

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  • 1. The Usability Perspective
  • 2. How good is it if only 5 – 15% of decision makers really get to use your BI system?
    • In toolkit based environments, Business/IT analysts operate the system and 'serve' information.
    • Requirement gathering, development, testing, customization and end presentation is their responsibility.
    • Here we have the classic business-IT disconnect in delivery and usage - communication and interaction issues, delays in getting the right information.
    • As a result, business loses the motivation to optimize BI and to capitalize on its true potential.
  • 3.
    • Applications like ARC, built with the retail context, take everyday decision making scenarios into account. Availability of the right analytical applications increases the self-service quotient.
    • Higher usage brings transformational benefits for retailers.
    • Here's customer-speak. “ARC has helped create a performance-driven culture; since ARC, everyone spends less time gathering/managing/processing data and instead use the time on value adding activities to improve business results; with greater confidence on taking action on the data ARC provides, quality circles have emerged within teams, to capitalize on opportunities we never saw before.”
    When 60-90% can use BI, it becomes more accessible, more effective.
  • 4.
    • Awareness increases as the organisation starts understanding and leveraging the potential of BI.
    • Agility increases as people start making information driven decisions and respond faster to market opportunities.
    • Results improve as a better understanding of the reasons behind decisions help people take more informed, timely calls.
    • Performance improves as the BI capability becomes culture and reflects the decision makers growing analytic maturity.
    • Innovations happen as people spend more time thinking about improving business, finding newer and better ways to conduct business, make decisions that count.
    BI becomes game-changing, when everyone's onto it.
  • 5. However, if you decide to stick to a toolkit-based environment....