Applications like ARC, built with the retail context, take everyday decision making scenarios into account. Availability of the right analytical applications increases the self-service quotient.
Higher usage brings transformational benefits for retailers.
Here's customer-speak. “ARC has helped create a performance-driven culture; since ARC, everyone spends less time gathering/managing/processing data and instead use the time on value adding activities to improve business results; with greater confidence on taking action on the data ARC provides, quality circles have emerged within teams, to capitalize on opportunities we never saw before.”
When 60-90% can use BI, it becomes more accessible, more effective.