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3 ways non-sales data can help predict customer behavior

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Retailer marketers need to look beyond transactional data if they want to understand customers better. Multi-channel retail touch points have opened the floodgates to track ‘pre-transaction’ data like …

Retailer marketers need to look beyond transactional data if they want to understand customers better. Multi-channel retail touch points have opened the floodgates to track ‘pre-transaction’ data like social media product curation and campaign response metrics.

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