Multiple channel traffic resources:-
Organic Traffic from Popular Search Engines:-
Paid traffic from various resources:-
Google Ads – Search, Display Ads ( Placement Ads - Content & Keyword Target,
Banner Ads, Remarketing)
Referral Traffic From Social Network Sites:-
Referral Traffic from Image Search Engines:-
Google Image Search
Flickr & Pinterest Image Search
Branding & Promotions:-
Social Media Promotions (Ex. Facebook Page, Twitter Community, Google +, Linked
Traffic from Mobile Website:-
Both Organic & Paid Traffic
ROI & Traffic from Affiliate Networks:-
Sponsor Banner & Ads
Cost One Time Set Up Fee Commission / Other Fee
7% + 3 % Payment Collection
Charge + shipping cost
Shopping.rediff.com Rs.20,000 + 10.3% Service Tax 1-20% + Banking Charges
Yahoo Shopping Free Rs. 1780 P/M
Junglee.com Free 3% +10.5% Service
Amazon.in Free 3% +10.5% Service
Shopclues.com Free 6%+10.5% Service
Tradus.com Free 7%+10.5%Service
People want to see what they’re getting, having high quality photos of your product
with different angles, in context, make them zoomable.
Ex, From Ebay.in:-
The role of product description is to give buyers enough information, so they
could conclude themselves this is the right product for them.
People want free shipping, COD & EMI no surprise there.
Ex. From Shopping.Indiatimes.com & Best Buy !
Discount seeking behavior is set to continue, so thinking about having a dedicated
discount “sales” section on your site
Effective way to reduce shopping cart abandonment rates is following up by email
14.6% of the top web retailers used e-mail campaigns as a way to retarget
It’s a small thing, but known to boost conversions – especially important for
small, less known stores.
It’s a trust thing - making your email and phone number clearly visible
shows you’re a real business. Apple Doing It, Ex.From Apple Store
People like to be in control and to be in the know.
Flipkart – is doing it is better, the steps are more prominent(Look at Steps):
Is this safe? Can I do returns? When will I get my stuff?
Ex.From Groupon (look at the sidebar)
These people are not the majority, but adding payment options like PayPal or
Amazon Payments to credit card payments, but its help you win over some
customers you would lose otherwise.
When new people arrive on your site, they have to figure out what your site is about
in a matter of seconds.
Yes, they can see that you sell stuff, but how are you “better or different”
Search is crucial to e-commerce. People need to find products, and quick.
Around half of the visitors navigate ecommerce sites using search.
Retail stores don’t have good filters (usually it’s the salesperson).
The role of the filter is to make finding most suitable products easy.
Ex.From Homeshop18.com (Look at Side bar)
Do not ask for information you don’t absolutely need, it’s must be short forms.
Even when they add a product to the shopping cart, it doesn’t mean they’re
going to buy it. You have to keep selling it to them.
The best solution is perpetual shopping cart – displaying the contents of their
cart at all times while they browse.
1.Ex.From Onlineshoes.com (Look at Sidebar – Not a electronic store, but still
useful) & 2. Ex.From Homeshop18.com
People use reviews, a lot, Nearly 60 percent of online shoppers consult
reviews prior to purchasing consumer electronics
We need negative reviews also - they actually help sales if there are only a
few of them.
Don’t force people to register. Instead, offer the option to customers for register
Most important buttons like “Buy Now” “Availability” “Add to Cart” always big, bold
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