presentation at IOETI


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  1. 1. Who we are The Egyptian CommitmentCompany Profile • Fully registered local business• Launched in September 2010 • Over 30 staff• Over 100 employees • Local authority on business direction• Offering live deals in 5 countries & 10 cities • Local budgets• Largest group buying company in MENA • Global business commitment to the• Sold over 350,000 vouchers globally Egyptian country, people and• Saved consumers over 150 million EGP economy• Monthly site traffic over 2 million visitors • Vision to become the on-line portal• Arabic & English mobile application available of choice for all e-commerce needs
  2. 2. Targeting Cities Across the MENA Region
  3. 3. What we do
  4. 4. What we do
  5. 5. What we do
  6. 6. A New Way of Marketing• Google AdWords• Facebook ads• Affiliates & Display Ads• Refer a friend• Social media strategy• Complements your existing strategy• No Set-up Fee• Performance based
  7. 7. Cairo StatisticsCOBONE’S SOLD MENA500,250MONEY SAVED159,990,197 EGP
  8. 8. Demographics (updated July „11) Active Registered Users: Cairo 390,000 Total 1,300,000Language Breakdown Gender Breakdown
  9. 9. Payment Options Onecard empowers users to shop securely onlineSimple steps through your bank orthe nearest retailer to you that is a member of the Fawry Network
  10. 10. The Voucher
  11. 11. Key Points
  12. 12. The Deal Page
  13. 13. Telecom Operator Partnership
  14. 14. Added-Value: Hotel Package Example + +Room Price / Night : USD 100 ( Retail / Bar rates). + Package Components (Spa, Meals) : USD 100 = USD 200 Package Price Offered on at USD 99Cobone Destinations - Market Share In number of Vouchers Cobone Destinations - Market Share in Revenue - NOV 2011
  15. 15. Voucher Reduction Example Service Price: 650 USD pp sharing Reduction: 200 USD pp sharing Voucher price: 9 USD pp Service Price: 300 USD Reduction: 50 USD Voucher price: 5 USD
  16. 16. Hilton RAK Hotel • 600,000 unique users saw the deal • Extensive post campaign report Cobone‟s Sold: 332Revenue AED 298,468
  17. 17. Yas Island Rotana and Ferrari World • Best Things come in 2 : Breakfast, Tickets for Ferrari world, 30 min massage treatment and 2 Beverages at Aquarius Pool bar all for 2 people • 52% Discount Cobone‟s Sold: 149Revenue AED 148,940
  18. 18. Desert Palm ResortCobone‟s Sold: 111Revenue over AED 218,000
  19. 19. Golden Tulip Khatt Springs + Iceland park • Iceland waterpark tickets for up to 2 adults and 2 children • One night stay in double room at Golden Tulip Khatt Spring resort • Breakfast included • Valid all days of the week • Children below 12 years go for free when accompanied by their parents • An Incredible 720 COBONE‟s SOLD Cobone‟s Sold: 720Revenue AED 242,458
  20. 20. Jebel Hafeet Mercure Hotel • Cool Climate for Summer, greenery of The Garden city Al Ain from atop of Jebel Hafeet • The Hili Fun City Park is 25 km from the hotel • Visit the Al Ain Oasis and Al Ain Wildlife Park with a great variety of animals – a great day out for the whole family • The spacious rooms at Mercure Grand Jebel Hafeet Al Ain • Variety of three restaurants offering French, Moroccan, Italian cuisine and Oriental finger food can be tasted at the Orient Café Cobone‟s Sold: 390 • Total 390 Cobone‟s SOLDRevenue AED 115,542
  21. 21. Fragrant Nature Resort Kerala • One hour day cruise through Paravur Lake and Ithikara River • Use of all resort facilities like swimming pool, Jacuzzi, health club, recreation facilities and fishing spot • Visit to elephant shelter • Visit to Varkala beach • One rejuvenating full body massage of 45 minutes per person during the stay of 3 nights at PRANA wellness spa • Breakfast, lunch and dinner included • Sunset cruise and bird watching in Cobone‟s Sold: 78 country boat • Up to 1 Child below 5 can stay free ofRevenue AED 142,000 charge sharing existing bedding
  22. 22. What our merchants are saying “Cobone was a tremendous success on so many levels. It truly exceeded ourexpectations. We are especially happy to report that 95% of the buyers are new!This is indeed fantastic news. It is a brand new audience for us.” ~ Dhow Cruise (Ultimate Charter)
  23. 23. Our Key Partners
  24. 24. Thank you! Twitter: @CoboneCairo & @CoboneDestFacebook: Cobone Cairo & Cobone Destinations Email: