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Proficientz - Strategic Roadmaps vs. Product Roadmaps: Why You Need Both
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Proficientz - Strategic Roadmaps vs. Product Roadmaps: Why You Need Both

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There’s a strong relationship between a strategic roadmap and a product roadmap. Discuss the content appropriate for each and how you can use both to simplify your day-to-day routine.

There’s a strong relationship between a strategic roadmap and a product roadmap. Discuss the content appropriate for each and how you can use both to simplify your day-to-day routine.

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  • 1. @proficientzppm Strategic Roadmaps vs. Product Roadmaps Why You Need Both John Mansour – mansourja@proficientz.com
  • 2. @proficientzppm Purpose of a roadmap? Communicate!
  • 3. @proficientzppm Contents of a typical roadmap? Features, dates!
  • 4. @proficientzppm What should roadmaps communicate? Why?
  • 5. @proficientzppm Do features & dates completely support the communication goals?
  • 6. @proficientzppm Product Roadmaps Product specific  The Plot (target-customer business objectives)  The Story (how they’ll meet the objectives)  Scenarios & Features (how we’ll help them)
  • 7. @proficientzppm Target Customer Organization C-Level Executives Department 4 Department 5Department 3 Activity 3 Department 2 Activity 2 Department 1 Activity 1 Step 1 Step 2 Step 3 Step 4 Story & Proof Points (how) User Scenarios & Features The Plot (what & why) Business Objectives
  • 8. @proficientzppm Strategic Roadmaps Portfolio specific  The Plot (target-customer industry initiatives)  The Story (how they’ll support those initiatives)  Solution Definitions (how we’ll help them)
  • 9. @proficientzppm Target Customer Organization C-Level Executives Department 4 Department 5Department 3 Activity 3 Department 2 Activity 2 Department 1 Activity 1 Story & Proof Points (how) High Value Solutions The Plot (what & why) Industry Initiatives
  • 10. @proficientzppm Connecting the Dots  Strategic & product roadmaps
  • 11. @proficientzppm Strategic Roadmap  Your next destinations  Why it’s beneficial for our target markets  Why it’s beneficial for our organization
  • 12. @proficientzppm Product Roadmaps  Turn by turn directions  How we’ll get there
  • 13. @proficientzppm Market Segment • Medium & Large Retailers Geographies • USA Discourage Show-rooming X Build __ Acquire __ Partner Solution __ Build __ Acquire __ Partner Solution __ Build __ Acquire __ Partner Solution __ Build __ Acquire __ Partner Solution __ Build __ Acquire __ Partner Solution __ Build __ Acquire __ Partner Target Customer Strategic Objectives 1. Grow revenue per sq. ft. 2. Improve brand loyalty 3. Grow online sales My Company’s Strategic Objectives 1. Increase market share in retail by 5% Year 1 Year 2
  • 14. @proficientzppm Target Customer Organization C-Level Executives Department 4 Department 5Department 3 Activity 3 Department 2 Activity 2 Department 1 Activity 1 Step 1 Step 2 Step 3 Step 4
  • 15. @proficientzppm User Scenarios Q1 Q2 Q3 Q4 Role will be able to do something so they can achieve benefit/avoid problem. x Role will be able to do something so they can achieve benefit/avoid problem. x Role will be able to do something so they can achieve benefit/avoid problem. x
  • 16. @proficientzppm 80% of Our Influence…  Has nothing to do with our products!
  • 17. Copyright 2013 Proficientz, Inc. All rights reserved. Create Product Plans & Marketing Programs Define & Prioritize Use Cases Train & Support Sales / Channel Execute Segment Marketing Programs Create Market Segment Positioning Create Backlog / Release Plans Define & Prioritize Organizational Readiness Activities Approve & Communicate Product and Marketing Plans Deliver Sales Tools & Marketing Materials Evaluate Target Markets Quantify Segment Revenue Potential Evaluate Segment Competition Map Core Competencies to Market Segments Determine Segment Trends & Drivers Create & Socialize Market Segment Profiles Create the Market & Portfolio Strategy Prioritize Target Market Segments Define Segment Marketing Priorities Align & Prioritize Operational Initiatives Create Product Portfolio Roadmap Define & Validate Segment Business Requirements Approve & Communicate The Strategic Plan Rollout & Deliver Solutions to Target Markets Complete Knowledge Transfer Training Complete Organizational Readiness Activities Promote Thought Leadership Achieve Corporate Goals & Objectives Develop Products / Services Design Validate Develop Test Release to Marketing / Production Transfer Knowledge With User Stories & Functional Specifications Corporate Goals & Objectives