2. Road map What is Frame by: Saket Benefits of frame by: Sunil and Manish Video explanation by: Mayank Conclusion by: Prateek
3. What is Frame Frame focuses on “what is enclosed” within it It grabs the attention towards salient feature through creating an environment which reduces decision complexity.
4. Benefits of Frame Intended Evaluation theme Discloses specific evidence that supports theme Structure for organizing that evidence Finally it provides the perspective we want other party to adopt, a rationale for the evidence we present and the sequential pattern for presenting evidence
