Report On E-commerceUnder the guidance of: - Submitted by: -Mr.Amandeep Singh Aainafaculty PCTE Jaswinder kaur Ravisha Manpreet kaur
• Electronic commerceCommonly known as e-commerce or ecommerce, consists of the buying and sellingof products or services over electronic systems such as the Internet and other computer networks.The amount of trade conducted electronically has grown extraordinarily with widespread Internetusage. The use of commerce is conducted in this way, spurring and drawing on innovationsin transfer, supply, Internet marketing, online transaction processing, electronic datainterchange(EDI), inventory management systems, and automated data collection systems.Modern electronic commerce typically uses the World Wide Web at least at some point in thetransactions lifecycle, although it can encompass a wider range of technologies such as e-mail aswell. • Early developmentOriginally, electronic commerce was identified as the facilitation of commercial transactionselectronically, using technology such as Electronic Data Interchange (EDI) and Electronic FundsTransfer (EFT). These were both introduced in the late 1970s, allowing businesses to sendcommercial documents like purchase orders or invoices electronically. The growth andacceptance of credit cards, automated teller machines (ATM) and telephone banking in the 1980swere also forms of electronic commerce. Another form of e-commerce was the airlinereservation system typified by Sabre in the USA and Travicom in the UK.From the 1990s onwards, electronic commerce would additionally include enterprise resourceplanning systems (ERP), data mining and data warehousing.
In 1990, Tim Berners-Lee invented the World Wide Web web browser and transformed anacademic telecommunication network into a worldwide everyman everyday communicationsystem called internet/www. Commercial enterprise on the Internet was strictly prohibited until1991. Although the Internet became popular worldwide around 1994 when the first internetonline shopping started, it took about five years to introduce security protocolsand DSL allowing continual connection to the Internet. By the end of 2000, many European andAmerican business companies offered their services through the World Wide Web. Since thenpeople began to associate a word "ecommerce" with the ability of purchasing various goodsthrough the Internet using secure protocols and electronic payment services. • Beginning & Future of Ecommerce:Ecommerce basically began (although debated) in 1994 when Jeff Bezos started Amazon.comout of his own garage. Well known ecommerce stores include sites like eBay, Dell, Wal-Martand many more. Since 1994, businesses of all shapes and sizes have began launching orexpanding their Online presence. At any given time, there are approximately 8 millionconsumers worldwide that actively shop and buy through Web based stores or retailers (nearlyone tenth of our world population). Online studies have claimed that online retail revenues willsurpass the quarter-trillion-dollar mark by 2011. • Benefits of E commerce• Expand Geographical ReachThe most apparent benefit of Ecommerce is the ability to acquire customers across the countryand around the world.• Expand Customer BaseBy providing your customers another purchase channel, your business can attract and retaincustomers that may have never purchased from you.• Increase VisibilityConsumers are increasingly searching for information on the Internet prior to making a purchase.Make your business available to them.
• Provide Customers Valuable Information Easy to find contact information, store hours, product information, and answers to common questions all add to creating a positive customer experience.• Never CloseYour customers can purchase products from you at 3:00 AM when you are asleep.• Build Customer Loyalty Technology can provide the means to create an effective, automated customer retention program.• Reduce Marketing and Advertising Costs Internet marketing can be highly targeted to your specific customer; it is more effective and provides a higher return on investment than traditional media advertising.4.8 Collect More Customer DataEcommerce, by the very nature of the transactions, automatically collects valuable customer dataand relates purchases to that customer. The Five Different Types of E-Commerce1.Business to Consumer (B2C)• B2C stands for Business to Consumer as the name suggests, it is the model taking businesses andconsumers interaction. Online business sells to individuals. The basic concept of this model is to sell theproduct online to the consumers.• B2c is the indirect trade between the company and consumers. It provides direct selling throughonline. For example: if you want to sell goods and services to customer so that anybody can purchase anyproducts directly from supplier’s website.Directly interact with the customers is the main difference with other business model. As B2B it managesdirectly relationship with consumers, B2C supply chains normally deal with business that are related tothe customer. 2. Business to Business (B2B)B2B stands for Business to Business. It consists of largest form of Ecommerce. This modeldefines that Buyer and seller are two different entities. It is similar to manufacturer issuing goodsto the retailer or wholesaler. Dell deals computers and other associated accessories online but itis does not make up all those products. So, in govern to deal those products, first step is topurchases them from unlike businesses i.e. the producers of those products
“It is one of the cost effective way to sell out product through out the world”Benefits: * Encourage your businesses online * Products import and export * Determine buyers and suppliers * Position trade guide.Consumer to Consumer (C2C) 3.Consumer to Consumer (C2C)C2C stands for Consumer to Consumer. It helps the online dealing of goods or services amongpeople. Though there is no major parties needed but the parties will not fulfill the transactionswithout the program which is supplied by the online market dealer such as eBayexamples of Consumer-to-Consumer applications are service and employment websites such asMonster.com, Seek.com.au and CareerOne.com.au. These websites provide a valuable service toconsumers looking for jobs. 4.Peer to Peer (P2P)It is a discipline that deal itself which assists people to instantly shares related computer files andcomputer sources without having to interact with central web server. If you are going toimplement this model, both sides demand to install the expected software so that they could ableto convey on the mutual platform. This kind of e-commerce has very low revenue propagation asfrom the starting it has been tended to the release of use due to which it sometimes caughtinvolved in cyber laws.5.m-CommerceMobile Commerce, also known as M-Commerce or mCommerce, is the ability to conductcommerce using a mobile device, such as a mobile phone, a Personal digital assistantPDA, asmartphone, or other emerging mobile equipment such as dashtop mobile devices. MobileCommerce has been defined as follows:"Mobile Commerce is any transaction, involving thetransfer of ownership or rights to use goods and services, which is initiated and/or completed byusing mobile access to computer-mediated networks with the help of an electronic device • Business applications
Some common applications related to electronic commerce are the following: • Email • Enterprise content management • Instant messaging • Newsgroups • Online shopping and order tracking • Online banking • Online office suites • Domestic and international payment systems • Shopping cart software • Teleconferencing • Electronic tickets • Group Buying • Government regulationsIn the United States, some electronic commerce activities are regulated by the Federal TradeCommission (FTC). These activities include the use of commercial e-mails, online advertisingand consumer privacy. The CAN-SPAM Act of 2003 establishes national standards for directmarketing over e-mail. The Federal Trade Commission Act regulates all forms of advertising,including online advertising, and states that advertising must be truthful and non-
of E Commerce. For example, United Kingdom has the biggest e-commerce market in the worldwhen measured by the amount spent per capita, even higher than USA. The internet economy inUK is likely to grow by 10% between 2010 to 2015. This has led to changing dynamics for theadvertising industryAmongst emerging economies, Chinas E Commerce presence continues to expand. With 384million internet users, China’s online shopping sales rose to $36.6 billion in 2009 and one of thereasons behind the huge growth has been the improved trust level for shoppers. The Chineseretailers have been able to help consumers feel more comfortable shopping online. • Impact on markets and retailersEconomists have theorized that e-commerce ought to lead to intensified price competition, as itincreases consumers ability to gather information about products and prices. Research by foureconomists at the University of Chicago has found that the growth of online shopping has alsoaffected industry structure in two areas that have seen significant growth in e-commerce, bookshops and travel agencies. Generally, larger firms have grown at the expense ofsmaller ones, as they are able to use economies of scale and offer lower prices. The loneexception to this pattern has been the very smallest category of bookseller, shops with betweenone and four employees, which appear to have withstood the trend. References
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