4 P's followed at Big Bazaar
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4 P's followed at Big Bazaar

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4 P's followed at Big Bazaar 4 P's followed at Big Bazaar Presentation Transcript

  • 11/09/11
  • What's Retailing?
    • The term “Retailing” refers to any activity that involves a sale to an individual customer.
    • Retailing is the interface between the producer and individual consumer buying it for personal consumption.
    11/09/11
  • History – Big Bazaar
    • Big Bazaar was launched in September, 2001 with the opening of its first four stores in Calcutta, Indore, Bangalore and Hyderabad .
    • Big Bazaar is designed as Indian market with clusters offering a wide range of merchandise including fashion and apparels, food products, general merchandise, furniture, electronics, books, fast food and leisure and entertainment sections.
    • Big Bazaar is part of Future Group , which also owns the Central Hypermarket , and is owned through a wholly owned subsidiary of Pantaloons Retail India.
    11/09/11
  • Existing Retailing format in India 11/09/11
  • About Big Bazaar 11/09/11
  • Customer Segmentation
    • Big Bazaar targets middle and upper middle class customers.
    • The large and growing young working population is a preferred customer segment.
    • Big Bazaar specifically targets working women and home makers who are the primary decision makers.
    11/09/11
  • Marketing Mix 11/09/11
  • 1. Product 11/09/11
  • Product (Cont.) 11/09/11
  • 2. Place 11/09/11 Number of outlets – 250 Located mainly at Tier I and Tier II cities Area – 10,000 Sq. Ft – 12,000 Sq. Ft High street area of city. Approachable destination.
  • 3. Price
    • Value pricing
    • Promotional pricing
      • Low interest financing
      • Psychological discounting
      • Special event pricing
    • Differentiated pricing
      • Time pricing
    • Bundling
    11/09/11
  • Psychological pricing 11/09/11
  • Value pricing 11/09/11
  • Special event pricing Bundling 11/09/11
  • 4. Promotion 11/09/11
  • 11/09/11
  • 11/09/11
  • 11/09/11
  • Positioning “ Is se sasta aur achha kahin nahi” 11/09/11
  • Marketing Strategy
    • Taking on the biggies like Shoppers Stop, Lifestyle and TATA’s Westside.
    • “ Keep West-aSide. Make a smart choice!”
    • “ Shoppers! Stop. Make a smart choice!
    • “ Change your Lifestyle. Make a smart choice!”
    11/09/11
  • Snaps @ Big Bazaar 11/09/11
  • Snaps @ Big Bazaar 11/09/11
  • 11/09/11
  • Special Thanks: Kartick BR (Big Bazaar, Hebbal) Prateek Prajosh (for giving us his camera) Stella Bhanja Aniket Jha Rehan Mohd. 11/09/11