Is your brand
        Digitally

Cha enged?
Digital is in their DNA
For Few…
And a new found
 love for some ;)
Infact
You just
need to…
Enable a conversation.
(Don’t pass Information)
Make mistakes.

     Apologize.
       Lesson learned.
After
all…
“Consumers don’t
buy stuff. They buy
what that stuff does
to them.”
                 -Graham Brown
                   Mobi...
But the problem is…

Most brands doesn’t
want to be the FIRST
to experiment!
DELL was in HELL 3 yrs back.



     Today, they made

$3       In Twitter !
                        Click the DELL logo f...
Wasn’t so sexy 3 years back


      Today, they launch a car in




Click the Ford logo for case study
Be future ready. Today.
Just START.



     Rest will follow.
“Well, we will wait and analyze the market
dynamics. Employ a full fledged research to
find consumer understanding about o...
Ciao.
I blog at




These awesome images are from
Is Your Brand Digitally Challenged?
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Is Your Brand Digitally Challenged?

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Digital. New Media. Mobile marketing. Social media marketing. These are no more buzz words. These have to be the brand's way of life, not just a 'strategy'. The best Digital strategy is actually NOT to have one! Brands DON'T need a digital strategy.

All that is needed is a brand strategy channelized to the new age consumers which INVOLVES them in something meaningful.

YUP, they are smart, so don't just turn out to be a joker in front of them.

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Is Your Brand Digitally Challenged?

  1. 1. Is your brand Digitally Cha enged?
  2. 2. Digital is in their DNA
  3. 3. For Few…
  4. 4. And a new found love for some ;)
  5. 5. Infact
  6. 6. You just need to…
  7. 7. Enable a conversation. (Don’t pass Information)
  8. 8. Make mistakes. Apologize. Lesson learned.
  9. 9. After all…
  10. 10. “Consumers don’t buy stuff. They buy what that stuff does to them.” -Graham Brown Mobile Youth.
  11. 11. But the problem is… Most brands doesn’t want to be the FIRST to experiment!
  12. 12. DELL was in HELL 3 yrs back. Today, they made $3 In Twitter ! Click the DELL logo for case study
  13. 13. Wasn’t so sexy 3 years back Today, they launch a car in Click the Ford logo for case study
  14. 14. Be future ready. Today.
  15. 15. Just START. Rest will follow.
  16. 16. “Well, we will wait and analyze the market dynamics. Employ a full fledged research to find consumer understanding about our product in digital media, their media behavior, their perception on new media and we will formulate a digital strategy. We will pre-test a digital campaign and then we will start TWEETING!” Do you have the same OR a similar strategy? Then...
  17. 17. Ciao.
  18. 18. I blog at These awesome images are from
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