Digital. New Media. Mobile marketing. Social media marketing. These are no more buzz words. These have to be the brand's way of life, not just a 'strategy'. The best Digital strategy is actually NOT to have one! Brands DON'T need a digital strategy.
All that is needed is a brand strategy channelized to the new age consumers which INVOLVES them in something meaningful.
YUP, they are smart, so don't just turn out to be a joker in front of them.