Experience everything without
experiencing anything.
Yeah, you read it right.

Praising the photographer for this beautiful shot?
Well you need to praise the graphic artist. The real flower is imported on
to a virtual environment. Created with Bryce 6.0!
Welcome to Augmented reality!

This presentation is a
mashup with similar
presentations, visuals and
videos along with my thoughts.
Credits in the end of the slide.

Augmented
reality.

This is what it does
Creates a layer between the real view and the user preview.
Image source: Patrickcollings presentation (Hyperlink in the end of presentation)

So What?!!
Well
Nothing..

Everything
Everything will become
Transparent
nt!
Transparent

We all become
Terminators

And
Transformers

HUH
?
!

NO KIDDING!

SEE it to
believe it

AR in
mobile
Marketing

Just point your mobile on the
press ad of BMW, it displays
The video, technical
specifications, virtual tour
and user ratings.
Already happened in New Zealand. Case study in the end.

Just point your mobile to a hotel. You will be getting the video, reviews, rent
of a hotel along with Google Adwords ;)

SEE it to
believe it

SEE it to
believe it

AR in
gaming

• Now we can bind the virtual world and
real world
• Think if people play a treasure hunt
game via mobile, all the clues are
embedded via AR
• They just need to point their phone to
the objects, it tracks them via GPS and
show them relevant content like route
map to proceed to next level

SEE it to
believe it

AR
in social
engagement

AR data sponsored by the local retailer near the street!

Point your mobile in the crowd and it will tell you
about their social identity like FB, Linkedin, twitter
profiles and matches them to your profile with their
tag cloud!... What more just start a conversation!
Image source: Tompurves presentation (Hyperlink in the end of presentation)

What more you want about him?
Without even a single word of conversation!

• Yea, this is the future
• Just point your mobile or an AR
device to some one, and get the
user rating about them, their
sexual behavior, their blog entries,
photos from their Flickr account
and more..
• Without talking a word to them
you can either say a HI or BYE ;)

AR in
learning

• When students visit a museum they
can talk with a dinosaur and can play
with him
• Or they can learn Big bang theory just
by pointing their book to the computer
• Teachers just need to tell the students
to point their book to the AR device
fixed in their desks and the lessons will
be ARcasted!

Role of a teacher. Just clarify the doubts of students!
It will be harder than teaching ;)

Rocket science wont be hard
enough for students anymore

AR in
maps

When integrated with Maps
AR, creates magic!
A virtual tour of a city for
tourists enabled with Google
street view, when they point
their mobile at the city map!

Getting lost in a foreign city will be more fun in the future! ;)

AR for
consumers

An outdoor signage of a Rock concert
will show you video previews, interactive
profile of the band!

EMPOWERMENT!

SEE it to
believe it

AR for Brands

Brands can do nothing other than
Staying relevant with the changing times!

When a user
points her mobile in
Tesco, based on
her personal profile
and preferences
she created, her
mobile will tell her
suggestions by
identifying the RFID
tags in the
apparels!

Imagine this for all the
Product categories!
Along with user reviews,
Spoof videos, overall
Ratings, competitor’s ads
etc!!!
Whoofff….

Brands need to
realize that the
era of STATIC
brand messages
are over!
ELSE…
Consumers look
at your brand as
a cat even if it
enjoys a lion’s
share in the
market!

Are the
consumers
ready?
You doubt
it?

Hi, I am
Manoj Kandasamy!
I’m a mobile solutions
professional..
I’m from Bangalore, India.
NOBODY
CARES!

Hi II’’m
@manojksamy
Now I have people following my tweets from
different parts of the world!

• We are already reached the digital
namesphere
• No one cares whether I am warm, polite
or caring BUT they cares about my tag
cloud!
• They don’t praise you for your PhD. But
they respect you for your blog entries,
Slideshare presentations and those
white papers you published!

Imagine a mom talk to her
kid in kids language?!!

Feeling weird?

you might think
everything is over.
But you wont realize
That..
This will be the
beginning.

“Must see” presentations
on Augmented reality
• www.slideshare.net/RefreshEvents/tom-purves-
designing-for-an-augmented-reality-world
• www.slideshare.net/pjcollings/augmented-reality-
patrick-collings

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www.paperwork.wordpress.com
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@manojksamy
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manojksamy