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Cloud ppt

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Cloud computing in …

Cloud computing in
Business Environment

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  • Cloud computing is a model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.cloud computing customers do not own the physical infrastructure.Cloud computing users avoid capital expenditure (CapEx) on hardware, software, and services when they pay a provider only for what they use.Low shared infrastructure and costs, low management overhead, and immediate access to a broad range of applications
  • ScalabilityInfrastructure capacity allows for traffic spikes and minimizes delays.ResiliencyCloud providers have mirrored solutions to minimize downtime in the event of a disaster. This type of resiliency can give businesses the sustainability they need during unanticipated events.Homogeneity: No matter which cloud provider and architecture an organization uses, an open cloud will make it easy for them to work with other groups, even if those other groups choose different providers and architectures.On-demand self-service. A consumer can unilaterally provision computing capabilities, such as server time and network storage, as needed automatically without requiring human interaction with each service’s provider. Broad network access. Capabilities are available over the network and accessed through standard mechanisms that promote use by heterogeneous thin or thick client platforms (e.g., mobile phones, laptops, and PDAs).Resource pooling. Multi-tenant model.. There is a sense of location independence in that the customer generally has no control or knowledge over the exact location of the provided resources but may be able to specify location at a higher level of abstraction (e.g., country, state, or datacenter). Examples of resources include storage, processing, memory, network bandwidth, and virtual machines.Rapid elasticity. Capabilities can be rapidly and elastically provisioned, in some cases automatically, to quickly scale out and rapidly released to quickly scale in. To the consumer, the capabilities available for provisioning often appear to be unlimited and can be purchased in any quantity at any time.Measured Service. Cloud systems automatically control and optimize resource use by leveraging a metering capability at some level of abstraction appropriate to the type of service (e.g., storage, processing, bandwidth, and active user accounts).
  • IaaSdelivers computer infrastructure, typically a platform virtualization environment, as a service. Rather than purchasing servers, software, data center space or network equipment, clients instead buy those resources as a fully outsourced service. PaaSdeliver a computing platform where the developers can develop their own applications.SaaSis a model of software deployment where the software applications are provided to the customers as a service.
  • http://www.opencrowd.com/assets/images/views/views_cloud-tax-lrg.png
  • Transcript

    • 1. Cloud Computing in Business Environment MANOJ JHAWAR PRASHANT PORWAL MBA 1ST YR Modified from Mark Baker
    • 2. What is Cloud Computing? • Cloud Computing is a general term used to describe a new class of network based computing that takes place over the Internet, – basically a step on from Utility Computing – a collection/group of integrated and networked hardware, software and Internet infrastructure (called a platform). – Using the Internet for communication and transport provides hardware, software and networking services to clients • These platforms hide the complexity and details of the underlying infrastructure from users and applications by providing very simple graphical interface or API (Applications Programming Interface). 2
    • 3. Cloud Architecture 3
    • 4. What is Cloud Computing • Shared pool of configurable computing resources • On-demand network access • Provisioned by the Service Provider 4Adopted from: Effectively and Securely Using the Cloud Computing Paradigm by peter Mell, Tim Grance
    • 5. Cloud Computing Characteristics 5 Common Characteristics: Low Cost Software Virtualization Service Orientation Advanced Security Homogeneity Massive Scale Resilient Computing Geographic Distribution Essential Characteristics: Resource Pooling Broad Network Access Rapid Elasticity Measured Service On Demand Self-Service Adopted from: Effectively and Securely Using the Cloud Computing Paradigm by peter Mell, Tim Grance
    • 6. Cloud Service Models 6 Software as a Service (SaaS) Platform as a Service (PaaS) Infrastructure as a Service (IaaS) Google App Engine SalesForce CRM LotusLive Adopted from: Effectively and Securely Using the Cloud Computing Paradigm by peter Mell, Tim Grance
    • 7. Use Cases vs. Service Levels Examples SaaS PaaS IaaS Public Cloud Services Google Apps, Zoho, MS Office Web, Facebook Google App Engine, Facebook Platform, Gigaspaces Amazon Web Services (AWS), Sun, vCloud Express Outsourced Cloud Services Saleforce.com Force.com, 3Tera, Gigaspaces Terremark, Savvis, Rackspace, AWS, ATT Cloud Enhanced Enterprise Services IBM Cloud Analytics Microsoft Azure AWS Virtual Private Cloud Private Cloud Services Internal applications billed by usage Appistry, Gigaspaces IBM, HP, VMware vCloud Shared Cloud Services Commerce Hubs Cross –Enterprise BPM Tools for Cloud IBM MultiCloud Services Workflow applications RightScale Eucalyptus/AWS
    • 8. SaaS Maturity Model Level 2: Configurable per customer 8Source: Frederick Chong and Gianpaolo Carraro, “Architectures Strategies for Catching the Long Tail” Level 3: configurable & Multi-Tenant-Efficient Level 1: Ad-Hoc/Custom – One Instance per customer Level 4: Scalable, Configurable & Multi-Tenant-Efficient
    • 9. Different Cloud Computing Layers 9 Application Service (SaaS) Application Platform Server Platform Storage Platform Amazon S3, Dell, Apple, ... 3Tera, EC2, SliceHost, GoGrid, RightScale, Linode Google App Engine, Mosso, Force.com, Engine Yard, Facebook, Heroku, AWS MS Live/ExchangeLabs, IBM, Google Apps; Salesforce.com Quicken Online, Zoho, Cisco
    • 10. Services Application Development Platform Storage Hosting Cloud Computing Service Layers 10 Description Services – Complete business services such as PayPal, OpenID, OAuth, Google Maps, Alexa Services Application Focused Infrastructure Focused Application – Cloud based software that eliminates the need for local installation such as Google Apps, Microsoft Online Storage – Data storage or cloud based NAS such as CTERA, iDisk, CloudNAS Development – Software development platforms used to build custom cloud based applications (PAAS & SAAS) such as SalesForce Platform – Cloud based platforms, typically provided using virtualization, such as Amazon ECC, Sun Grid Hosting – Physical data centers such as those run by IBM, HP, NaviSite, etc.
    • 11. Basic Cloud Characteristics • The “no-need-to-know” in terms of the underlying details of infrastructure, applications interface with the infrastructure via the APIs. • The “flexibility and elasticity” allows these systems to scale up and down at will – utilising the resources of all kinds • CPU, storage, server capacity, load balancing, and databases • The “pay as much as used and needed” type of utility computing and the “always on!, anywhere and any place” type of network-based computing. 11
    • 12. Software as a Service (SaaS) • SaaS is a model of software deployment where an application is hosted as a service provided to customers across the Internet. • Saas alleviates the burden of software maintenance/support – but users relinquish control over software versions and requirements. • Terms that are used in this sphere include – Platform as a Service (PaaS) and – Infrastructure as a Service (IaaS) 12
    • 13. Virtualization • Virtual workspaces: – An abstraction of an execution environment that can be made dynamically available to authorized clients by using well-defined protocols, – Resource quota (e.g. CPU, memory share), – Software configuration (e.g. O/S, provided services). • Implement on Virtual Machines (VMs): – Abstraction of a physical host machine, – Hypervisor intercepts and emulates instructions from VMs, and allows management of VMs, – VMWare, Xen, etc. • Provide infrastructure API: – Plug-ins to hardware/support structures Hardware OS App App App Hypervisor OS OS Virtualized Stack
    • 14. Virtual Machines • VM technology allows multiple virtual machines to run on a single physical machine. 14 Hardware Virtual Machine Monitor (VMM) / Hypervisor Guest OS (Linux) Guest OS (NetBSD) Guest OS (Windows) VM VM VM AppApp AppAppApp Xen VMWare UML Denali etc. Performance: Para-virtualization (e.g. Xen) is very close to raw physical performance!
    • 15. Cloud-Sourcing • Why is it becoming a Big Deal: – Using high-scale/low-cost providers, – Any time/place access via web browser, – Rapid scalability; incremental cost and load sharing, – Can forget need to focus on local IT. • Concerns: – Performance, reliability, and SLAs, – Control of data, and service parameters, – Application features and choices, – Interaction between Cloud providers, – No standard API – mix of SOAP and REST! – Privacy, security, compliance, trust… 15
    • 16. Some Commercial Cloud Offerings 16
    • 17. Cloud Taxonomy 17
    • 18. Cloud Storage • Several large Web companies are now exploiting the fact that they have data storage capacity that can be hired out to others. – allows data stored remotely to be temporarily cached on desktop computers, mobile phones or other Internet- linked devices. • Amazon’s Elastic Compute Cloud (EC2) and Simple Storage Solution (S3) are well known examples – Mechanical Turk 18
    • 19. Opportunities and Challenges • The use of the cloud provides a number of opportunities: – It enables services to be used without any understanding of their infrastructure. – Cloud computing works using economies of scale: • It potentially lowers the outlay expense for start up companies, as they would no longer need to buy their own software or servers. • Cost would be by on-demand pricing. • Vendors and Service providers claim costs by establishing an ongoing revenue stream. – Data and services are stored remotely but accessible from “anywhere”. 19
    • 20. Advantages of Cloud Computing • Lower computer costs: – You do not need a high-powered and high-priced computer to run cloud computing's web-based applications. – Since applications run in the cloud, not on the desktop PC, your desktop PC does not need the processing power or hard disk space demanded by traditional desktop software. – When you are using web-based applications, your PC can be less expensive, with a smaller hard disk, less memory, more efficient processor... – In fact, your PC in this scenario does not even need a CD or DVD drive, as no software programs have to be loaded and no document files need to be saved. 20
    • 21. Advantages of Cloud Computing • Instant software updates: – Another advantage to cloud computing is that you are no longer faced with choosing between obsolete software and high upgrade costs. – When the application is web-based, updates happen automatically • available the next time you log into the cloud. – When you access a web-based application, you get the latest version • without needing to pay for or download an upgrade. • Improved document format compatibility. – You do not have to worry about the documents you create on your machine being compatible with other users' applications or Oses • Unlimited storage capacity: – Cloud computing offers virtually limitless storage • Increased data reliability: – Unlike desktop computing, in which if a hard disk crashes and destroy all your valuable data, a computer crashing in the cloud should not affect the storage of your data. • Universal document access 21
    • 22. Disadvantages of Cloud Computing – Cloud computing is impossible if you cannot connect to the Internet. – Since you use the Internet to connect to both your applications and documents, if you do not have an Internet connection you cannot access anything, even your own documents. – A dead Internet connection means no work and in areas where Internet connections are few or inherently unreliable, this could be a deal-breaker. 22
    • 23. Disadvantages of Cloud Computing • Can be slow: – Even with a fast connection, web-based applications can sometimes be slower than accessing a similar software program on your desktop PC. • Requires a constant Internet connection • HPC Systems • Not clear that you can run compute-intensive HPC applications that use MPI/OpenMP • General Concerns • Each cloud systems uses different protocols and different APIs 23
    • 24. The Future • Many of the activities loosely grouped together under cloud computing have already been happening and centralised computing activity is not a new phenomena • Grid Computing was the last research-led centralised approach • However there are concerns that the mainstream adoption of cloud computing could cause many problems for users • Many new open source systems appearing that you can install and run on your local cluster – should be able to run a variety of applications on these systems 24

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