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Search engine optimization is a methodology of strategies, techniques and tactics used to increase the visitors to a website by obtaining a high-ranking placement in the search results page of a ...

Search engine optimization is a methodology of strategies, techniques and tactics used to increase the visitors to a website by obtaining a high-ranking placement in the search results page of a search engine -- including Google, Bing, Yahoo and other search engines. SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by the search engine.



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    SEO SMO SMM Project SEO SMO SMM Project Presentation Transcript

    • “Search engines are the primary interface between people using the Web and websites. We visit a search engine site [like Google, Yahoo, or Msn] and type keywords or phrases to find relevant websites. Search engine uses their technology to find websites that best match the keywords you are looking for.” What is Search Engine? 2 www.manohar-prasad.blogspot.com
    • Why Search Engine’s are so important? • Search Engines are very important for generating traffic to your site. • More than 90% of Internet users use search engines to find products, services, and information that they are looking for. • When a search engine reviews your website, it looks for different types of clues to establish a ranking. 3 www.manohar-prasad.blogspot.com
    • 4
    • What is search engine optimization? SEO stands for Search Engine Optimization! SEO is the process of improving the volume or quality of traffic on web sites from search engines via search results. SEO aims to improve rankings for relevant keyword in search results. One description of SEO is a structured method of web site development. Another, more common view is that SEO is a long term strategy of online marketing. Why SEO is so important? • 70% Of all users prefer “organic” results as opposed to Pay Per Click ads • 90% Of all users do not go past the first three pages of organic results • Higher return on investment than any comparable form of marketing Benefits of Medical SEO? • Highest volume of unique site visits (different IP addresses) • 24hour/365day/year Internet promotions • High international profile for a comparatively low outlay • When properly designed and optimized, website should stay long term in the rankings • High standards validation, works in all browsers 5 www.manohar-prasad.blogspot.com
    • Types of SEO The SEO process can be divided into two stages. 1. On-site/On Page Search Engine Optimization 2. Off-Site/Off Page Search Engine Optimization Both types of SEO are compulsary for your website. 6 www.manohar-prasad.blogspot.com
    • On-site Search Engine Optimization The first stage is Onsite Search Engine Optimization. On-Page optimization is an important part of SEO. If on page optimization of a website is done carefully, then you will have good chance of getting a high search engine ranking. On-site optimization has anything to do with your actual website. When people talk about on-site optimization, they are referring to a few things. 1. It needs to be coded correctly and pass w3c validation. 2. a proper title description on your pages. 3. Meta tags and descriptions for each page. 4. proper image tags. 5. good content. 6. the proper key words. 7. fresh content being a blog, news updates, photo updates, forums etc. Keep in mind that content is king when it comes to on-site optimization.7 www.manohar-prasad.blogspot.com
    • On-site optimization includes the following major components • Title • Meta Tags • Heading Tags • Keywords • Content • Image Optimization • Image Title Tag • Anchor Text • SiteMaps • Coding Standards • SEO Header and Footer 8 www.manohar-prasad.blogspot.com
    • Title Tags Title tag plays an important role in SEO. Title tag not only provides the overall description of a web page but also it is the sentence, which appears on the search results. Title tag is the one that is linked to your website in the search engine results. We optimize title tag for home page and every sub page to get the maximum benefit Syntax: <title>Important Keyword of the Page – Secondary Keywords | Brand</title> Meta Tags 1. Keyword Keywords still play an important role in the SEO. We carefully select main keyword for every page in the website and optimize the pages for those keywords. Syntax: <meta name=”keywords” content=”keywords1, keyword2, keyword3…”> 2. Description Description Meta tag is the sentence, which appears below the title in the search engine results and gives an overall description of the page. We optimize each page's description tag, which are more relevant to the page. Syntax: <meta name=”description” content=”place description here.” > 9 www.manohar-prasad.blogspot.com
    • Heading tags Another important on-page optimization factor is Heading Tag. Search engine considers it mostly when indexing a Web page. Header tag is important for visitors also, since heading tag tells both search engine and visitors what the content is all about. Heading tags are represented as <h1> to <h6>. <h1> is considered the most important tag by search engine and <h6>, the smallest, and the least important. Syntax: <h1>Most Important Keyword</h1> <h2>2nd Important Keyword</h2> keyword placement Search engine keyword placement allows a website to rank higher with search engines (SE) and draws traffic to the site. Placement, density, and ranking are all very important issues when it comes to keywords and keyword phrases. The amount of times that words are repeated can make a difference as to how a SE views the content. Quality content with strategically placed words and phrases can make a site rank higher with search engines. 10 www.manohar-prasad.blogspot.com
    • Content Content is the king. Content must have to unique. It must content the keywords which we have to target for SEO. No Stuffing of keywords Image Optimization Optimizing images is becoming more and more important in for websites. The ALT attribute is an important step that is often overlooked. This can be a lost opportunity for better rankings. Alt Tag – Optimize your images using descriptive keyword rich ALT text. Don’t stuff the ALT attribute. Make it short and to the point. The keyword rich ALT text for your images could be the tiebreaker over who gets the top spot, so always use it. Image Title Tag – Image title (the element name speaks for itself) should provide additional information and follow the rules of the regular title: it should be related, short, memorable, and summarizing (a title “offers advisory information about the element for which it is set“). 11 www.manohar-prasad.blogspot.com
    • Site Maps- Site Map is 2 Types 1. HTML site Map 2. XML Sitemap We use XML site map for SEO which is useful for Spiders. W3C Markup Validition The W3C Markup Validation Service by the World Wide Web Consortium (W3C) allows Internet users to check HTML documents for conformance to HTML or XHTML standards. It also provides a quick method for web page authors to check their posted pages for mark-up errors. 12 www.manohar-prasad.blogspot.com
    • Off-site optimization includes the following major components 1. Directory Submission 2. Social Bookmarking 3. Article Submission 4. Forum and Blog Posting 5. Blog Creation 6. Comment Posting 7. Press Releases 8. Social Networking 9. RSS Feeds 10. Vedio Submission 11. Social Networking 12. Classified ads 13 www.manohar-prasad.blogspot.com
    • Why We submit in directories? •To get your website indexed •One way links •The targeting of keywords and phrases •Traffic (not such an advantage with most directories) •Most directories are free to submit to 14 www.manohar-prasad.blogspot.com
    • • In today's world there are infinite websites and to make your website popular is a difficult task, this task of making your website popular is helped by Directory submissions. • Directory submission is one of the best methods to get popularity for your website. • Keyword placements and effective marketing efforts to make your site gain popularity and traffic. • Through directory submissions your website services are exposed to wider range. 15 www.manohar-prasad.blogspot.com
    • • Directory services use SEO techniques to improve your page rank over time. • Site traffic is directly proportional to the site rank. • Site popularity does not depend upon directory submission alone; it also depends on appropriate link building. 16 www.manohar-prasad.blogspot.com
    • Directory submission - Process • Selection of Web Directory – 1. The first step is to select website directories which accept submission. 2. There are three kind of directories Free, Reciprocal and Paid directories. 3. Quality of Internet directory is also important factor as submission to low quality or spam directory can have negative affect on site submitted. 4. The best selection is niche specific directories. 17 www.manohar-prasad.blogspot.com
    • Search for Website URL - • Directory editors hate multiple submissions and will likely remove your site if it is already in their listings. Selection of Proper Category – • Browsing to an appropriate category e.g Computer and Internet > Internet > Web Promotion > SEO Services. • Web site submission to proper category has more chance of approvals. • The best way is to see other site listed in category selected by you. If they are similar to your website it means you have reached at right category. 18 www.manohar-prasad.blogspot.com
    • Creation of Valid Email Account – • Valid Email is required so that directory editor can notify you of any issues with your submission. Filling of Directory Submit Form – • Next step is filling of form after selecting category. 19 www.manohar-prasad.blogspot.com
    • • Checking of title, and description of other website listed there to access what is editor view regarding title and description length. Checking of Directory Listing Approval – 1. Last but not least to check the approval of website submitted. 2. Checking back in a few weeks to see if the site has been added to the directory. 3. This is necessary as in many cases directory editor do not inform about the accepting of website submission. 20 www.manohar-prasad.blogspot.com
    • Advantages: • It save time and energy you spend in filling add form, search for directories and there categories. • It provides one way inbound links to your website from theme based category. • It drives relevant traffic to your site which converts into sale. • It helps in fast indexing of your site in search engines. • It helps in improving you search engine ranking. 21 www.manohar-prasad.blogspot.com
    • Thanks! 22 Find me on: Linkedin: http://www.linkedin.com/pub/manohar-prasad- 4900-connections/23/575/b84/ Twitter: https://twitter.com/manoharprasad01 Facebook: https://www.facebook.com/manoharprasad01 Slideshare: http://www.slideshare.net/manoharprasad/