Opportunities for marketing

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Opportunities for marketing

  1. 1. Marketing Careers In Corporate Manohar Prasad1/10/2013
  2. 2. What is Marketing ?The management process through which goods andservices move from concept to the customer. It includes the coordination of four elements called the 4 Ps of marketing: •Identification, selection and development of a product •Determination of its price •Selection of a distribution channel to reach the customers place •Development and implementation of a promotional strategy. 1/10/2013 Marketing Careers 2
  3. 3. Product → SolutionPromotion → InformationPrice → ValuePlace (Distribution) → Access1/10/2013 Marketing Careers 3
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