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Cadbury dairy milk

Cadbury dairy milk






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    Cadbury dairy milk Cadbury dairy milk Presentation Transcript

    • Kuch mitha ho jaye Presented By –Manohar Prasad11/21/2011 Manohar Prasad 1
    • Dairy Milk Cadbury began its operation in 1948 by importing chocolates and then re-packing it before distributing it in the Indian market. GEORGE CADBURY was the founder of the Organization. Cadbury is a leading global confectionery company with an outstanding portfolio of chocolate brands. Cadbury manufactures three kind of confectionery: chocolate, gum and candy. It operates in over 60 countries. Every day millions of people around the world enjoy the brand. 11/21/2011 Manohar Prasad 2
    • Cadbury’s Function: Cadbury is a large and complex organization With over 45,000 employees working across their business in over 60 countries. The global confectionery market is the world’s four largest packaged food markets. It represents 9% of that market, and has a value at retail of US$141 billion. Globally, confectionery is growing at around 5% p.a., faster than many other packaged food markets. Cadbury enjoys a value market share of over 70% in the world! 11/21/2011 Manohar Prasad 3
    • Objectives of the survey To find out the famous products of cadbury among the consumers. To find out the consumer behaviour towards cadbury. To find out the range which is mostly preferred by the customers. To find out the features which are given much preference or which are the most favourable one. To find out the consumers feedback i.e. improvement required or suggestion given by the consumers. 11/21/2011 Manohar Prasad 4
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    • Vision Growth: Its growth priority is represented by the mantra – Fewer, Faster, Bigger, Better. Efficiency: They maintain a relentless focus on cost and efficiency by reducing central functions and costs, consolidating their businesses and reconfiguring their manufacturing and distribution. Capability: Their capability priority ensures they continue to invest in the right organization and skills to win. 11/21/2011 Manohar Prasad 6
    • Mission“To provide customers with a tempting and exquisite taste” as enticing treats means a mouth watering treat which is simply irresistible.“Cadbury means quality” this is the promise of Cadbury. Its reputation is to built upon quality. Its commitment to continuous improvement will ensure that promise. 11/21/2011 Manohar Prasad 7
    • ValuesCadbury’s core purpose is to create brand, people love. Performance: It is passionate about winning in a tough but fair way. It is ambitious, hardworking and make the most of their abilities to take risks and act with speed. Quality: Quality and safety is at the heart of all of its activity– products, people, partnerships and performance. Responsibility: It is accountable for its social, economic and environmental impact. It aims to make business, partners and its communities better for the future. 11/21/2011 Manohar Prasad 8
    • SWOT analysisSTRENGTHS Cadbury is the largest global confectionery supplier, with 9.9% of global market share. High financial strength (Sales turnover 1997, £7971.4 million and 9.4%)WEAKNESSES The company depends on the confectiaonary market, whereas other competitors e.g. Nestle have a more diverse product portfolio. Cadbury has traditionally been strong in Europe. New in the US, possible lack of understanding of the new emerging markets compared to competitors. 11/21/2011 Manohar Prasad 9
    • Cont….OPPORTUNITIES Significant opportunities exist to expand into the emerging markets of China, Russia, India, where populations are growing & demand for confectionery products is increasing.THREATS Underestimate foreign regulations incur unexpected costs. Threat of entry due to competition growing through acquisition. Fail to offer a competitively attractive products to foreign customers. 11/21/2011 Manohar Prasad 10
    • Research & development Cadbury not only deals with innovation new products and improved recipes, but also innovative packaging formats and world-class brand communication.R & D of Cadbury plays a role in knowing: Customer insights.Trends. Foresights. 11/21/2011 Manohar Prasad 11
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    • Share of cadbury11/21/2011 Manohar Prasad 13
    • Cadbury’s Market Share & PLC Market Share India Sri Lanka Australia Brazil USA UK Russia11/21/2011 Manohar Prasad 14
    • ConclusionIn order to reach the peak of achievement, the company would have to stress on the global growth of the product.It can be a risk to enter in a new market, but with careful study of the target market segments and its economic position, it can be an attainment.Cadbury should also look into other countries like the Asia Pacific in order to market its products popular globally. 11/21/2011 Manohar Prasad 15
    • References: www.cadbury.com www.cadbury.co.uk Wikipedia www.businessteacher.org.uk 11/21/2011 Manohar Prasad 16
    • 11/21/2011 Manohar Prasad 17