1. C R E A T I V I T Y & I N N O V A T I O N R U B R I C f o r P B L
(for grades 3-5)
P R O C E S S
Creativity &
Innovation
Opportunity at
Phases of a Project
Below Standard Approaching Standard At Standard
Above
Standard

Launching the
Project
Define the
Creative
Challenge
• I may just “foll o w direc ti o n s” witho ut
unde rsta nd ing why some thing needs to be
crea ted
• I still need to learn how to think abou t
what people might need or like when they
use or see what is crea te d
• I know that some thin g need s to be crea te d
but cann ot give detai le d reaso ns why
• I have a basic idea of what people might
need or like when they use or see what is
crea ted
• I under stan d the reas on s why some thin g
need s to be create d
• I under stan d the needs and intere st s of the
people who will use or see what is create d
Building
Knowledge,
Understanding,
and Skills
Identify Sources
of Information
• I use only the usual source s of informa tio n
(websi te , book , article )
• I find one or two sourc es of informa tio n
that are unusu a l
• I find unusu al ways to get informat io n
Developing and
Revising Ideas and
Products
Generate and
Select Ideas
• I think of ideas for the produ ct that are not
new or origin a l
• I pick an idea witho ut decid ing whic h one
is best
• I still need to learn how to improv e on the
idea
• I still need to learn how to use feedb a c k
from others to impro ve wri tte n produ ct s
• I think of some new ideas for the prod uc t
• I quick ly decide whic h idea is best
• I might think abou t how to impro v e on the
idea, but might not
• I use some feedb a c k to make smal l
chan g es in wri tte n produ ct s
• I think of many new ideas for the produ ct
• I care ful ly decide which idea is best
• I ask new questio n s and think about how to
impro ve on the idea
• I use feedb a c k from other s to impro v e
writ te n produc t s
Presenting
Products and
Answers to Driving
Question
Present Work to
Users/Target
Audience
• I prese nt ideas and produ ct s in just the
regula r ways (show Powe rP oint slides ,
read notes, have no audie nc e involv eme nt )
• I try to add some intere stin g touch e s to
visua l aids but they may not add much, or
they may be distra c tin g
• I try to involv e the audie n c e active ly in the
prese nta tio n but it is very quick or does not
work wel l
• I create visua l aids that are inter est ing to
see and hear
• I involve the audie nc e activ ely in the
prese nta tio n (ask them questio ns , have
them do an activi ty )
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2. P R O D U C T
Below Standard Approaching Standard At Standard
Above
Standard

Originality • My produc t looks like things that have
been seen befor e; it is not new or unique
• My produc t has some new ideas, but it still
looks mostly like things that have been
seen befor e
• My produc t is new, uniqu e , surpri sin g;
shows a perso n al touch
Value • My produc t is not usefu l or valua ble by the
people who use or see it
• My produc t would not work in the real
world
• My produc t is somew ha t useful but it may
not exac t ly meet the need s of people who
use or see it
• My produc t might work in the real world ,
but might have problems
• My produc t is seen as usefu l and valua ble
by the people who use or see it
• My produc t would work in the real world
(not too hard, expe nsiv e , time-c on suming
to create )
Style • My produc t looks like other things like
this; it is made in a tradit ion a l style
• My produc t has seve ral piece s that do not
fit togeth e r; it is a mish-ma sh
• My produc t has some intere st ing touch es
• My produc t has some piece s that may be
too much or do not fit togeth e r wel l
• My produc t is wel l -m a de , impres siv e ,
desig ne d with style
• My produc t ’s piece s all go wel l toget h e r
Creativity & Innovation Rubric / Grades 3-5 / Page 2
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