For all those business owners, as well as marketers who are new to SEO, this guide is for you.we r providing the best seo services and the best seo courses around the Ghaziabd. Feel free to share this around. Visit Here :-http://www.dmpaathshala.com/ Fallow us on :-https://www.facebook.com/google.adwords.certification

1. SEARCH ENGINE OPTIMIZATION
By :-Digital Marketing paathshala
Web-www.dmpaathshala.com
Follow us on :
Facebook/Dmpaatshala

2. INDEX
• What is SEO
• What is SEM
• Organic v/s Paid
• Market Share
• Strategic Goals for SEO
• How Does Search Engine Work
• SEO in 2014
• SEO Process
• Type of Phases
• Finding Keywords
• Keyword Research Tool
• What is Page Url
• Page Meta Description
• What is Page Headers Tags
• Page Content
• Meta Keywords
• Best Places to Put Keywords
• Understanding Long Tail
• Spiderable Link structures
• Use Breadcrumb Navigation
• Website Design
• Domain Name
• Uploding Sitemap File
• Robots Meta Tag
• Anchor Text
• The Psychology of linking
• SEO Tactics Method
• White Hat SEO
• Black Hat or Spamdexing
• Gray Hat SEO

3. What is SEO?
The Process of affecting the visibility
of a website or web page in a search
engine’s “natural” or un-paid
(“organic”) search results.
The activity of optimizing web Pages
or whole sites in order to make them
more search engine friendly, thus
getting higher positions in search
result.

4. What is SEM
Search Engine Marketing
Search marketing(Pay
Per Click)
Search engine Display Network
Search engine
optimization
(Free/Organic)

5. SEO is….
To improve the volume and quality of traffic to
a website from search engine.
A subset of search engine marketing.
The art of ranking in the search engine.
Marketing by understanding how search
algorithms work and what human visitors
might search.

6. Organic v/s Paid
6www.dmpaathshala.com

7. Market Share

8. Strategic Goals for SEO
Visibility(Branding)
High ROIWebsite Traffic

9. How Does Search Engine Work
SEO
Crawling
Indexing
Processing
Calculating
Relevancy
Retrieving
Result

10. SEO in 2014
A-Quality Content
B-Keywords and
Phrases
C-Backlinks
D-Social
Engagement

11. SEO Process
Maintanance
Webaite
Analysis &
Technical
Audit
On page
Optimization
Off Page
Optimization
Link
Popularity
Or Link
Building
Social
Channels
Submission

12. Type of Phases
 Website Analysis & Technical
Audit
 On Page Optimization
 Off Page Optimization
 Link Popularity Or Link Building
 Social Channels Submission
 Maintanance

13. Website Analysis & Technical Audit
• Number of inbound link http://www.majesticseo.com
• Number of Pages Cached on Google,Yahoo,BING
• Current Ranking on Goolge,Yahoo and MSN
• Load Speed Tools.pingdom.com
• Browser Compatibility
• Sitemap http://seositecheckup.com
• Meta tags
• Dead Links
• Keyword Density
• HTML Errors http://validator.w3.org

14. On Page
Optimization
On page
Optimization
Keyword
Analysis
Competitor
Analysis
Site Analysis
Meta tag
Optimization
URL
Optimization
Internal
Linking
Structure
Content
Optimization
Image
Optimization
•Competition Keywords
(www.alexa.com;semrush.
com)
•Site Map and Linking
•Anchor Text (Hyperlinks in
content)
•Google Site Map and
Robots.txt Creation
Website
Design
Optimizati
on

15. Off Page Optimization
Off Page Optimization
Directory Research & Submission
Sitemap
Link Exchang Canpaign
HTML Sitemap Submission
XML Sitemap Submission
One Way Linking
Reciprocal Linking
Three Way Linking

16. Link Popularity Or Link Building
• Directory Submission www.dmoz.org,http://dir.yahoo.com
• Creation of Blogs and submitting in relevant Blog websites
• Creation of Articles and Submitting in relevant article websites
www.ezinearticles.com
• Press Releases in relevant press releases website.
• Question/Answer websites Like Yahoo,Ask,Quora etc.
• Bookmarking sites – Digg,Reddit
• Classifieds – Justdial,Sulekha,Indiamart
• Guest Posting
• Foram Posting

17. Social Channels submission
Social Channels submission refers
to the Process of Gaining website
traffic or attention through social
media sites

18. Maintenance
• Review and maintenance of ranking will involve the following
• Review of optimized content
• Review of meta tags and URL Structuring
• List of Broken Link
• Monitoring of copetitor’s rankings
• Google site map and robot.txt files evaluation
• Link Renaming Link Popularity
• Review of website ranking better than the client’s
• Review of Technical Recommendations made
• Number of Pages indexed in google, Bing,Yahoo
• HTML Validation

19. Finding Keywords
• Words People would search for to find your Product or
services.
• Problems your Prospective customers may be trying to solve
with your Product or services.
• Keyword tags on competitors websites.
• Visible Page copy on comprtitors websites.
• Related search suggestion on top search engine.
• By using an online tool like: Google Keyword Tool.
• By analyzing your website carfully and finding out proper
keywords.
• Pay attention to stemming for your keywords.

20. Keyword Research Tool
• Google Adwords Editor
• Wordtracker
• Wordstream
• SEMrush
• Keyword Discovery
• Spyfu
• Keyword spy

21. What is Page Url

22. Page Meta Description

23. What is Page Headers Tags

24. Page Content

25. Meta Keywords

26. Meta Tags

27. Best Place to Put Keywords

28. Understanding Long Tail

29. Cross Link relevant content

30. Spiderable link structures

31. Use Breadcrumb navigation

32. Website Design

33. Domain Name

34. Uploding Sitemap File

35. Robots Meta Tag

36. Anchor Text

37. The Psychology of linking

38. SEO Tactics Method

39. White Hat SEO

40. Black Hat or Spamdexing