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Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
Smaf Design Proposal
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Smaf Design Proposal

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  • 1. SmafDesign Proposal
  • 2. Proposal byMannu Amrit, Ranju K Ravindran, Anvay Meshram & Minal JainUnder the guidance ofAsst Prof. Keyur Sorathia, Department of DesignInstituteIndian Institute of Technology, Guwahati
  • 3. ThemeGaming & Entertainment
  • 4. Existing Trends / Approaches
  • 5. Existing Trends / Approaches
  • 6. Keypoint• Stress-buster/ Relaxation• Improve creativity• To feel challenged• Competition spirit
  • 7. Concept Overview
  • 8. Let’s not waste food.Let’s Smaf !
  • 9. Concept Overview
  • 10. App ConceptA Gaming App with the idea to throw / smash, i.e, Smaf food on amoving target (people) while dodging food being thrown at you.The idea is to generate awareness about food wastage.Smaf enables the user to relive the thrill in throwing food digitally.
  • 11. Target User Profile
  • 12. Everyone. Yes, literally.Kids, Teens, Adults,…You.
  • 13. User Study
  • 14. Two out of threepeople if given a chance,would love to indulge in afood fight
  • 15. Four out of Fiveusers showed interest inarcade & action gameslike angry birds, templerun etc…
  • 16. Almost everyone showedinterest in throwingtomatoes, eggs, waterballoons on their peers.
  • 17. Persona / Scenario Building
  • 18. Persona
  • 19. Scenario
  • 20. Game Mockup
  • 21. Please note that the following screensare not the final wireframes, but atentative idea of how the app willwork.
  • 22. Technical Feasibility
  • 23. Controls• Tilt Gesture to dodge food being thrown (smaffed) at you.• Touch – To aim and throw (smaf ) food at moving target / user.Offline AppOnce downloaded, Smaf can be played anywhere, anytime.MultiplayerThe possibility of extending the game to multi players exists – connectionvia bluetooth / wifi / NFC.
  • 24. Business Model
  • 25. Can be publicized through restaurants and othereating joints.Can be released in two versions – free and paid,with additional add ons and cuisines in the paidversion of the app.A multiplayer version can be introduced in whichother players can target you instead of thecomputer
  • 26. Conclusion
  • 27. Addictive. Engrossing. Arcade Gaming.For a humble cause.A Radical Innovation.
  • 28. The End

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