Social Media are for internalcommunication, tooFacilitating intuitive and easy knowledge sharing, social software for inte...
SOCIAL MEDIA ARE FOR INTERNAL COMMUNICATION, TOO   Social tools can be used in many different ways for internal communicat...
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Sociale Media are for internal communication, toon line_lkt_eng

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Facilitating intuitive and easy knowledge sharing, social software for internal
communication has become a compelling alternative to the traditional
intranet. For instance, blogs can help break down hierarchical and professional
barriers in large organizations, and the use of video can introduce
entirely new standards for internal communication.

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Transcript of "Sociale Media are for internal communication, toon line_lkt_eng"

  1. 1. Social Media are for internalcommunication, tooFacilitating intuitive and easy knowledge sharing, social software for inter-nal communication has become a compelling alternative to the traditionalintranet. For instance, blogs can help break down hierarchical and profes-sional barriers in large organizations, and the use of video can introduceentirely new standards for internal communication.
  2. 2. SOCIAL MEDIA ARE FOR INTERNAL COMMUNICATION, TOO Social tools can be used in many different ways for internal communication in corporations. Here is an overview of the most essential tools: FAGLIGE BLOGS HÅNDTERING AF EKSTERNE NYHEDER Weblogs – or blogs – provide ample opportunity for INTERNT knowledge sharing across the organization, for in- Social networks such as Yammer can also be used to stance about work in progress. Additionally, profes- share news internally in the organization immediate- sional blogs allow employees to share comments and ly before a press release is published to external me- chip in with suggested solutions to different issues. dia. This makes it easy to see which employees have read the news. MEDARBEJDERBLOGS Personal employee blogs about non-professional UNDERVISNING experiences and interests can help forge stronger You can also use social software or social media relations between employees. If management is ac- for training and knowledge sharing. Webinars have tive on internal blogs too, you can build relations and grown in popularity because they allow employees facilitate understanding of decisions across mana- to participate regardless of their geographical loca- gement layers in the organization. tion. The webinar and feedback from the audience can be recorded and stored on video to allow other employees to access the information later. INTERNE SOCIALE NETVÆRK Many large organizations have their own social net- works. This may be a restricted Facebook group or a TILFREDSHEDSANALYSER network on Yammer. A network such as Yammer is Satisfaction analyses are an effective tool for provi- very useful as a tool for developing ideas and sharing ding an overview of whether the internal communi- articles, practical information and polls. We use Yam- cation works or not. Many types of social software mer frequently in Mannov for knowledge sharing and for internal communication management allow users making requests for ideas and expertise. to set up surveys that can be used to evaluate the communication in the company. Other services offering similar features include Podio and Facebook where you can set up closed groups. For further information on how to use social media in your internal communication, please ARBEJD MED VIDEOLØSNINGER contact Partner Rikke Sternberg from Mannov It’s a good idea to present case studies, news and on rst@mannov.dk or (+45) 27 15 70 29. other corporate information on video because video is an extremely strong media when applied correctly. You can also use videos for product demos, presen- ting new employees and publishing press releases. Movies don’t necessarily have to be expensive and difficult to produce, though. In some cases this can be done successfully using a mobile phone. 2

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