About Varidda is passionate about people, trends and progressive brands. For her, understanding what drives consumers has always been a fascination.
In her current role, she originates new ideas that drive innovation for McCann Worldgroup by intertwining technology with creativity and fostering cutting-edge strategic innovation through all multidisciplinary communication.
Prior to joining McCann, she has been honing her expertise in consumer understanding and communication at Mindshare, McCann Erickson, Millward Brown and BBDO.
In her own time, she loves to travel to newfound destinations. You’ll also find her at cafés all over the city in search of new ideas and inspirations.