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Trends: What goes around comes around - 2/3

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Second of three parts for a workshop on social media and branding done in Istanbul in June 2011. This part covers current trends fuelled in part or totally by social media. Other parts provide a …

Second of three parts for a workshop on social media and branding done in Istanbul in June 2011. This part covers current trends fuelled in part or totally by social media. Other parts provide a background on social media, why it is so important for business and how to get started with social media in your business.

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    • 1. If we all did the things we arecapable of doing we wouldliterally astound ourselves.
      Thomas Alva Edison
    • 2. What Goes Around Comes Around (2/3)
      Engaging with your customers in the digital world
    • 3. Topics
      WHAT & WHYWhat is social media, why is it important?http://www.slideshare.net/mannepanne/what-goes-around-comes-around-13
      TRENDSHow is social media changing consumer behaviour?http://www.slideshare.net/mannepanne/what-goes-around-comes-around-23
      GETTING INVOLVEDGrowing with social media, practical advicehttp://www.slideshare.net/mannepanne/what-goes-around-comes-around-33
    • 4. What are people doing?
      Hardly existed a couple of years ago...
      * 74 other sectors
      TRENDS
      Source: Nielsen NetView, June 2010
    • 5. People share (a lot)
      Other
      34%
      (bookmarking, blogs, etc)
      Facebook
      38%
      • OHMIGOD! Facebook alone twice the size of email!
      • 6. 10% of ALL internet traffic
      • 7. 31% of site referral traffic (search is roughly twice that)
      Email
      17%
      Twitter
      17%
      TRENDS
      Source: ShareThis, June 2011
    • 8. People share (a lot)
      What do people share...
      ...and why?
      Links to “stuff”:
      News articles
      Blog posts
      Reviews
      Infographics...!
      Photos of all sorts
      Videos
      Where they are (location)
      Who they are with...
      Deals and vouchers
      Groupon
      LivingSocial
      Facebook Deals
      • People like content that makes them feel happy, that makes them laugh
      • 9. People like to be awe inspired, and get new insights
      • 10. People like to be surprised
      • 11. People like emotional stories
      • 12. People like to brag...
      TRENDS
    • 13. Strong emotions trigger content sharing!
      TRENDS
    • 14. TRENDS
    • 15. People curate and filter
      People curate and filter
      Getting information off the Internet is like taking a drink from a fire hydrant.
      Mitch Kapor, founder of Lotus
      TRENDS
    • 16. People curate and filter
      People curate and filter
      • Curation: collecting the best and most authoritative content on a given topic
      • 17. Filtering: removing irrelevant “noise” in information, usually automatically, until only relevant content remains
      Become a curator
      Enable curation
      Mitch Kapor, founder of Lotus
      TRENDS
    • 18. People play games
      • $1 billion and growing
      • 19. Both sexes, all ages
      • 20. Gaming is a social activity, shared with friends
      ?
      TRENDS
    • 24. People consume together
      Collaborative Consumption describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping reinvented through network technologies on a scale and in ways never possible before.
      www.collaborativeconsumption.com
      TRENDS
      Illustration: What’s Mine Is Yours, book by Rachel Botsman and Roo Rogers
    • 25. Collaborative Consumption describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping reinvented through network technologies on a scale and in ways never possible before.
      www.collaborativeconsumption.com
      TRENDS
    • 26. TRENDS
    • 27. TRENDS
    • 28. People consume together
      20th century
      21st century
      Credit
      +
      Advertising
      +
      Individual ownership
      =
      Hyper consumption
      Reputation
      +
      Community
      +
      Shared access
      =
      Collaborativeconsumption
      TRENDS
      Source: What’s Mine Is Yours, book by Rachel Botsman and Roo Rogers
    • 29. People shout, and they’re loud
      Days of old: one to many broadcasting of information. Corporations / traditional media owned the printing press.
      TRENDS
    • 30. People shout, and they’re loud
      Today: Anyone and everyone (and their dog) is a publisher!
      TRENDS
    • 31. People shout loud
      TRENDS
    • 32. People shout loud
      TRENDS
    • 33. People shout loud: learnings
      • Take social media seriously, it has business impact
      • 34. You are what your customers say you are
      • 35. Treat everyone with respect, the wings of a butterfly can start a perfect storm
      • 36. Listen!
      TRENDS
    • 37. TRENDS
    • 38. Thank you!
      Twitter: @manne
      http://www.hultberg.org
      Part two of three, see the other parts on why social media is important and how best to get started in my Slideshare feed:
      Part 1, Part 2, Part 3

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