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Trends: What goes around comes around - 2/3
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Trends: What goes around comes around - 2/3

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Second of three parts for a workshop on social media and branding done in Istanbul in June 2011. This part covers current trends fuelled in part or totally by social media. Other parts provide a......

Second of three parts for a workshop on social media and branding done in Istanbul in June 2011. This part covers current trends fuelled in part or totally by social media. Other parts provide a background on social media, why it is so important for business and how to get started with social media in your business.

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  • 1. If we all did the things we arecapable of doing we wouldliterally astound ourselves.
    Thomas Alva Edison
  • 2. What Goes Around Comes Around (2/3)
    Engaging with your customers in the digital world
  • 3. Topics
    WHAT & WHYWhat is social media, why is it important?http://www.slideshare.net/mannepanne/what-goes-around-comes-around-13
    TRENDSHow is social media changing consumer behaviour?http://www.slideshare.net/mannepanne/what-goes-around-comes-around-23
    GETTING INVOLVEDGrowing with social media, practical advicehttp://www.slideshare.net/mannepanne/what-goes-around-comes-around-33
  • 4. What are people doing?
    Hardly existed a couple of years ago...
    * 74 other sectors
    TRENDS
    Source: Nielsen NetView, June 2010
  • 5. People share (a lot)
    Other
    34%
    (bookmarking, blogs, etc)
    Facebook
    38%
    • OHMIGOD! Facebook alone twice the size of email!
    • 6. 10% of ALL internet traffic
    • 7. 31% of site referral traffic (search is roughly twice that)
    Email
    17%
    Twitter
    17%
    TRENDS
    Source: ShareThis, June 2011
  • 8. People share (a lot)
    What do people share...
    ...and why?
    Links to “stuff”:
    News articles
    Blog posts
    Reviews
    Infographics...!
    Photos of all sorts
    Videos
    Where they are (location)
    Who they are with...
    Deals and vouchers
    Groupon
    LivingSocial
    Facebook Deals
    • People like content that makes them feel happy, that makes them laugh
    • 9. People like to be awe inspired, and get new insights
    • 10. People like to be surprised
    • 11. People like emotional stories
    • 12. People like to brag...
    TRENDS
  • 13. Strong emotions trigger content sharing!
    TRENDS
  • 14. TRENDS
  • 15. People curate and filter
    People curate and filter
    Getting information off the Internet is like taking a drink from a fire hydrant.
    Mitch Kapor, founder of Lotus
    TRENDS
  • 16. People curate and filter
    People curate and filter
    • Curation: collecting the best and most authoritative content on a given topic
    • 17. Filtering: removing irrelevant “noise” in information, usually automatically, until only relevant content remains
    Become a curator
    Enable curation
    Mitch Kapor, founder of Lotus
    TRENDS
  • 18. People play games
    • $1 billion and growing
    • 19. Both sexes, all ages
    • 20. Gaming is a social activity, shared with friends
    ?
    TRENDS
  • 24. People consume together
    Collaborative Consumption describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping reinvented through network technologies on a scale and in ways never possible before.
    www.collaborativeconsumption.com
    TRENDS
    Illustration: What’s Mine Is Yours, book by Rachel Botsman and Roo Rogers
  • 25. Collaborative Consumption describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping reinvented through network technologies on a scale and in ways never possible before.
    www.collaborativeconsumption.com
    TRENDS
  • 26. TRENDS
  • 27. TRENDS
  • 28. People consume together
    20th century
    21st century
    Credit
    +
    Advertising
    +
    Individual ownership
    =
    Hyper consumption
    Reputation
    +
    Community
    +
    Shared access
    =
    Collaborativeconsumption
    TRENDS
    Source: What’s Mine Is Yours, book by Rachel Botsman and Roo Rogers
  • 29. People shout, and they’re loud
    Days of old: one to many broadcasting of information. Corporations / traditional media owned the printing press.
    TRENDS
  • 30. People shout, and they’re loud
    Today: Anyone and everyone (and their dog) is a publisher!
    TRENDS
  • 31. People shout loud
    TRENDS
  • 32. People shout loud
    TRENDS
  • 33. People shout loud: learnings
    • Take social media seriously, it has business impact
    • 34. You are what your customers say you are
    • 35. Treat everyone with respect, the wings of a butterfly can start a perfect storm
    • 36. Listen!
    TRENDS
  • 37. TRENDS
  • 38. Thank you!
    Twitter: @manne
    http://www.hultberg.org
    Part two of three, see the other parts on why social media is important and how best to get started in my Slideshare feed:
    Part 1, Part 2, Part 3