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Trends: What goes around comes around - 2/3
Trends: What goes around comes around - 2/3
Trends: What goes around comes around - 2/3
Trends: What goes around comes around - 2/3
Trends: What goes around comes around - 2/3
Trends: What goes around comes around - 2/3
Trends: What goes around comes around - 2/3
Trends: What goes around comes around - 2/3
Trends: What goes around comes around - 2/3
Trends: What goes around comes around - 2/3
Trends: What goes around comes around - 2/3
Trends: What goes around comes around - 2/3
Trends: What goes around comes around - 2/3
Trends: What goes around comes around - 2/3
Trends: What goes around comes around - 2/3
Trends: What goes around comes around - 2/3
Trends: What goes around comes around - 2/3
Trends: What goes around comes around - 2/3
Trends: What goes around comes around - 2/3
Trends: What goes around comes around - 2/3
Trends: What goes around comes around - 2/3
Trends: What goes around comes around - 2/3
Trends: What goes around comes around - 2/3
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Trends: What goes around comes around - 2/3

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Second of three parts for a workshop on social media and branding done in Istanbul in June 2011. This part covers current trends fuelled in part or totally by social media. Other parts provide a …

Second of three parts for a workshop on social media and branding done in Istanbul in June 2011. This part covers current trends fuelled in part or totally by social media. Other parts provide a background on social media, why it is so important for business and how to get started with social media in your business.

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    • 1. If we all did the things we arecapable of doing we wouldliterally astound ourselves.<br />Thomas Alva Edison<br />
    • 2. What Goes Around Comes Around (2/3)<br />Engaging with your customers in the digital world<br />
    • 3. Topics<br />WHAT & WHYWhat is social media, why is it important?http://www.slideshare.net/mannepanne/what-goes-around-comes-around-13<br />TRENDSHow is social media changing consumer behaviour?http://www.slideshare.net/mannepanne/what-goes-around-comes-around-23<br />GETTING INVOLVEDGrowing with social media, practical advicehttp://www.slideshare.net/mannepanne/what-goes-around-comes-around-33<br />
    • 4. What are people doing?<br />Hardly existed a couple of years ago...<br />* 74 other sectors<br />TRENDS<br />Source: Nielsen NetView, June 2010<br />
    • 5. People share (a lot)<br />Other<br />34%<br />(bookmarking, blogs, etc)<br />Facebook<br />38%<br /><ul><li> OHMIGOD! Facebook alone twice the size of email!
    • 6. 10% of ALL internet traffic
    • 7. 31% of site referral traffic (search is roughly twice that)</li></ul>Email<br />17%<br />Twitter<br />17%<br />TRENDS<br />Source: ShareThis, June 2011<br />
    • 8. People share (a lot)<br />What do people share...<br />...and why?<br />Links to “stuff”:<br />News articles<br />Blog posts<br />Reviews<br />Infographics...!<br />Photos of all sorts<br />Videos<br />Where they are (location)<br />Who they are with...<br />Deals and vouchers<br />Groupon<br />LivingSocial<br />Facebook Deals<br /><ul><li>People like content that makes them feel happy, that makes them laugh
    • 9. People like to be awe inspired, and get new insights
    • 10. People like to be surprised
    • 11. People like emotional stories
    • 12. People like to brag...</li></ul>TRENDS<br />
    • 13. Strong emotions trigger content sharing!<br />TRENDS<br />
    • 14. TRENDS<br />
    • 15. People curate and filter<br />People curate and filter<br />Getting information off the Internet is like taking a drink from a fire hydrant.<br />Mitch Kapor, founder of Lotus<br />TRENDS<br />
    • 16. People curate and filter<br />People curate and filter<br /><ul><li>Curation: collecting the best and most authoritative content on a given topic
    • 17. Filtering: removing irrelevant “noise” in information, usually automatically, until only relevant content remains</li></ul>Become a curator<br />Enable curation<br />Mitch Kapor, founder of Lotus<br />TRENDS<br />
    • 18. People play games<br /><ul><li> $1 billion and growing
    • 19. Both sexes, all ages
    • 20. Gaming is a social activity, shared with friends</li></ul>?<br /><ul><li> Branded content
    • 21. Display advertising
    • 22. Give aways
    • 23. Virtual goods</li></ul>TRENDS<br />
    • 24. People consume together<br />Collaborative Consumption describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping reinvented through network technologies on a scale and in ways never possible before.<br />www.collaborativeconsumption.com<br />TRENDS<br />Illustration: What’s Mine Is Yours, book by Rachel Botsman and Roo Rogers<br />
    • 25. Collaborative Consumption describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping reinvented through network technologies on a scale and in ways never possible before.<br />www.collaborativeconsumption.com<br />TRENDS<br />
    • 26. TRENDS<br />
    • 27. TRENDS<br />
    • 28. People consume together<br />20th century<br />21st century<br />Credit<br />+<br />Advertising<br />+<br />Individual ownership<br />=<br />Hyper consumption<br />Reputation<br />+<br />Community<br />+<br />Shared access<br />=<br />Collaborativeconsumption<br />TRENDS<br />Source: What’s Mine Is Yours, book by Rachel Botsman and Roo Rogers<br />
    • 29. People shout, and they’re loud<br />Days of old: one to many broadcasting of information. Corporations / traditional media owned the printing press.<br />TRENDS<br />
    • 30. People shout, and they’re loud<br />Today: Anyone and everyone (and their dog) is a publisher!<br />TRENDS<br />
    • 31. People shout loud<br />TRENDS<br />
    • 32. People shout loud<br />TRENDS<br />
    • 33. People shout loud: learnings<br /><ul><li> Take social media seriously, it has business impact
    • 34. You are what your customers say you are
    • 35. Treat everyone with respect, the wings of a butterfly can start a perfect storm
    • 36. Listen!</li></ul>TRENDS<br />
    • 37. TRENDS<br />
    • 38. Thank you!<br />Twitter: @manne<br />http://www.hultberg.org<br />Part two of three, see the other parts on why social media is important and how best to get started in my Slideshare feed:<br />Part 1, Part 2, Part 3<br />

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