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Trends: What goes around comes around - 2/3

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Second of three parts for a workshop on social media and branding done in Istanbul in June 2011. This part covers current trends fuelled in part or totally by social media. Other parts provide a ...

Second of three parts for a workshop on social media and branding done in Istanbul in June 2011. This part covers current trends fuelled in part or totally by social media. Other parts provide a background on social media, why it is so important for business and how to get started with social media in your business.

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Trends: What goes around comes around - 2/3 Trends: What goes around comes around - 2/3 Presentation Transcript

  • If we all did the things we arecapable of doing we wouldliterally astound ourselves.
    Thomas Alva Edison
  • What Goes Around Comes Around (2/3)
    Engaging with your customers in the digital world
  • Topics
    WHAT & WHYWhat is social media, why is it important?http://www.slideshare.net/mannepanne/what-goes-around-comes-around-13
    TRENDSHow is social media changing consumer behaviour?http://www.slideshare.net/mannepanne/what-goes-around-comes-around-23
    GETTING INVOLVEDGrowing with social media, practical advicehttp://www.slideshare.net/mannepanne/what-goes-around-comes-around-33
  • What are people doing?
    Hardly existed a couple of years ago...
    * 74 other sectors
    TRENDS
    Source: Nielsen NetView, June 2010
  • People share (a lot)
    Other
    34%
    (bookmarking, blogs, etc)
    Facebook
    38%
    • OHMIGOD! Facebook alone twice the size of email!
    • 10% of ALL internet traffic
    • 31% of site referral traffic (search is roughly twice that)
    Email
    17%
    Twitter
    17%
    TRENDS
    Source: ShareThis, June 2011
  • People share (a lot)
    What do people share...
    ...and why?
    Links to “stuff”:
    News articles
    Blog posts
    Reviews
    Infographics...!
    Photos of all sorts
    Videos
    Where they are (location)
    Who they are with...
    Deals and vouchers
    Groupon
    LivingSocial
    Facebook Deals
    • People like content that makes them feel happy, that makes them laugh
    • People like to be awe inspired, and get new insights
    • People like to be surprised
    • People like emotional stories
    • People like to brag...
    TRENDS
  • Strong emotions trigger content sharing!
    TRENDS
  • TRENDS
  • People curate and filter
    People curate and filter
    Getting information off the Internet is like taking a drink from a fire hydrant.
    Mitch Kapor, founder of Lotus
    TRENDS
  • People curate and filter
    People curate and filter
    • Curation: collecting the best and most authoritative content on a given topic
    • Filtering: removing irrelevant “noise” in information, usually automatically, until only relevant content remains
    Become a curator
    Enable curation
    Mitch Kapor, founder of Lotus
    TRENDS
  • People play games
    • $1 billion and growing
    • Both sexes, all ages
    • Gaming is a social activity, shared with friends
    ?
    • Branded content
    • Display advertising
    • Give aways
    • Virtual goods
    TRENDS
  • People consume together
    Collaborative Consumption describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping reinvented through network technologies on a scale and in ways never possible before.
    www.collaborativeconsumption.com
    TRENDS
    Illustration: What’s Mine Is Yours, book by Rachel Botsman and Roo Rogers
  • Collaborative Consumption describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping reinvented through network technologies on a scale and in ways never possible before.
    www.collaborativeconsumption.com
    TRENDS
  • TRENDS
  • TRENDS
  • People consume together
    20th century
    21st century
    Credit
    +
    Advertising
    +
    Individual ownership
    =
    Hyper consumption
    Reputation
    +
    Community
    +
    Shared access
    =
    Collaborativeconsumption
    TRENDS
    Source: What’s Mine Is Yours, book by Rachel Botsman and Roo Rogers
  • People shout, and they’re loud
    Days of old: one to many broadcasting of information. Corporations / traditional media owned the printing press.
    TRENDS
  • People shout, and they’re loud
    Today: Anyone and everyone (and their dog) is a publisher!
    TRENDS
  • People shout loud
    TRENDS
  • People shout loud
    TRENDS
  • People shout loud: learnings
    • Take social media seriously, it has business impact
    • You are what your customers say you are
    • Treat everyone with respect, the wings of a butterfly can start a perfect storm
    • Listen!
    TRENDS
  • TRENDS
  • Thank you!
    Twitter: @manne
    http://www.hultberg.org
    Part two of three, see the other parts on why social media is important and how best to get started in my Slideshare feed:
    Part 1, Part 2, Part 3