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If we all did the things we arecapable of doing we wouldliterally astound ourselves.<br />Thomas Alva Edison<br />
What Goes Around Comes Around (2/3)<br />Engaging with your customers in the digital world<br />
Topics<br />WHAT & WHYWhat is social media, why is it important?http://www.slideshare.net/mannepanne/what-goes-around-come...
What are people doing?<br />Hardly existed a couple of years ago...<br />* 74 other sectors<br />TRENDS<br />Source: Niels...
People share (a lot)<br />Other<br />34%<br />(bookmarking, blogs, etc)<br />Facebook<br />38%<br /><ul><li>  OHMIGOD! Fac...
 10% of ALL internet traffic
 31% of site referral traffic  (search is roughly twice that)</li></ul>Email<br />17%<br />Twitter<br />17%<br />TRENDS<br...
People share (a lot)<br />What do people share...<br />...and why?<br />Links to “stuff”:<br />News articles<br />Blog pos...
People like to be awe inspired, and get new insights
People like to be surprised
People like emotional stories
People like to brag...</li></ul>TRENDS<br />
Strong emotions trigger content sharing!<br />TRENDS<br />
TRENDS<br />
People curate and filter<br />People curate and filter<br />Getting information off the Internet is like taking a drink fr...
People curate and filter<br />People curate and filter<br /><ul><li>Curation: collecting the best and most authoritative  ...
Filtering: removing irrelevant “noise” in information,   usually automatically, until only relevant content remains</li></...
People play games<br /><ul><li> $1 billion and growing
 Both sexes, all ages
 Gaming is a social activity,   shared with friends</li></ul>?<br /><ul><li> Branded content
 Display advertising
 Give aways
 Virtual goods</li></ul>TRENDS<br />
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Trends: What goes around comes around - 2/3

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Second of three parts for a workshop on social media and branding done in Istanbul in June 2011. This part covers current trends fuelled in part or totally by social media. Other parts provide a background on social media, why it is so important for business and how to get started with social media in your business.

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  • Transcript of "Trends: What goes around comes around - 2/3"

    1. 1. If we all did the things we arecapable of doing we wouldliterally astound ourselves.<br />Thomas Alva Edison<br />
    2. 2. What Goes Around Comes Around (2/3)<br />Engaging with your customers in the digital world<br />
    3. 3. Topics<br />WHAT & WHYWhat is social media, why is it important?http://www.slideshare.net/mannepanne/what-goes-around-comes-around-13<br />TRENDSHow is social media changing consumer behaviour?http://www.slideshare.net/mannepanne/what-goes-around-comes-around-23<br />GETTING INVOLVEDGrowing with social media, practical advicehttp://www.slideshare.net/mannepanne/what-goes-around-comes-around-33<br />
    4. 4. What are people doing?<br />Hardly existed a couple of years ago...<br />* 74 other sectors<br />TRENDS<br />Source: Nielsen NetView, June 2010<br />
    5. 5. People share (a lot)<br />Other<br />34%<br />(bookmarking, blogs, etc)<br />Facebook<br />38%<br /><ul><li> OHMIGOD! Facebook alone twice the size of email!
    6. 6. 10% of ALL internet traffic
    7. 7. 31% of site referral traffic (search is roughly twice that)</li></ul>Email<br />17%<br />Twitter<br />17%<br />TRENDS<br />Source: ShareThis, June 2011<br />
    8. 8. People share (a lot)<br />What do people share...<br />...and why?<br />Links to “stuff”:<br />News articles<br />Blog posts<br />Reviews<br />Infographics...!<br />Photos of all sorts<br />Videos<br />Where they are (location)<br />Who they are with...<br />Deals and vouchers<br />Groupon<br />LivingSocial<br />Facebook Deals<br /><ul><li>People like content that makes them feel happy, that makes them laugh
    9. 9. People like to be awe inspired, and get new insights
    10. 10. People like to be surprised
    11. 11. People like emotional stories
    12. 12. People like to brag...</li></ul>TRENDS<br />
    13. 13. Strong emotions trigger content sharing!<br />TRENDS<br />
    14. 14. TRENDS<br />
    15. 15. People curate and filter<br />People curate and filter<br />Getting information off the Internet is like taking a drink from a fire hydrant.<br />Mitch Kapor, founder of Lotus<br />TRENDS<br />
    16. 16. People curate and filter<br />People curate and filter<br /><ul><li>Curation: collecting the best and most authoritative content on a given topic
    17. 17. Filtering: removing irrelevant “noise” in information, usually automatically, until only relevant content remains</li></ul>Become a curator<br />Enable curation<br />Mitch Kapor, founder of Lotus<br />TRENDS<br />
    18. 18. People play games<br /><ul><li> $1 billion and growing
    19. 19. Both sexes, all ages
    20. 20. Gaming is a social activity, shared with friends</li></ul>?<br /><ul><li> Branded content
    21. 21. Display advertising
    22. 22. Give aways
    23. 23. Virtual goods</li></ul>TRENDS<br />
    24. 24. People consume together<br />Collaborative Consumption describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping reinvented through network technologies on a scale and in ways never possible before.<br />www.collaborativeconsumption.com<br />TRENDS<br />Illustration: What’s Mine Is Yours, book by Rachel Botsman and Roo Rogers<br />
    25. 25. Collaborative Consumption describes the rapid explosion in traditional sharing, bartering, lending, trading, renting, gifting, and swapping reinvented through network technologies on a scale and in ways never possible before.<br />www.collaborativeconsumption.com<br />TRENDS<br />
    26. 26. TRENDS<br />
    27. 27. TRENDS<br />
    28. 28. People consume together<br />20th century<br />21st century<br />Credit<br />+<br />Advertising<br />+<br />Individual ownership<br />=<br />Hyper consumption<br />Reputation<br />+<br />Community<br />+<br />Shared access<br />=<br />Collaborativeconsumption<br />TRENDS<br />Source: What’s Mine Is Yours, book by Rachel Botsman and Roo Rogers<br />
    29. 29. People shout, and they’re loud<br />Days of old: one to many broadcasting of information. Corporations / traditional media owned the printing press.<br />TRENDS<br />
    30. 30. People shout, and they’re loud<br />Today: Anyone and everyone (and their dog) is a publisher!<br />TRENDS<br />
    31. 31. People shout loud<br />TRENDS<br />
    32. 32. People shout loud<br />TRENDS<br />
    33. 33. People shout loud: learnings<br /><ul><li> Take social media seriously, it has business impact
    34. 34. You are what your customers say you are
    35. 35. Treat everyone with respect, the wings of a butterfly can start a perfect storm
    36. 36. Listen!</li></ul>TRENDS<br />
    37. 37. TRENDS<br />
    38. 38. Thank you!<br />Twitter: @manne<br />http://www.hultberg.org<br />Part two of three, see the other parts on why social media is important and how best to get started in my Slideshare feed:<br />Part 1, Part 2, Part 3<br />

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