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7 SOA Practices that unlock business value
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7 SOA Practices that unlock business value

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7 SOA Practices That Unlock Business Value. Learn how Software AG's SOA customers are becoming more competitive.

7 SOA Practices That Unlock Business Value. Learn how Software AG's SOA customers are becoming more competitive.

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  • 1. 7 SOA Practices That DriveBusiness ValueManmohan GuptaDirector, Product MarketingSoftware AG
  • 2. Customers Are Getting Real Value With SOA Business User Productivity
  • 3. Customers Are Getting Real Value With SOA Time-to-market
  • 4. Customers Are Getting Real Value With SOA Payment Transactions
  • 5. Customers Are Getting Real Value With SOA
  • 6. First, SOA is: Business Capabilities as Reusable ServicesServices capture Key CapabilitiesServices can be shared acrossdomains Support Product License request Promotion Renewal Support Marketing Sales
  • 7. SOA Principles are the Underpinning for Business Value SOA Principles IT Benefits Business Value• Service orientation • Rapid Assembly of • Increased Market Apps Competitiveness• Separation of concerns • Reduce IT • Higher ROI on IT Redundancies Investments• Loose coupling • Quickly Adapt IT • Improved Customer Systems to Needs Retention & Service
  • 8. 7 SOA Practices that drive Business Value Use SOA to Integrate Multiple Channels Use SOA for a Compose Head Start in Applications adopting Based on SOA Cloud Services Competitive Business Use SOA to Advantage Use SOA as gain better business with SOA foundation for Process understanding Automation Use service Invest in SOA portfolio Governance Management Early to prioritize services
  • 9. SOA Prac SOA tice SOA Prac #1 Prac tice ticeSOA Practice #1: Use SOA to integrate multiple #7 Competi #2 tive SOA Business SOA Prac Advanta Prac tice ge ticechannels #6 #3 SOA SOA Prac Prac tice tice #5 #4Business Value:• Improve customer service• Ensure Consistency & compliance Phone Mobile Online Desktop Phone Mobile Online Desktop Legacy Systems Legacy Systems
  • 10. Amtrak Integrates Multiple Channels for Ticket Sales GOAL: Enhance Customer Experience Enterprise Business Services based on business domains 40+ production services, with 82% reuse across 19 consumers Easier to modernize & add new Business channels Value Reduced ongoing maintenance costs
  • 11. SOA Prac SOA tice SOA Prac #1 PracSOA Practice #2: Compose Applications from SOA tice tice #7 Competi #2 tive SOA Business SOA Prac Advanta PracServices tice ge tice #6 #3 SOA SOA Prac Prac tice tice #5 #4Business Value:• Drives innovation with low TTV• Increased return on assets Business App Business App Business AppExternal Provider New Services Legacy Systems
  • 12. Avnet Shortens Time To Benefit by Composing Business Apps GOAL: Grow by Acquisition Built services with reusability in mind Composed Business applications, e.g. • Integrated quote process • Supply chain management • E-commerce application Development time cut by 45% Business Acquired companies integrated in 90 days or Value less
  • 13. SOA Prac SOA tice SOA Prac #1 Prac tice ticeSOA Practice #3: Use SOA as foundation for Process #7 Competi #2 tive SOA Business SOA Prac Advanta Prac tice ge ticeAutomation #6 #3 SOA SOA Prac Prac tice tice #5 #4Business Value: Increased business flexibility & Reduced cycle time Product Reserve Schedule inquiry inventory production Business Create Process customer order Proces Create s Steps Schedule supplier Map to shipment order Busine ss Service s Business Product Reserve Schedule Create Schedule Create customer supplier Services inquiry inventory shipment order production order Customer Customer Customer care Order entry Inventory Shop floor Existing care care Applications Accounting Production Logistics Supply chain Supply chain Supply chain
  • 14. Cox Automates Work-order Management Process on anSOA Foundation GOAL: Improve Customer Satisfaction 40+ applications depend on 120+ services Used process models to determine: • Service scope & definition SOA based integration with governance Business $4.4 million in annual productivity gains Value Increased service quality
  • 15. SOA Prac SOA tice SOA Prac #1 Prac tice tice #7 Competi #2 tive SOA Business SOASOA Practice #4: Use a service portfolio to prioritize Prac Advanta Prac tice ge tice #6 #3 SOA SOA Prac Pracservices for your business tice tice #5 #4 Build a Service Build a Service Library Portfolio Business Process Project Project Domain Project Project Project Project Service Service Service Service Project Business Process Service Service Business Process Domain Service Service Domain Service Service Service Service Service Service Service Service Service Service Service Service
  • 16. Telco Achieves Greater Business Alignment Result Business Business alignment leading to measurable benefits Value 2008 More Innovation Strategy: Build service Greater Agility Portfolio Result A mess of duplicate ‘standards-based’ interfaces 2004 Strategy: Build web services Starting Point A mess of duplicate interfaces
  • 17. SOA Prac SOA tice SOA Prac #1 Prac tice tice #7 Competi #2 tive SOA Business SOASOA Practice #5: Invest in SOA Governance Early Prac Advanta Prac tice ge tice #6 #3 SOA SOA Prac Prac tice tice #5 #4 Of SOA users are struggling enough… 20% that they are holding off on expanding its use1 SOA Isn’t optional – it’s imperative. Without it, Governance return on investment will be low…2 1Forrester Research, “Survey Results Show SOA Governance Improves SOA Benefit Realization”, Randy Heffner, 2009. 2Gartner, Inc., “Service-Oriented Architecture Craves Governance”, Paolo Malinverno, 2006.
  • 18. Why Does SOA WhatNeed Governance? Services Are Available? Which Where is the Services Are root cause? Needed? Are services meeting SLA’s?The SOA Lifecycle Create Services Consume Services How to prevent How to security Ensure Good threats? Definition?
  • 19. Without SOA Governance, Projects can FailBusiness projects Investment wasted on Production disruptionsdelayed due to lack redundant /overlapping due to failed sharedof needed services services services
  • 20. HSBC uses SOA Governance to Maximize SOA investment GOAL: Strategic Business Transformation Increased Visibility of Processes & Services Used Impact Analysis for Managing Changes Defined Scope, Ownership & Responsibilities Aligned Business & Technology Transformation Business Cost, Time Benefits of close to 50% Service Value Reuse
  • 21. SOA Prac SOA tice SOA Prac #1 Prac tice tice #7 Competi #2 tive SOA Business SOASOA Practice #6: Use SOA to Gain Better Understanding Prac Advanta Prac tice ge tice #6 #3 SOA SOA Prac Prac tice ticeof your Business #5 #4 Business Dashboard SOA Monitoring & Management Product Reserve Schedule inquiry inventory production Business Create Process customer order Schedule Create shipment supplier order Probe Probe Probe Business Product Reserve Schedule Create Schedule Create customer supplier Services inquiry inventory shipment order production order
  • 22. SOA Prac SOA tice SOA Prac #1 Prac tice tice #7 Competi #2 tiveSOA Practice #7: Use SOA for a Head Start in SOA Business SOA Prac Advanta Prac tice ge tice #6 #3 SOA SOA Prac PracAdopting Cloud tice tice #5 #4 Product Reserve Schedule inquiry inventory production Business Create Process customer order Schedule Create shipment supplier order Business Create Create Product Reserve Schedule customer Schedule supplier Services inquiry inventory shipment order production order
  • 23. Track KPI’s that Measure Relevant Business Results New Process Business Rate of Process Cycle Services Reuse Roll-out Time 2 : L A T E Project Rate of Incident Business Delivery Reuse Reports Services New Products Take Hard to Improve Cross- KPI’s to Track Too Long to Bring to domain Business Market Processes
  • 24. Software AG can help by Providing Technology andGuidance ESB, SOA Registry/Repository, SOA Reference Architecture Service Mediation & Monitoring Starter Kit & Templates Software Content Expertise Methodology SOA Consulting Services “GEAR” for Implementation Skills & Training Best Practices
  • 25. Your Action Plan Prioritize Plan Measure SOA Practices a Short Pilot & Business Value & for your situation apply the SOA Deploy SOA practice practice fully
  • 26. Thank you!