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  • Full Name Full Name Comment goes here.
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  • Hi Manminder, would you be able to tell me the Purchase officer's name and Contact details. or someone from the Supply Chain/Sourcing department? Would be extremely grateful. Thanks, Suruchi Biyani, suruchi.bintex@gmail.com
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  • nice presentation Sir
    Can you please tell me about the exact month of summer training 2012??
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Bonn Presentation Presentation Transcript

  • 1. Summer Training Project On  
    A comparative analysis of Bonn Mast Makhan butter cookies with other brands in Ludhiana, Jalandhar and Amritsar
    Presented By:
    Damanbir Singh
    Manminder Singh
  • 2. INTRODUCTION TO THE COMPANY
    Bonn group of industries was established in 1985 with a single traditional oven in Ludhiana.
    Started with capacity of 100 tons bread loaves per month.
    Entered in the food industry by providing Bread of superior quality to the local consumers.
  • 3. Contd…
    In 1994, Bonn came up with the first Automated Food Processing Unit of North India – Bonn Nutrients.
    In 1995, a new brand Prime Time was launched (High Volume bread – a first in India).
    In 2000, to meet an ever increasing Demand, a second Automated Food Processing Unit was brought up which produced 50,000 loaves of bread everyday.
    At present, it has become a leading Regional player of North India.
  • 4. Group Companies
    Bonn Nutrients Private Ltd., Ludhiana.
    Bonn Food industries., Ludhiana.
    Choice Agro Private Ltd., Kapurthala.
    S.S. Food Industries , Kala Amb, Himachal Pradesh.
    Prime Packaging, Ludhiana.
  • 5. Bonn Food Industries
    In 2004, Bonn Biscuits were launched, for which a fully Automated Online Biscuit Plant was started under the name of Bonn Food Industries.
    Started with a production capacity of 1000 MT per month.
    At present the production capacity has increased to 6000 MT per month.
  • 6. Vision
    To provide products rich in Quality and Goodness across an ever-growing network of Consumers, with a motto of ‘Everyday Everywhere’ making the products an essential part of the life of every individual.
  • 7. Product Range
  • 8. Quality Policy
    BONNis committed to manufacture & supply quality products, which exceed customersatisfaction and market requirements.
    The HACCP system (Hazard Analysis of Critical Control Points) adopted, enables to demonstrate commitment with respect to safe food, which ensures that the products are free from physical, chemical and biological hazards.
  • 9. Achievements and Certifications
    HACCP certification by “DNV” (a certificate body of Netherlands)
    ISO 9001.2000 certification by “DNV” (a certificate body of Netherlands)
    Approved by BIS (Bureau of Indian Standards)
    Approved manufacturer and supplier of Bakery Products under the World Food Program
    No.1 Bread Manufacturer in North India
    National Quality Award winner
  • 10. NETWORK
    National :
    Covers the whole of North and East India.
    International:
    Bonn products are being distributed to the UK, the US, Australia, Africa, the Gulf, the UAE, and Netherlands.
  • 11. ORGANISATIONAL CHART
  • 12. SWOT Analysis
    STRENGHTS
    Reduced cost of production due to huge production capacities.
    High retailer and customer retainability.
     
    WEAKNESSES
    Lack of awareness among retailers and customers.
    Packing problems.
  • 13. OPPORTUNITIES
    Huge untapped market available.
    THREATS
    Threat from other local brands like Cremica, etc..
    Future rise in prices of raw materials.
  • 14. FINANCIAL RATIOS
    Current Ratio
    Current Ratio= Current Assets
    Current Liabilities
  • 15. Liquid Ratio
    Liquid Ratio=Liquid Assets
    Current Liabilities
  • 16. TURNOVER RATIOS
    Stock Turnover Ratio(STR)
    STR= COGS
    Avg. Stock
    Conversion Period= 365/23.6
    = 15 Days
  • 17. Debtor’s Turnover Ratio (DTR)
    DTR= Net cr. Annual sales
    Avg. trade debtors
    Avg. collection period= 365/8.31
    = 44 Days
  • 18. SOLVENCY RATIOS
    Debt Equity Ratio
    Debt Equity Ratio= Total Debt
    Net worth
  • 19. Proprietary Ratio
    Proprietary Ratio= Proprietor’s fund * 100
    Total Assets
  • 20.  
    A comparative analysis of Bonn Mast Makhan butter cookies with other brands in Ludhiana,Jalandhar and Amritsar.
     
     
     
     
     
     
  • 21. Objectives of the Study
    To find out the most preferred butter cookies brand among retailers and wholesalers.
    To study the awareness of retailers about Bonn Mast Makhan.
    To compare Bonn with its competitor Brands in terms of Quality, Brand Awareness, Packing and Service.
    To know the retailer retainability of Bonn Mast Makhan.
  • 22. Research Methodology
    Research Design
    Descriptive
    Data Collection
    Primary
    Through Schedules
    Secondary
    Through magazines, news papers, internet, etc..
  • 23. Universe
    All the wholesalers and retailers selling biscuits of various brands.
    Population
    In this study the population is retailers and wholesalers selling biscuits of various brands in Ludhiana, Jalandhar and Amritsar.
  • 24. Sample Unit
    Shops selling butter cookies of various brands.
    Sample Size
    Sample size of retailers and wholesalers = 750 in Ludhiana and 750 in Jalandhar & Amritsar
    Sampling Technique 
    Convenience Sampling
  • 25. LIMITATIONS OF THE STUDY
     
    The study was conducted in 30 days that is not enough for such a vast topic.
    The study had a limited scope of operation.
    No proper data was available about the stores in the city.
     
    The study may suffer from the personal bias of the retailers and wholesalers. They may have been biased in responding to the questions.
     
  • 26. DATA ANALYSIS (JALANDHAR & AMRITSAR)
  • 27. 1. Availability of Different Brands of Butter Cookies
  • 28. 2.Awareness Regarding BONN MAST MAKHAN
    N= 750
  • 29. 3.Purchase regularity of Bonn Mast Makhan
    N= 121
  • 30. 4.Package Preference of Mast Makhan:
    n=201
  • 31. 5. Satisfaction from sales
    N= 101
  • 32. 6. Ranks on the basis of sales
    N=750
  • 33. 7.1 Comparison of various brands on basis of quality:
    N=750
  • 34. 7.2 Comparison of various brands on basis of brand image:
    N=750
  • 35. 7.3Comparison of various brands on basis of service
    N=750
  • 36. 7.4 Comparison of various brands on basis of Packing
    N=750
  • 37. RESULTS AND FINDINGS
     
    It was found out in the survey that the awareness level of retailers regarding Bonn Mast Makhan is very low. Out of 750 counters surveyed only 137 retailers were aware of Mast Makhan.
     
    It was also found that distributor could not reach to maximum counters.
    Quality of the product is not the major cause of concern. Retailers and customers are satisfied with the quality of the product.
     
     
  • 38. Contd…
    Bonn enjoys high retailer retainability. Almost about 83% (APPROX) retailers regularly purchase Mast Makhan for reselling purposes.
     
    It was found that the name of the product is also not very suitable. The word MAST MAKHAN cannot reach to the masses as a biscuit. People confuse it with other products like butter packs etc.
  • 39. DATA ANALYSIS
    ( LUDHIANA)
  • 40. 1) AVAILABILITY OF DIFFERENT BRANDS OF BUTTER COOKIES n=750
  • 41. 2)AWARENESS OF BONN MAST MAKHAN
    N=750
  • 42. 3) REGULAR PURCHASE OF BONN MAST MAKHAN
    n=128
  • 43. 4) MAXIMUM SOLD PACKING
    n=276
  • 44. 5) SATISFACTION OF SALES
    N=121
  • 45. 6) RANKS TO DIFFERENT BRANDS ON THE BASIS OF SALES
    N=750
  • 46. 7) COMPARING DIFFERENT BRANDS ON BASIS OF:
    7.1) QUALITY N=750
  • 47. N=750
    7.2) Service
  • 48. N=750
    7.3) Brand Image
  • 49. N=750
    7.4) Packing
  • 50. RESULTS AND FINDINGS
    It was found out in the survey that the awareness level of retailers regarding Bonn Mast Makhan is very low. Out of 750 counters surveyed only 131 retailers were aware of Mast Makhan.
     
    It was also found that distributor could not reach to maximum counters.
    Quality of the product is not the major cause of concern. Retailers and customers are satisfied with the quality of the product.
     
     
  • 51. Bonn enjoys high retailer retainability. Almost about 85% approx. retailers regularly purchase Mast Makhan for reselling purposes.
     
    It was found that the name of the product is also not very suitable. The word MAST MAKHAN cannot reach to the masses as a biscuit. People confuse it with other products like butter packs etc.
     
    Service satisfaction was found to be high among the retailers who were regularly purchasing Mast Makhan.
  • 52. THANK YOU