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Points on changing your company logo

Points on changing your company logo


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  • 1. LOGO
  • 2. WHAT?
    • A logo is a graphical element (symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand .
    • Typically, a logo design is for immediate recognition.
    • The logo is one aspect of a company's commercial brand, or its entity where the images/ shape/ size/ colors are different from others in a similar market.
    • Logos are also used to identify organizations and other non-commercial entities.
            • Source: Wikipedia
  • 3. WHY?
    • Because things change -- the competition, the times, even the company itself.
    • And the company whose logo does not reflect present realities is at a marketing disadvantage.
            • Source: Logos Redesigned
            • How 200 Companies Successfully
            • Changed Their Image
            • By David E. Carter
  • 4. WHY? Cont….
    • Mergers of Companies
    • Splitting of Companies
  • 5. CHALLENGES
    • Should be approached with a great deal of caution and forethought.
    • A new logo design makeover (executed correctly) can infuse your company brand with new excitement
    • Change in your market focus
    • More in line with your current business goals.
  • 6. EXAMPLES
    • Videocon Group
  • 7. Videocon Group…Cont…
    • To improve its association with young customers , especially for its upcoming ventures like DTH (direct-to-home) television, mobile telecommunication services and handsets, the Videocon Group of the Dhoots has come up with a new brand identity.
  • 8.
    • The new brand logo is made of two green soft amoebic live brand ambassadors, Chouw and Mouw , which form a “V” together and carry the tagline, experience change .
    • Both Chouw and Mouw have individual personality traits, based on their physical attributes.
    • The new brand identity has been designed by Interbrand of Singapore.
  • 9.
    • The rationale behind Videocon’s brand evolution comes from our constant endeavour to listen and respond to the changing market dynamics in India and overseas.
    • In the last couple of years, Videocon has tried to focus on high-end products like LCD televisions, frost-free refrigerators, fully-automatic washing machines, Blu-ray DVD and home theatre systems. It competes with global leaders like LG, Samsung and Sony for a slice of this market.
    • “ The new brand identity will help us increase our penetration in the premium A-level category and also form a connection with the youth with its fresh look,” says Videocon Chief Marketing Officer Jaydeep Rathore.
  • 10. Godrej
    • The 112- year old Godrej brand logo with new colours, featuring red, blue and green.
    • Aiding the re-branding exercise were U.S based inter-brand, Indian agency JWT.
    • Godrej says the re-branding exercise was undertaken as it felt the old brand was not as relevant to young India.
  • 11.
    • The group has set aside Rs. 100 crores to communicate the new look.
    • To spearhead the repositioning the group has also launched a new business called "Hero" that with include grooming, property, furniture and home appliances.
  • 12. WWF
    • Was designed by its founder Sir Peter Scott in 1961
    • The logo has appealing and positive image
    • Which is seen as caring, responsible and credible
  • 13.  
  • 14. Thank You