To improve its association with young customers , especially for its upcoming ventures like DTH (direct-to-home) television, mobile telecommunication services and handsets, the Videocon Group of the Dhoots has come up with a new brand identity.
The rationale behind Videocon’s brand evolution comes from our constant endeavour to listen and respond to the changing market dynamics in India and overseas.
In the last couple of years, Videocon has tried to focus on high-end products like LCD televisions, frost-free refrigerators, fully-automatic washing machines, Blu-ray DVD and home theatre systems. It competes with global leaders like LG, Samsung and Sony for a slice of this market.
“ The new brand identity will help us increase our penetration in the premium A-level category and also form a connection with the youth with its fresh look,” says Videocon Chief Marketing Officer Jaydeep Rathore.