LOGO
WHAT? <ul><li>A  logo  is a graphical element (symbol, emblem, icon, sign) that, together with its  logotype  (a uniquely ...
WHY? <ul><li>Because things change -- the competition, the times, even the company itself.  </li></ul><ul><li>And the comp...
WHY? Cont…. <ul><li>Mergers of Companies </li></ul><ul><li>Splitting of Companies </li></ul>
CHALLENGES <ul><li>Should be approached with a great deal of caution and forethought.  </li></ul><ul><li>A new logo design...
EXAMPLES <ul><li>Videocon Group   </li></ul>
Videocon Group…Cont… <ul><li>To improve its  association with young customers , especially for its upcoming ventures like ...
<ul><li>The new brand logo is made of  two green soft amoebic  live brand ambassadors,  Chouw  and  Mouw , which form a  “...
<ul><li>The rationale behind Videocon’s brand evolution  comes from our constant endeavour to listen and respond to the ch...
Godrej  <ul><li>The 112- year old Godrej brand logo with new colours, featuring red, blue and green. </li></ul><ul><li>Aid...
<ul><li>The group has set aside Rs. 100 crores to communicate the new look.  </li></ul><ul><li>To spearhead the reposition...
WWF  <ul><li>Was designed by its founder Sir Peter Scott in 1961 </li></ul><ul><li>The logo has appealing and positive ima...
 
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Logo

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Points on changing your company logo

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Logo

  1. 1. LOGO
  2. 2. WHAT? <ul><li>A logo is a graphical element (symbol, emblem, icon, sign) that, together with its logotype (a uniquely set and arranged typeface) form a trademark or commercial brand . </li></ul><ul><li>Typically, a logo design is for immediate recognition. </li></ul><ul><li>The logo is one aspect of a company's commercial brand, or its entity where the images/ shape/ size/ colors are different from others in a similar market. </li></ul><ul><li>Logos are also used to identify organizations and other non-commercial entities. </li></ul><ul><ul><ul><ul><ul><li>Source: Wikipedia </li></ul></ul></ul></ul></ul>
  3. 3. WHY? <ul><li>Because things change -- the competition, the times, even the company itself. </li></ul><ul><li>And the company whose logo does not reflect present realities is at a marketing disadvantage. </li></ul><ul><ul><ul><ul><ul><li>Source: Logos Redesigned </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>How 200 Companies Successfully </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Changed Their Image </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>By David E. Carter </li></ul></ul></ul></ul></ul>
  4. 4. WHY? Cont…. <ul><li>Mergers of Companies </li></ul><ul><li>Splitting of Companies </li></ul>
  5. 5. CHALLENGES <ul><li>Should be approached with a great deal of caution and forethought. </li></ul><ul><li>A new logo design makeover (executed correctly) can infuse your company brand with new excitement </li></ul><ul><li>Change in your market focus </li></ul><ul><li>More in line with your current business goals. </li></ul>
  6. 6. EXAMPLES <ul><li>Videocon Group </li></ul>
  7. 7. Videocon Group…Cont… <ul><li>To improve its association with young customers , especially for its upcoming ventures like DTH (direct-to-home) television, mobile telecommunication services and handsets, the Videocon Group of the Dhoots has come up with a new brand identity. </li></ul>
  8. 8. <ul><li>The new brand logo is made of two green soft amoebic live brand ambassadors, Chouw and Mouw , which form a “V” together and carry the tagline, experience change . </li></ul><ul><li>Both Chouw and Mouw have individual personality traits, based on their physical attributes. </li></ul><ul><li>The new brand identity has been designed by Interbrand of Singapore. </li></ul>
  9. 9. <ul><li>The rationale behind Videocon’s brand evolution comes from our constant endeavour to listen and respond to the changing market dynamics in India and overseas. </li></ul><ul><li>In the last couple of years, Videocon has tried to focus on high-end products like LCD televisions, frost-free refrigerators, fully-automatic washing machines, Blu-ray DVD and home theatre systems. It competes with global leaders like LG, Samsung and Sony for a slice of this market. </li></ul><ul><li>“ The new brand identity will help us increase our penetration in the premium A-level category and also form a connection with the youth with its fresh look,” says Videocon Chief Marketing Officer Jaydeep Rathore. </li></ul>
  10. 10. Godrej <ul><li>The 112- year old Godrej brand logo with new colours, featuring red, blue and green. </li></ul><ul><li>Aiding the re-branding exercise were U.S based inter-brand, Indian agency JWT. </li></ul><ul><li>Godrej says the re-branding exercise was undertaken as it felt the old brand was not as relevant to young India. </li></ul>
  11. 11. <ul><li>The group has set aside Rs. 100 crores to communicate the new look. </li></ul><ul><li>To spearhead the repositioning the group has also launched a new business called &quot;Hero&quot; that with include grooming, property, furniture and home appliances. </li></ul>
  12. 12. WWF <ul><li>Was designed by its founder Sir Peter Scott in 1961 </li></ul><ul><li>The logo has appealing and positive image </li></ul><ul><li>Which is seen as caring, responsible and credible </li></ul>
  13. 14. Thank You

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