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B2B digital marketing best practices @ christ university

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B2B digital marketing best practices @ christ university

B2B digital marketing best practices @ christ university

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  • 1. B2B Digital Marketing Best Practices@ Christ University & OME Community Meet Up
  • 2. Is B2B Digital MarketingDifferent or Difficult? @ Chirst University & OME Community Meetup
  • 3. Why B2B Digital Marketing Different?• Longer Sales Cycle• Too many touch points• To many involved in sales cycle• Lack of alignment between sales and marketing• Limited Budgets @ Chirst University & OME Community Meetup
  • 4. Typical Questions of B2B Marketer• How to do B2B digital Marketing?• What Channels to focus?• Who are my target customers?• Are we doing the right activity?• What activities to focus on all activities?• What works where and how ? @ Chirst University & OME Community Meetup
  • 5. Goals & ObjectivesWrite down 3 Goals & Objectives from marketing perspective? @ Chirst University & OME Community Meetup
  • 6. Marketing Objectives & Goals Objectives o Increase Website Traffic o Generate more leads o Generate more conversion Goals o Create Brand Awareness o Generate Revenue @ Chirst University & OME Community Meetup
  • 7. B2B Buying Persona Users o Accounts, IT, Sales, Marketing Decision Makers o CEO’s, VP’s, Director’s, Cost Center Heads, Manager Influences o Evaluators, Technicians, developers, Stakeholders o Investors, Key positions, Sr. Management @ Chirst University & OME Community Meetup
  • 8. What Channels/Activities to Focus? SEO Social Media E Mail Marketing Blogging Google Ad Words Videos @ Chirst University & OME Community Meetup
  • 9. B2B – Search Engine OptimizationGeneral Practice• Keywords• Meta tags, Description, Link Building,• URL restricting• Many MoreBest Practices / Take Away• Keywords targeting various audiences• Revisit Keywords every 3 months @ Chirst University & OME Community Meetup
  • 10. B2B – Social MediaGeneral Practice• Presence in all Social Media sites, Facebook, Twitter, LinkedIn, Google +• Keywords & Optimization• Content sharing, Ad’s, PromotionBest Practices / Take Away• Facebook & Twitter for Awareness & Brand Building• LinkedIn for Lead Generation and promotions @ Chirst University & OME Community Meetup
  • 11. B2B – Email Marketing• Email marketing used for product promotions, press releases & others• Clear Headlines• Targeted content• Call to ActionsBest Practices / Take Away• Best time to send emails (US & Canada Markets) – Between 1:00 PM to 2:00PM• Best day to send emails – Wednesday’s @ Chirst University & OME Community Meetup
  • 12. B2B – Blogging• Corporate Blog’s not personnel Blogs• Who should write blogs • Involve Content writers, • Employees, • Product teams,& Marketing • CEO’s and other• Write technical and business content• Call to ActionsBest Practices / Take Away• Allow Partners & Customer to write blogs• Respond and engage to comments @ Chirst University & OME Community Meetup
  • 13. B2B – Google Ad’s & Videos• Does Google Ad’s (PPC) work?• Videos not for Lead Generation• Videos for Awareness creation @ Chirst University & OME Community Meetup
  • 14. B2B – Latest Digital Marketing Channels Webinars Media Pitching Market Places Customer Testimonials Press Releases News letters Case Studies & Whitepapers @ Chirst University & OME Community Meetup
  • 15. B2B – Webinars• For Lead Generation & Awareness• Higher Conversion Rate and lower cost• Small Sales CycleBest Practice / Take Away• Integrated Marketing Approach• Conduct on Weekdays & Weekends @ Chirst University & OME Community Meetup
  • 16. B2B – Media Pitching• For Brand Awareness• Analysts, Journalists, Bloggers• Write ups about products, services, analysis and more• Projecting as thought leaders in the field @ Chirst University & OME Community Meetup
  • 17. B2B – Market Places & Testimonials • Product/Service/Apps Listing • Create Awareness • Lead Generation • Customer Testimonials @ Chirst University & OME Community Meetup
  • 18. B2B – Press Releases, Newsletters, Case Studies & Whitepapers• Create Awareness and Buzz in market• Catering to the needs of prospectus and customers• Customer Success Story as Case Studies• Whitepaper to project as thought leader @ Chirst University & OME Community Meetup
  • 19. Case StudyObjective : Making Webinar ViralStrategy : 360 degree Digital Marketing @ Chirst University & OME Community Meetup
  • 20. Strategy & Implementation• Content with rich keywords for target audience• 4 – 6 weeks time frame• Integrated with – Email Campaigns ( 3 Max) – Social Media ( all, but major focus LinkedIn) – Website company – Third party webinar/events website (Webinar listings & others) – Engagement with registrants and prospects – Blogs, Marketplaces & Partner community @ Chirst University & OME Community Meetup
  • 21. Results• 125 Registrations• 90 Attendees• 25 Conversions• $40000 Revenue @ Chirst University & OME Community Meetup
  • 22. B2B Digital Marketing – Tip of the Day In Digital Marketing never stop testing @ Chirst University & OME Community Meetup
  • 23. Questions & Answers 23
  • 24. Questions & Answers Thank You Contact details manjunatha.g@hotmail.com Mobile – 9880864919 Facebook: https://www.facebook.com/manjunatha.g Twitter: manjunathag LinkedIn: http://in.linkedin.com/in/manjunathag 24

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